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©  Valencia CF
Valencia CF: Elevate (agency) appointed to market naming rights for the Nou Mestalla (delivery in 2027)

The agency network Elevate, has been appointed to market the naming rights for the Nou Mestalla (Valencia, ESP), announced Valencia CF (LALIGA EA Sports), future owners of the stadium, on 26/08/2025. The 70,044-seat stadium (the current Mestalla has 49,430) is scheduled for delivery in summer…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Agencies, Clubs, …
• Article # 409012
• Published on 26/08/25 at 15:20
©  RAI
Italy: "Aleksander Ceferin has criticised our stadiums and I agree with him" (E. Simonelli, Lega Serie A)

"Aleksander Ceferin (UEFA president) has been very critical of Italian stadiums, and I agree with him. We are lagging behind all other countries: in the last 18 years, we have inaugurated just six stadiums, only three of which are in the Serie A (in Udine, Bergamo and Turin). In the rest of…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Professional leagues, Governance, …
• Article # 408992
• Published on 26/08/25 at 14:30
©  FIFA
esports: creation of the FIFAe Festival & a call for bids to host the 2026, 2027 & 2028 editions

FIFA has created the FIFAe Festival and at the same time launched a call for applications to host the first three editions of the esports event from 2026, announced the international body on 25/08/2025. "With multiple games in play, the event opens the doors for fans and newcomers alike to dive…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, International authorities, Media, …
• Article # 408991
• Published on 26/08/25 at 13:40
©  Chelsea FC
2025-26 Premier League: Matchday 2 attendance (39,393 spectators on average per game)

Matchday 2 of the 2025-26 Premier League season drew an average of 39,393 spectators per game from Friday 22 to Monday 25/08/2025. The average stadium fill rate was 99.3%. West Ham United FC - Chelsea (1-5), the opening game of the matchday (kick-off at 20:00 BST, 21:00 CET), was the match that…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 408966
• Published on 26/08/25 at 13:00
©  Everton FC
Everton FC: Pepsi Max (beverages) founding partner of Hill Dickinson Stadium for 5 seasons (2025-2030)

Pepsi Max, a beverage brand belonging to the American food and beverage group PepsiCo, has become a founding partner of Everton FC's (Premier League) Hill Dickinson Stadium for five seasons, over the 2025-2030 cycle, announced the club on 24/08/2025. As part of the agreement, Pepsi Max becomes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408960
• Published on 26/08/25 at 11:30
©  AC Milan
2025-26 Serie A Enilive: a record average attendance (37,462) & fill rate (93.7%) on Matchday 1

Matchday 1 of the 2025-26 Serie A Enilive season drew an average of 37,462 spectators per game, from Saturday 23 to Monday 25/08/2025. The average stadium fill rate was 93.7%. These are two figures that have not been achieved by the Italian top flight since News Tank Football began compiling…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Clubs, …
• Article # 408947
• Published on 26/08/25 at 10:40
©  Atlético de Madrid
2025-26 LALIGA EA Sports: Matchday 2 attendance (33,927 spectators on average per game)

Matchday 2 of the 2025-26 LALIGA EA Sports season drew an average of 33,927 spectators per game, from Friday 22 to Monday 25/08/2025. The average stadium fill rate was 83%. Club Atlético de Madrid - Elche CF (1-1), on Saturday 24/08 (kick-off at 17:30 CET), was the match that posted the best…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 408945
• Published on 26/08/25 at 10:00
©  TFC
Toulouse FC: Hyundai extends as an official partner for 2025-2028 via two local dealerships

Hyundai, a car manufacturer associated with local dealerships SIPA Automobiles and Automobiles Delahaye, has extended its partnership with Toulouse FC (Ligue 1 McDonald's) for a further three seasons (2025-2028), announced the club on 25/08/2025. The deal was negotiated by Sportfive, TFC's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 408940
• Published on 26/08/25 at 09:20
©  Olympique Lyonnais
Olympique Lyonnais: Stanley (tools) extends as an official partner for two seasons (2025-2027)

Stanley, a tool brand based in Lyon (FRA) and belonging to the American manufacturer Stanley Black & Decker, has extended its partnership with Olympique Lyonnais (Ligue 1 McDonald's) for a further two seasons, covering the 2025-2027 cycle, announced the club on 25/08/2025. The two parties have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408916
• Published on 26/08/25 at 08:40
©  Lega Serie A
Serie A Enilive: Starzplay (OTT) extends its broadcasting rights in the MENA region (2025-2028)

The OTT platform Starzplay has renewed its exclusive full broadcasting rights to th Serie A Enilive in the MENA region over the 2025-2028 cycle (three seasons), announced Lega Serie A on 23/08/2025. The deal is worth an estimated €28m, according to Italian daily Il Messaggero. Starzplay will…
Domain(s): Media
• Category(ies): Professional leagues, Media, Rights Acquisitions, …
• Article # 408915
• Published on 25/08/25 at 16:45