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©  RFEF
Spain/RFEF: El Pozo Alimentación (food) official sponsor of the Spanish national teams until 2030

ElPozo Alimentación, a Spanish food processing company, has become an official sponsor of the Spanish national teams until 2030 (five years), announced the Real Federacion Espanola de Futbol on 29/01/2026. As part of this agreement, the group will advertise several of its brands (Legado…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 428417
• Published on 29/01/26 at 18:00
©  CAF
AFCON 2025: record of 6.1 billion impressions on social media and 5.2 billion video views

"The TotalEnergies AFCON 2025 has broken new ground with a record 6.1 billion digital views across social media platforms during the competition," announced the Confédération Africaine de Football on 28/01/2026, 10 days after the final won by Senegal against Morocco (1-0 after extra…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, International authorities, …
• Article # 428419
• Published on 29/01/26 at 17:00
©  Premier League
Premier League: partnership with Roblox (metaverse) for the launch of the ”Dribble Dash” game

The Premier League has entered into a partnership with Roblox to launch its game ”Dribble Dash”, available on the online gaming and metaverse platform, announced the body on 28/01/2026. "Dribble Dash tasks players with navigating an exciting obstacle course (obby), working solo or co-op to…
Domain(s): Public Authorities & Regulations
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 428399
• Published on 29/01/26 at 16:00
©  D.R.
Portugal/SL Benfica: record TV contract with NOS before centralisation of rights in 2028 (€57.1m/year)

The telecommunications operator NOS has renewed its domestic broadcasting rights to SL Benfica's home games in Liga Portugal Betclic for the 2026-27 and 2027-28 seasons, announced the club on 26/01/2026. The deal also includes distribution rights to the Benfica TV channel as well as an…
Domain(s): Clubs, Media
• Category(ies): Clubs, Media, Rights Acquisitions, …
• Article # 428381
• Published on 29/01/26 at 15:00
©  SL Benfica / X
2025-26 Champions League: Matchday 8 watched by 2.2 million viewers on Canal+ channels in France

Matchday 8 of the league phase of the 2025-26 Champions League drew an average of 2.2 million viewers on the Canal+ group's pay-TV channels in France on Wednesday 28/01/2026 (kick-off at 21:00 CET), according to data from audience measurement institute Médiamétrie released by Canal+. The…
Domain(s): Media
• Category(ies): Media, Media Audiences, Spain, …
• Article # 428356
• Published on 29/01/26 at 14:00
©  FC Barcelone
FC Barcelona: a record one million visitors for the ”Barça Immersive Tour” in 2025

A record total of 1,059,611 people visited the FC Barcelona (LALIGA EA Sports) ”Barça Immersive Tour” in 2025, a 35% increase year-on-year, announced the club on 27/01/2026. Since May 2023, the museum, previously located inside the Spotify Camp Nou, has been relocated due to renovation and…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 428351
• Published on 29/01/26 at 13:00
©  LALIGA
LALIGA/Spain: a €50 reward for “any citizen” reporting illegal match broadcasts in bars

As part of its “LALIGA Bares” tool, LALIGA has launched a complaints channel allowing "any citizen" to report illegal broadcasts of matches in HORECA (hotels, restaurants and cafés) establishments in exchange for a €50 reward, announced the Spanish league on 28/01/2026. "The objective is…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Authorities, Professional leagues, Media, …
• Article # 428326
• Published on 29/01/26 at 12:00
©  Eintracht Francfort
Eintracht Frankfurt: president Mathias Beck to stand for re-election in 2027

Mathias Beck, president of Eintracht Frankfurt (Bundesliga) since February 2024, will stand for re-election at the club’s elections scheduled for early 2027, he announced during the general assembly held on 27/01/2026. "Since he took office, the number of members has increased by 21,000…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Governance, …
• Article # 428313
• Published on 29/01/26 at 11:00
©  FIFA
FIFA TMS: a record 24,558 international transfers (+7%) & a record $13bn spent (+52%) in 2025

Men's professional football clubs spent a record $13.08bn (€11.1bn as of 31/12/2025) in international transfer fees during 2025, a sum up 52% on 2024 ($8.59bn/€8.24bn), above the previous record set in 2023 ($9.6bn / €8.7bn), for a record total of 24,558 international transfers (+7.7%), according…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Clubs, …
• Article # 428267
• Published on 29/01/26 at 10:00
©  FC Barcelona
FC Barcelona, team whose club-trained and under contract players have the highest transfer value (€738m)

FC Barcelona (LALIGA EA Sports) is the number one club whose academy graduates still under contract (with the club or out on loan) total the highest aggregate transfer value (€738m for 22 players, including Lamine Yamal, estimated at €335m), according to the CIES Football Observatory in its…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Game - pitch, …
• Article # 428229
• Published on 29/01/26 at 09:00