Archives 2024 (page 220/290)

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RB Leipzig: 11^th edition of the "Wings For Life World Run" on 05/05/2024

RB Leipzig (Bundesliga) is organising the 11^th edition of the "Wings For Life World Run" on 05/05/2024, announced the club on 13/03/2024. The funds raised by this charity event, organised "for those who can't run", will be donated in full to the Wings for Life Foundation, dedicated to spinal…

Domain(s): Clubs
• Category(ies): Social Responsibility, Stadiums
• Article # 319120
• Published on 21/03/24 at 11:30

beIN SPORTS France: a new sound identity created with the agencies LAFOURMI & Phantom Punch

In collaboration with LAFOURMI (a creative agency dedicated to the sports industry) and Phantom Punch (a French music and sound design agency), beIN SPORTS France has created a new sound identity called "The Grand", announced the pay-TV group on 20/03/2024. The new sound signature was devised…

Domain(s): Media
• Category(ies): Agencies, Marketing - Communication, Media
• Article # 319075
• Published on 21/03/24 at 10:40

2023-24 Women's Champions League: 286,000 views for BK Häcken - Paris SG on DAZN's YouTube channel

BK Häcken (OBOS Damallsvenskan) - Paris Saint-Germain (D1 Arkema), quarter-final first leg of the 2023-24 UEFA Women's Champions League (1-2) on Wednesday 20/03/2024 (kick-off at 18:45 CET), recorded 286,000 views (138,000 in English, 102,000 in Swedish and 46,000 in French) on the DAZN Women's…

Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 319070
• Published on 21/03/24 at 10:00

Paris 2024 football: France's first games versus USA on 24/07 (men's) & Colombia (women's) on 25/07

The French men's football team will face the United States, the winners of the play-off between the fourth-placed team in the AFC pre-Olympic tournament and Guinea, and New Zealand in Group A of the Paris 2024 Olympic tournament, following the draw made at the organising committee's headquarters…

Domain(s): Public Authorities & Regulations
• Category(ies): Olympics, Game - pitch, Essentials Public Authorities & Regulations
• Article # 319058
• Published on 21/03/24 at 09:20

NBA: sports betting features integrated into the NBA League Pass (OTT) with Sportradar

The National Basketball Association has activated its partnership with Sportradar, a Swiss company specialised in sports betting monitoring and the provision of sports data, for the introduction of sports betting features on the NBA League Pass platform, announced the two entities on 19/03/2024…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Marketing - Communication, …
• Article # 319029
• Published on 21/03/24 at 08:40

Equipment suppliers: Castore acquires Umbro's sponsorship portfolio in the UK via a sub-licence

Castore has entered into an agreement with GL Dameck, the distributor of Umbro, to sub-licence Umbro's marketing rights in the UK, Germany, Austria, Switzerland, Belgium, the Netherlands and Denmark, announced the British brand on 18/03/2024. As part of the agreement, Castore will take over…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 319022
• Published on 20/03/24 at 16:55

Germany/DFL: expanded agreement with Amazon Web Services (cloud) to develop AI solutions

Amazon Web Services (AWS), the cloud services division of US e-commerce group Amazon, has expanded its partnership with the Deutsche Fußball Liga to become the league's "official generative AI provider" as part of a "multi-year collaboration," announced the league on 20/03/2024. Under this new…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 318998
• Published on 20/03/24 at 16:35

2030 World Cup: "YallaVamos 2030" the slogan for the joint Morocco-Portugal-Spain bid

The joint bid by Morocco (FRMF), Portugal (FPF) and Spain (RFEF), the sole contender to host the 2030 World Cup, has presented its "YallaVamos 2030 slogan" at the headquarters of the Portuguese Football Federation at the Cidade do Futebol in Lisbon (POR) on 19/03/2024. Yalla, in Arabic, and vamos…

Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Stadiums, Essentials Public Authorities & Regulations
• Article # 319008
• Published on 20/03/24 at 16:00

Bayern Munich: club to visit fans in South Korea for first time as part of the Audi Summer Tour 2024

FC Bayern Munich (Bundesliga) is organising its first summer tour of South Korea as part of the Audi Summer Tour 2024, announced the club on 20/03/2024. This tour is part of the "Coupang Play Series 2024" and will see the German champions play their first match at the World Cup Stadium in Seoul…

Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 318988
• Published on 20/03/24 at 15:20

UNFP: "FIFA's hegemony over the calendar is harmful to football" (David Terrier)

"How can we make FIFA understand that its hegemony over the calendar in the service of its never-satiated appetite for money is harmful to football, footballers, fans, like FIFPro and the UNFP, like Raphaël Varane, Frederik Aursnes and other players, like more and more coaches and managers (...…

Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Authorities, Legal
• Article # 318953
• Published on 20/03/24 at 14:30