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©  LALIGA
LALIGA: renewed agreement with TikTok (social network) for the creation of exclusive content

LALIGA has renewed its strategic partnership agreement with the Chinese social network TikTok, "maintaining the platform's role as a priority partner for innovation in digital content for the competition," announced the Spanish Professional League on 18/09/2025. As part of the agreement, which…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, International development, …
• Article # 411978
• Published on 18/09/25 at 16:30
©  VfB Stuttgart
Bundesliga: VfB Stuttgart unveils a new brand identity

VfB Stuttgart (Bundesliga) has unveiled a new brand identity, including a new wordmark and a new font, on 16/09/2025. "Rather than a revolution, VfB has opted for a considered evolution - one that visually bridges tradition and the future with clarity and purpose. The 132 years of club history…
Domain(s): Clubs
• Category(ies): Clubs, Marketing - Communication, Germany
• Article # 411972
• Published on 18/09/25 at 16:00
©  LA28
Los Angeles 2028: Starbucks (cafes) named founding partner with on-site & Athlete Village activations

Starbucks, an American coffee shop chain, has become a "founding partner" and "official coffee partner" of the Los Angeles 2028 Olympic and Paralympic Games, announced the organising committee on 16/09/2025. The brand will also become a partner of Team USA. The group will rank second in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 411951
• Published on 18/09/25 at 15:20
©  Basketball England
Basketball: £10m to be invested by the UK Government & the NBA to develop the amateur game

The UK Government and the National Basketball Association will jointly invest £10m (€11.5m) to promote and develop amateur basketball in the UK, according to the Basketball England on 17/09/2025. This initiative is part of the UK Government's commitment to invest £900m (€1.03bn) in sport over…
Domain(s): Public Authorities & Regulations
• Category(ies): Government, Professional leagues, International development, …
• Article # 411942
• Published on 18/09/25 at 14:30
©  D.R.
FC Bayern Munich/Los Angeles FC: partnership between Red&Gold Football and South Korean club Jeju SK FC

The Red&Gold Football joint venture, created by FC Bayern Munich (Bundesliga) and Los Angeles FC (MLS) in March 2023, has entered into a partnership with Jeju SK FC (K League 1), announced the parties on 14/09/2025. "Red&Gold Football will provide Jeju SK FC a regular exchange of coaching…
Domain(s): Clubs
• Category(ies): Clubs, Game - pitch, Marketing - Communication, …
• Article # 411940
• Published on 18/09/25 at 13:40
©  Como 1907
Como 1907: launch of Como Ventures, a platform dedicated to the development of start-ups

Como 1907 (Serie A Enilive) has launched Como Ventures, a platform dedicated to developing startups with the support of UK fund The Players Fund, announced the club 17/09/2025. "The initiative positions Como at the intersection of sport, venture capital and lifestyle, giving early stage…
Domain(s): Clubs
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 411916
• Published on 18/09/25 at 13:00
©  Lega Serie A
Italy: EA Sports FC Supercup 2025 to be held in Riyadh (Saudi Arabia) from 18 to 22/12/2025

The EA Sports FC Supercup 2025 organised by Lega Serie A will take place in Riyadh, Saudi Arabia, from 18 to 22/12/2025, announced the League on 17/09/2025. This will be the sixth time the tournament has been held in the country. Four clubs will take part in the 38th edition of the Supercoppa…
Domain(s): Public Authorities & Regulations
• Category(ies): Professional leagues, Sponsors - Partners, Game - pitch, …
• Article # 411894
• Published on 18/09/25 at 11:30
©  Stade Brestois 29
Stade Brestois 29: "TV rights down from €42.5m in 2023-24 to €4.5m in 2025-26" (Denis Le Saint)

"In concrete terms, our revenue from domestic TV rights paid by the LFP has fallen from €42.5m in 2023-24 (including €15m in TV rights + €11m in ranking bonuses + €16.5m from the final CVC payment), to €8.7m in 2024-25, and to €4.5m (domestic and international TV rights) in 2025-26," said Denis Le…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 411883
• Published on 18/09/25 at 10:40
©  ATP
ATP: Eno Polo appointed CEO with immediate effect following the departure of Massimo Calvelli

Former Kenyan professional tennis player Eno Polo has been appointed CEO of the Association of Tennis Professionals "effective immediately," announced the ATP on 17/09/2025. The former CEO of the Premier Padel international circuit (November 2023 to April 2024) succeeds Massimo Calvelli, who…
Domain(s): Public Authorities & Regulations
• Category(ies): Governance
• Article # 411881
• Published on 18/09/25 at 10:00
©  UEFA Champions League / X
2025-26 Champions League: 1.58 million viewers for Paris Saint-Germain - Atalanta BC on Canal+

Paris Saint-Germain (Ligue 1 McDonald's) - Atalanta BC (Serie A Enilive) (4-0), on Matchday 1 in the league phase of the 2025-26 Champions League, drew an average of 1.58 million viewers on the pay-TV channel Canal+ in France on Wednesday 17/09/2025 (kick-off at 21:00 CET), according to data from…
Domain(s): Media
• Category(ies): Media, Media Audiences, France
• Article # 411870
• Published on 18/09/25 at 09:20