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©  Liverpool FC
European Top 5/social media (December 2025): 39 million new followers for the 96 clubs in three months

• The clubs in European Top 5 leagues registered 39.8 million new followers in September, October and November 2025, bringing their total number of followers to 3.14 billion on Facebook, Instagram, TikTok and X. • Real Madrid CF (LALIGA EA Sports) is the club with the most followers with 463…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, International development, …
• Article # 421869
• Published on 03/12/25 at 11:00
©  Real Betis Balompié
Real Betis: MatchWornShirt (shirt auctions) extends as official supplier for three seasons (2025-2028)

MatchWornShirt, a Dutch auction platform that sells match-worn shirts, has extended as official supplier (4th level) of Real Betis Balompié (LALIGA EA Sports) for an additional three seasons, i.e. over the 2025-2028 cycle, announced the club on 02/12/2025. As part of this renewed partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 421820
• Published on 03/12/25 at 10:00
©  Liverpool FC
Liverpool FC: £364.8m in social value generated by the club's Foundation over five years (2020-2025)

Liverpool FC (Premier League), via the LFC Foundation, have generated £364.79m (€430.4m) in social value over the past five years (2020-2025), announced the club, which published its 2024-25 social impact report on 02/12/2025. This latest iteration marks "five years of transparent and…
Domain(s): Clubs
• Category(ies): Clubs, Game - pitch, Marketing - Communication, …
• Article # 421803
• Published on 03/12/25 at 09:00
©  NTF
News Tank Football: elections, appointments & departures recorded in November 2025

• Florent Simon has been promoted to business development director in charge of partnerships at Paris Saint-Germain (Ligue 1 McDonald's), he announced on LinkedIn on 04/11/2025. • Bernd Neuendorf was re-elected as president of the DFB until 2029 at the German Football Association's 45th…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Clubs, Federations, …
• Article # 421478
• Published on 02/12/25 at 18:30
©  Villarreal CF
LALIGA EA Sports: CaixaBank (bank) extends as official sponsor of Villarreal CF for 4 seasons (2025-2029)

The Spanish bank CaixaBank has extended as official sponsor (2nd level) of Villarreal CF (LALIGA EA Sports) for a further five seasons (2025-2029), on 01/12/2025. The group has been a partner of the Spanish club since 2013-14, and this renewal bring the total duration of the contract to 16…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 421783
• Published on 02/12/25 at 17:30
©  VfL Wolfsburg
VfL Wolfsburg: Oliver Blume, first CEO of Volkswagen (club's owner) to join the supervisory board

Oliver Blume, CEO of the Volkswagen Group, owner of VfL Wolfsburg (Bundesliga), will become a member of the club's supervisory board from 01/01/2026, announced the club on 01/12/2025. Although the club has been owned by the German car manufacturer since its creation in 1945, this is the first…
Domain(s): Clubs
• Category(ies): Clubs, Governance, Investment - Shareholding, …
• Article # 421770
• Published on 02/12/25 at 16:30
©  Mercedes F1 Team
Formula 1: PepsiCo (food & beverages) global partner of Mercedes-AMG Petronas F1 Team from 2026

The American food group PepsiCo has become a global partner of Mercedes-AMG Petronas F1 Team from 2026, announced the team on 02/12/2025. As part of the agreement, the group based in Purchase Harrison (New York) will position three of its brands: the energy drinks Gatorade and Sting Energy (the…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication
• Article # 421721
• Published on 02/12/25 at 15:30
©  LALIGA
LALIGA: a turnover of €2.017bn (down 0.8%) & a net profit of €6.2m in 2024-25

LALIGA posted a turnover of €2.017bn for the 2024-25 financial year, down 0.8% (-€16m) on 2023-24 (€2.033bn), as well as a net profit of €6.2m (following a net loss of €5.2m) and equity of €53.2m, stated the body on its website, following approval of its annual accounts by its executive committee…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, Professional leagues, …
• Article # 421733
• Published on 02/12/25 at 14:30
©  D.R.
UC3 / European Cups 2027-2031: "A 20% increase in TV rights value in the European Top 5" (G.-L. Epstein)

"We are about to see an average 20% increase in the rights value (to broadcast the Champions League, the Europa League and the Conference League) in the European Top 5, which should therefore rise from €2bn to an annual €2.4bn. We are now halfway to our target thanks to five markets (France, the…
Domain(s): Media
• Category(ies): Essentials Media, Authorities, International authorities, …
• Article # 421702
• Published on 02/12/25 at 13:30
©  D.R.
Rugby/EPCR: Macron, most represented equipment in the 2025-26 Investec Champions Cup (among 10 brands)

Macron is the most represented equipment supplier in the 2025-26 Investec Champions Cup with seven clubs under contract (ASM Clermont Auvergne, Glasgow Warriors, Sale Sharks, Edinburgh Rugby, Gloucester Rugby, Section Paloise Béarn Pyrénées and Northampton Saints), representing nearly 29% of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 421682
• Published on 02/12/25 at 12:30