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©  Chelsea FC
Premier League: IFS (AI) main shirt sponsor of Chelsea FC for the remainder of the 2025-26 season

IFS, a Swedish AI-powered industrial software company, has become the main shirt sponsor of Chelsea FC (Premier League) for the remainder of the 2025-26 season, announced the club on 20/02/2026. This agreement, which marks "the beginning of a long-term collaboration" between the two parties…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 431489
• Published on 23/02/26 at 11:00
©  FC Bayern Munich
2025-26 Bundesliga: Matchday 23 attendance (36,288 spectators on average per game)

Matchday 23 of the 2025-26 Bundesliga season drew an average of 36,288 spectators per game, from Friday 20 to Sunday 22/02/2026. The average stadium fill rate was 96.8% FC Bayern Munich - Eintracht Frankfurt (3-2), on Saturday 21/02 (kick-off at 15:30 CET), was the match that posted the highest…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 431481
• Published on 23/02/26 at 10:00
©  WSL Football
WSL Football: launch of ”Golden Paw”, a dog agility competition series featuring female players

WSL Football has launched ”Golden Paw”, a dog agility competition series in which "players from teams across the Barclays Women's Super League have joined forces with their furry companions," announced the commercial company responsible for the organisation of England's top two women's leagues…
Domain(s): Public Authorities & Regulations
• Category(ies): Professional leagues, Game - pitch, Marketing - Communication, …
• Article # 431439
• Published on 23/02/26 at 09:00
©  Parma Calcio 1913
Parma Calcio: creation of a sound and olfactory identity at the Stadio Ennio Tardini

Parma Calcio 1913 (Serie A Enilive), in collaboration with Italian agency The Brand Company, has created a new sound and olfactory identity that will be deployed at the Stadio Ennio Tardini (22,352 capacity), announced the club on 20/02/2026. The sound identity, entitled Parma Calcio Opera…
Domain(s): Clubs
• Category(ies): Clubs, Marketing - Communication, Stadiums, …
• Article # 431422
• Published on 20/02/26 at 18:20
©  News Tank
Weekly News Extra (16-20/02/2026)

• Like the FFF, the Federazione Italiana Giuoco Calcio has renewed its collaboration agreement with the Ukrainian Football Association (UAF), chaired by Andriy Shevchenko. • AC Milan (Serie A Enilive) is celebrating the 23rd anniversary of Fondazione Milan, which has invested "more than €13m in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 431411
• Published on 20/02/26 at 18:00
©  FIFA
FIFA: a strategic partnership with Donald Trump's Board of Peace to launch a recovery programme for Gaza

FIFA and the Board of Peace, an international organisation created on the initiative of US President Donald Trump in January 2026, have entered into a strategic partnership "to actively source investment from international leaders and institutions harnessing the power of football to support…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, International authorities, International development, …
• Article # 431407
• Published on 20/02/26 at 17:00
©  D.R.
Unified Football World Cup: "A budget of just over €3m" (J. Collette, Special Olympics)

"We have a budget of just over €3m, funded one third by public grants and support, one third by sponsorship and patronage, and one third through the mobilisation of our own funds and contributions from Special Olympics International," said Julien Collette, CEO of Special Olympics France, to News…
Domain(s): Public Authorities & Regulations
• Category(ies): Local authorities, Government, Event organisers, …
• Article # 431384
• Published on 20/02/26 at 15:45
©  European Leagues
European Leagues: governance, international calendar, distribution and transfers among 2026 priorities

"Ensuring that the governance model of football, the International Match Calendar, revenue distribution models and the transfer system continue to serve the interests of domestic leagues and the wider football ecosystem" are the priorities identified by the Board of European Leagues, which met for…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, International authorities, Professional leagues, …
• Article # 431358
• Published on 20/02/26 at 14:00
©  Fédération Française de Football
Deal Tracker: RFEF, Major League Soccer, Leipzig, FFF… the latest sponsorship deals in football

• Unilever, a group specialised in fast-moving consumer goods, has become a sponsor of the Spanish men's and women's national teams under a two-year agreement with the RFEF, covering the 2026 World Cup and the Women's World Cup 2027. • Major League Soccer has extended its existing agreement with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 431344
• Published on 20/02/26 at 13:00
©  DFB
Germany/women’s football: record €43m revenues for the 12 top-flight clubs in 2024-25, attendances down

The 12 Google Pixel Frauen-Bundesliga clubs generated record cumulative revenues of €43m in 2024-25 (an average of €3.6m per club), compared with €31m (€2.6m per club) in 2023-24, according to the 2024-25 report published by the German Football Association (Deutscher Fussball Bund, DFB) on…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Clubs, …
• Article # 431320
• Published on 20/02/26 at 12:00