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©  Olympique de Marseille
Ligue 1: Monster Energy (energy drinks) official partner of Olympique de Marseille from 2026-27

Monster Energy, an American energy drink brand owned by Monster Beverage Corporation, has become an official partner of Olympique de Marseille (Ligue 1 McDonald's) from the 2026-27 season, the club announced on 16 May 2026. The duration of the partnership has not been disclosed. The brand will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 441212
• Published on 18/05/26 at 12:00
©  Club Atlético de Madrid
2025-26 LALIGA EA Sports: Matchday 37 attendance (34,214 spectators on average per game)

Matchday 37 of the 2025-26 LALIGA EA Sports season drew an average of 34,214 spectators per game, on Sunday 17 May 2026. The average stadium fill rate was 86.3%. Club Atlético de Madrid - Girona FC (1-0) (kick-off at 19:00 CET) was the match that posted the highest attendance, with 64,396…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 441215
• Published on 18/05/26 at 11:00
©  Real Betis Balompié
LALIGA EA Sports: AUS Global (trading) extends as Real Betis Balompié shorts sponsor until 2027-28

AUS Global, an Australian trading company, has extended as shorts sponsor of Real Betis Balompié (LALIGA EA Sports) for two additional seasons (2026-2028), the Spanish club announced on 14 May 2026. The company has partnered with the Seville-based club since 2023-24, when it replaced airline…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 441176
• Published on 18/05/26 at 10:00
©  FC Bayern Munich
2025-26 Bundesliga: attendance on Matchday 34 (39,956 spectators on average per game)

Matchday 34, the final matchday of the 2025-26 Bundesliga season, drew an average of 39,956 spectators per game on Saturday 16 May 2026 (15:30 CET). The average stadium fill rate was 99.3%. FC Bayern Munich - 1. FC Köln (5-1) was the match that posted the highest attendance, with 75,000…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 441211
• Published on 18/05/26 at 09:00
©  News Tank
Weekly News Extra (11 to 15 May 2026)

• Giancarlo Abete, president of the Italian National Amateur League, and Giovanni Malagò, president of CONI and the Fondazione Milano Cortina 2026 (the organising committee for the most recent Winter Olympics), have each officially submitted their candidacy for the election to appoint Gabriele…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 441162
• Published on 15/05/26 at 18:05
©  FIFA
2026 World Cup: FIFA finalises and aligns sports betting monitoring plan

"Operational readiness, coordination and risk mitigation" were among the topics on the agenda at the FIFA Integrity Task Force meeting held in Miami (Florida, USA) on 07 May 2026 to "put the finishing touches to and stress-test the integrity framework for the 2026 World Cup." Participants (see…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Game - pitch, Judicial, …
• Article # 441055
• Published on 15/05/26 at 17:00
©  TSG 1899 Hoffenheim
Bundesliga: SNP (data) acquires naming rights for TSG Hoffenheim stadium until 2027-28 (two seasons)

Schneider-Neureither & Partner SE (SNP), a German digital transformation specialist, has entered into a partnership with TSG 1899 Hoffenheim (Bundesliga) and acquired the naming rights for the club’s stadium, which will be renamed as SNP Arena for two seasons (2026-2028), the two parties announced…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 441156
• Published on 15/05/26 at 16:00
©  FIFA
2026 World Cup: public transport fares reduced for New York New Jersey Stadium trips

Public transport fares (trains and buses) to travel to matches at the New York New Jersey Stadium (MetLife Stadium) during the 2026 World Cup have been reduced following backlash from supporters. A return train journey between New York and the stadium, which will notably host the final, has…
Domain(s): Public Authorities & Regulations
• Category(ies): Local authorities, International authorities, Ticketing, …
• Article # 441100
• Published on 15/05/26 at 15:00
©  FIFA
2026 World Cup: PIF (Saudi sovereign wealth fund) official tournament supporter in North America and Asia

The Public Investment Fund (PIF), Saudi Arabia's sovereign wealth fund, has entered into a new partnership with FIFA by becoming an "official tournament supporter" of the 2026 World Cup in North America and Asia, the international body announced on 14 May 2026. PIF was already an official partner…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Investment funds, International authorities, …
• Article # 441150
• Published on 15/05/26 at 14:30
©  Chelsea FC
Premier League: Roc Nation strategic partner of Chelsea FC to support growth in the United States

Roc Nation Sports International, the sports division of American rapper Jay-Z’s company, has become a strategic partner of Chelsea FC (Premier League) to "accelerate growth and deepen fan engagement across the United States and beyond," the London club announced on 14 May 2026. The partnership…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Sponsors - Partners, …
• Article # 441148
• Published on 15/05/26 at 14:00