Filter by domain
Filter by year
Filter by month
©  FIFA
esports: technology partner Lenovo (CHN) committed to the FIFAe Finals 2025

Lenovo, a Chinese electronics group (telephony, televisions, IT), is strengthening its commitment to FIFA and, through its Lenovo Legion range of gaming equipment, has become an official partner of FIFAe, the international federation's official esports division, announced the body on…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 409291
• Published on 28/08/25 at 13:40
©  D.R.
European Top 5: adidas, most represented equipment supplier (23 clubs) ahead of Puma & Nike in 2025-26

With 23 clubs under contract, adidas is the most represented of the 18 brands partnered with the 96 clubs that play in the European Top 5 (Ligue 1 McDonald's, Premier League, Bundesliga, LALIGA EA Sports and Serie A Enilive) in 2025-26. The German group is ahead of its compatriot Puma (15 clubs…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 409281
• Published on 28/08/25 at 13:00
©  D.R.
Formula 1: Mastercard (payment solutions) title sponsor of McLaren from 2026 ($100m/year)

Mastercard, an American group specialised in payment solutions, has extended its partnership with McLaren Racing to become the title sponsor of the British Formula 1 team from the 2026 season, announced the two partners on 27/08/2025, at an event organised in Amsterdam (NED) to coincide with the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 409250
• Published on 28/08/25 at 11:30
©  ESPN
NCAA: DAZN acquires TV rights to US university sports in Europe (excluding France) & the MENA region

DAZN has acquired, under sublicense from the American group ESPN (The Walt Disney Company), the broadcasting rights for American college football and basketball (NCAA) competitions in certain European territories (excluding France) and in the MENA region from the 2025 season onwards as part of a…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 409237
• Published on 28/08/25 at 10:40
©  PSG
Paris SG: collaboration with WWE (wrestling, TKO Holdings) launch at Clash in Paris on 31/08/2025

Paris Saint-Germain (Ligue 1 McDonald's) and the American wrestling organisation WWE (TKO Holdings) have announced a "a groundbreaking long-term collaboration" aimed at expanding their reach "to new and diverse audiences," announced PSG on 27/08/2025. The collaboration will begin with Clash in…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 409227
• Published on 28/08/25 at 10:00
©  FC Bayern Munich / X
2025-26 DFB-Pokal: 4.6 million viewers for SV Wehen Wiesbaden - FC Bayern Munich on ZDF

SV Wehen Wiesbaden (3.Liga) - FC Bayern Munich (Bundesliga) (2-3), in the first round of the 2025-26 DFB-Pokal, drew an average of 4.62 million viewers on the public TV channel ZDF in Germany on Wednesday 27/08/2025 (kick-off at 20:45 CET), according to data from the audience measurement institute…
Domain(s): Media
• Category(ies): Media, Media Audiences, Germany
• Article # 409212
• Published on 28/08/25 at 09:20
©  NFL
United States: spending on sports TV rights at $30.5bn in 2025, up 122% compared to 2015

Spending on sports TV rights is estimated at $30.5bn (€26.2bn) in the United States in 2025, up 122% on 2015 ($13.8bn/€11.8bn), according to a study by the British consultancy Ampere Analysis published on 27/08/2025. "Over the same period, total TV industry revenues increased by just 24%…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, North America
• Article # 409180
• Published on 28/08/25 at 08:40
©  McDonald's France
Activation: Ligue 1 title sponsor McDonald's unveils capsule collection dedicated to football with Kappa

American fast-food chain McDonald’s, via its subsidiary McDonald's France, has teamed up with Italian equipment manufacturer Kappa to unveil "FC McDonald's", a capsule lifestyle collection dedicated to football and "designed as a tribute to the love of the shirt, supporterism and the street", on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Activation, …
• Article # 409167
• Published on 27/08/25 at 16:10
©  LA28
Los Angeles 2028: "Legacy should measured in the lasting impact we leave behind" (Reynold Hoover, CEO)

"LA28 represents more than a moment on the world stage. It’s a once-in-a-generation opportunity to uplift our communities and lead by example. This plan reflects our belief that the legacy of the Games should be measured not only in medals, but in the lasting impact we leave behind for future…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Legal, Marketing - Communication, …
• Article # 409146
• Published on 27/08/25 at 15:20
©  Arab Bank
LALIGA: regional partnership with Arab Bank, "official banking sponsor" in the MENA region from 2025-26

Arab Bank, the Jordanian financial group, has become a regional partner of LALIGA in the MENA region from the 2025-26 season, announced the Spanish Professional League on 26/08/2025. Under the agreement, which gives the brand the status of "official bank sponsor" in the region, the two parties…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 409134
• Published on 27/08/25 at 14:30