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©  Manchester United FC
Premier League: Amazon to broadcast 38 matches per season in Sweden & Denmark (2024-2028)

Amazon has acquired the exclusive broadcasting rights to 38 Premier League matches per season in Sweden and Denmark over the 2024-2028 cycle as part of a sublicensing agreement with the Swedish audiovisual group Viaplay, announced the American e-commerce group on 27/03/2024. Amazon will…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 319912
• Published on 28/03/24 at 08:40
©  UEFA
UEFA: AliExpress (CHN) "e-commerce platform partner" & 14th global sponsor of Euro 2024

AliExpress, an e-commerce platform belonging to the Chinese Alibaba Group, has become a global sponsor (first level) of Euro 2024, to be held in Germany from 14/06 to 14/07/2024, announced UEFA on 27/03/2024. The agreement was negotiated by the Swiss agency CAA Eleven. As part of the agreement…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 319859
• Published on 27/03/24 at 17:20
©  UEFA
Euro 2024: Georgia, Poland & Ukraine join the 21 countries already qualified for the final phase

• Poland, at the expense of Wales (0-0, 5-4 on penalties) in Path A. • Ukraine, who beat Iceland (2-1) in Path B. • Georgia at the expense of Greece (0-0, 4-2 on penalties) in Group C. These are the last three countries to qualify for the Euro 2024 finals following the play-off finals on…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Marketing - Communication
• Article # 319867
• Published on 27/03/24 at 17:10
©  Real Madrid CF
Real Madrid CF: a turnover of €460.9m & net profit of €23.6m in the first half of 2023-24

Real Madrid CF (LALIGA EA Sports) posted a turnover of €460.9m at the end of the first half of the 2023-24 financial year (01/07/2023 to 31/12/2023), up 15% on the same period the previous year (€400.9m), according to financial statements published on the club's website in March 2024. Three of…
Domain(s): Clubs
• Category(ies): Finance, Stadiums
• Article # 319865
• Published on 27/03/24 at 17:00
©    D.R.
Toulouse FC: Pierre-Nicolas Moreau appointed commercial director

Pierre-Nicolas Moreau has been appointed commercial director of Toulouse FC (Ligue 1 Uber Eats), he announced via Linkedin on 25/03/2024. Having joined the club as head of partnerships in January 2024, he had previously held the role of head of business development at the Ligue Nationale de…
Domain(s): Clubs
• Category(ies): Governance, Legal
• Article # 319837
• Published on 27/03/24 at 16:40
©  FFF
FFF/Volkswagen: a system for visually impaired supporters during French national team matches

The Fédération Française de Football (FFF) and its major partner Volkswagen are rolling out a system to enable 14 visually impaired supporters to attend matches involving the French national teams (men's and women's) in 2024, announced the body on 23/03/2024. The system was inaugurated during the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility, …
• Article # 319832
• Published on 27/03/24 at 16:25
©  LFP
LFP: a new logo for Ligue 1 from 2024-25 designed by Leroy Tremblot (sports branding agency)

The Ligue de Football Professionnel has presented the new logo for Ligue 1, which will be used from the 2024-25 season on 27/03/2024. The brand design agency Leroy Tremblot is behind this new brand identity. The League has unveiled a "more modern and iconic 'L1' logo' that plays on the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Agencies, Essentials Public Authorities & Regulations
• Article # 319824
• Published on 27/03/24 at 16:00
©  RB Leipzig
UEFA Euro 2024: 2nd "UEFA ticket app" test with 5,000 RB Leipzig (Bundesliga) season ticket holders

UEFA is continuing its collaboration with RB Leipzig (Bundesliga) to test the "UEFA ticket app", its 100% digital ticketing solution, when they host FSV 05 Mainz (Bundesliga) at the Red Bull Arena (Leipzig, GER) on Saturday 30/03/2024, announced the club on 26/03/2024. During the match, 5,000…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Digital, …
• Article # 319801
• Published on 27/03/24 at 15:20
©  SEFutbol / X
International friendlies: 3.82 million viewers for Spain - Brazil on La 1 (RTVE)

The Spain - Brazil (3-3) friendly drew an average of 3.82 million viewers on the Spanish public TV channel La 1 (RTVE), on Tuesday 26/03/2024 (kick-off at 21:30 p.m. CET), according to data from the audience measurement institute Kantar. This figure represented an audience share of 28.3%…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 319771
• Published on 27/03/24 at 14:30
©  D.R.
Sport Unlimitech: "Production is the number one problem for rights holders" (A. Caron, Sportall)

"Production is the number one problem for sports rights holders today. This is essentially linked to cost. A large production can cost tens of thousands of euros, whereas a smaller, 'smarter' production can cost a few thousand euros. That changes everything. You can then have several events over…
Domain(s): Media
• Category(ies): Digital, Media
• Article # 319756
• Published on 27/03/24 at 13:40