Archives August, 2026 (page 16/22)

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Ligue 1 McDonald's: XTB (online broker) back shirt sponsor of Olympique Lyonnais (2026-2029)

XTB, a Polish company specialising in online brokerage, has become a major partner (2^nd level) and the back shirt sponsor of Olympique Lyonnais (Ligue 1 McDonald's) for three seasons, covering the 2026-2029 cycle, the club announced on 10 August 2026. The brand will display its logo at the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450429
• Published on 11/08/26 at 10:30

RC Celta: Oak View Group appointed to transform the food and hospitality offering at Abanca Balaídos

Oak View Group (OVG), a US company dedicated to the development and management of sports venues, has been appointed to drive the transformation of the food and hospitality offering at Abanca Balaídos (24,791 capacity), RC Celta, its resident club, announced on 10 August 2026. "The agreement…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450420
• Published on 11/08/26 at 09:00

Paris Saint-Germain: opening of an academy in Montevideo, the club’s first in Uruguay, in December 2026

Paris Saint-Germain (Ligue 1 McDonald's) will open an academy in Montevideo, its first in Uruguay, in December 2026, the club announced on 10 August 2026. The project will kick off with an inaugural official camp welcoming up to 600 girls and boys aged 4 to 18 from 14 to 18 December 2026, ahead…

Domain(s): Clubs
• Category(ies): Clubs, International development, Game - pitch, …
• Article # 450413
• Published on 10/08/26 at 18:45

Eintracht Frankfurt: Frankfurter Sparkasse (bank) extends as official partner for 3 seasons (2026-2029)

Frankfurter Sparkasse, a Frankfurt-based bank, has extended its partnership with Eintracht Frankfurt (Bundesliga) for an additional three seasons (2023-2026), the club announced on 7 August 2026. Having been an official sponsor of Eintracht since the 2014-15 season, the German bank has had…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450401
• Published on 10/08/26 at 17:00

FIFA: "There is silence where there should be accountability" (AFC, Concacaf & UEFA)

"There is silence where there should be accountability, distance where there should be openness. These are not the qualities football deserves in its leadership. That is why we have taken this stance: not lightly and not alone, but together, and out of duty to the game we serve," the Asian…

Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, International authorities, …
• Article # 450400
• Published on 10/08/26 at 16:00

LALIGA EA Sports: Jysk (furniture) extends as shorts sponsor of Levante UD for two seasons (2026-2028)

Jysk, a Danish retail chain specialised in furniture and home decor, has extended as a premium partner (2^nd level) and shorts sponsor of Levante Union Deportiva (LALIGA EA Sports) for two seasons, covering the 2026-2028 cycle, the club announced on 6 August 2026. The Danish brand has been a…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450395
• Published on 10/08/26 at 15:00

Italy: Serie BKT to be integrated into Lega Serie A-owned fantasy league Fantacalcio from 2026-27

Serie BKT will be integrated into the Fantacalcio fantasy league platform from the 2026-27 season, the Lega Serie B announced on 6 August 2026. Created in 1994, the Fantacalcio platform has been an official partner of Lega Serie A since the 2021-22 season and offers a fantasy league service as…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 450393
• Published on 10/08/26 at 14:00

Bayer Leverkusen: contract extensions for Fernando Carro (CEO) and Simon Rolfes (managing director sport)

Bayer 04 Leverkusen (Bundesliga) announced the extension of the contract of Fernando Carro (ESP), CEO of the German club, until 30 June 2029, as well as that of Simon Rolfes (GER), managing director in charge of sporting affairs, until 30 June 2031, on 8 August 2026. Fernando Carro, who is also…

Domain(s): Clubs
• Category(ies): Clubs, Governance, Game - pitch, …
• Article # 450369
• Published on 10/08/26 at 13:00

"The president was elected by the member associations and continues to serve with their mandate" (FIFA)

"Echoing the recent statements of CONMEBOL and CAF, as well as discussions with FIFA member associations and confederations from around the world, FIFA will not support, facilitate or tolerate any process concerning the election of the FIFA president that is inconsistent with FIFA’s Statutes…

2027 Australian Open: Haier title sponsor of the 1 Point Slam tournament held during qualifying rounds

Haier, a brand belonging to the Chinese manufacturer Haier Smart Home Group specialisied in home appliances and televisions, has extended its partnership with the Australian Open Tennis Championships (Grand Slam) by becoming title sponsor of the 2027 edition of the "AO 1 Point Slam powered by…

Domain(s): Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 450336
• Published on 10/08/26 at 11:00