Archives August, 2026 (page 14/22)

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©  New York Yankees

MLB: Apollo Sports Capital enters into $2.6bn financing agreement with New York Yankees

Apollo Sports Capital (ASC), a sports and live entertainment investment firm affiliated with US asset manager Apollo Global Management, has entered into a $2.6bn (€2.25bn) financing deal with Yankee Global Enterprises (YGE), the holding company that owns the New York Yankees (MLB), the investment…
Domain(s): Clubs
• Category(ies): Clubs, Investment funds, Investment - Shareholding, …
• Article # 450490
• Published on
©  Stade Rennais FC

Ligue 1 McDonald's: Winamax (sports betting) extends as back shirt sponsor of Stade Rennais (2026-2029)

French sports betting operator Winamax has extended as back shirt sponsor of Stade Rennais FC (Ligue 1 McDonald's) for a further three seasons, covering the 2026-2029 period, the club announced on 12 August 2026. The bookmaker, which has been a sponsor of Stade Rennais since the 2023-24 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450499
• Published on
©  UEFA

UEFA Super Cup 2026: Paris Saint-Germain - Aston Villa FC economic face-off

With a turnover of €837m for the 2024-25 financial year, Paris Saint-Germain (Ligue 1 McDonald's) generated 47% more revenue (excluding transfer fees) than Aston Villa FC (Premier League, €442.4m), as the two clubs face each other in the 2026 UEFA Super Cup on Wednesday 12 August 2026 (kick-off at…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 450505
• Published on
©  FIFA

2026 World Cup: 255 million players reached by "largest digital football activation in FIFA’s history"

FIFA rolled out its largest-ever "digital football activation" to mark the 2026 World Cup, with "over 225 million players having engaged across FIFA-branded games, activations and digital experiences," the international federation announced on 10 August 2026. On average, 11 million unique…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 450498
• Published on
©  LALIGA EA Sports

LALIGA EA Sports: ESPN and DSports renew their TV rights in Spanish-speaking South America (2026-2032)

The pay-TV group ESPN (The Walt Disney Company) and the pay-TV channel DSports have renewed their broadcasting rights to LALIGA EA Sports in Spanish-speaking South America for the 2026-2032 cycle (six seasons), the Spanish league announced on 11 August 2026. The territories covered by the…
Domain(s): Media
• Category(ies): Professional leagues, Media, Rights Acquisitions, …
• Article # 450484
• Published on
©  MSE

NBA: Capital One (finance) extends naming rights agreement for the Washington Wizards arena until 2046-47

Capital One, a US financial services group, has extended its naming rights agreement for the Capital One Arena in Washington DC (United States), where teams including the Washington Wizards (NBA) and Washington Capitals (NHL) play their home games, for a further 20 seasons (2027-2047), Monumental…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 450478
• Published on
©  LALIGA

2026-27 LALIGA EA Sports: all you need to know regarding broadcasting in Spain & internationally

Deportivo Alavés - Getafe CF, the first match of the 2026-27 LALIGA EA Sports season, will be broadcast in Spain on the pay-TV channel DAZN LALIGA on Saturday 15 August 2026 (kick-off at 19:30 CET). The other games on Matchday 1 will be broadcast on the pay-TV channels of Movistar Plus…
Domain(s): Media
• Category(ies): Essentials Media, Professional leagues, Media, …
• Article # 450451
• Published on
©  Aston Villa FC

Premier League: NordVPN (cybersecurity) official partner of Aston Villa FC from the 2026-27 season

NordVPN, a Lithuanian virtual private network service, has become an official partner of Aston Villa FC (Premier League) from the 2026-27 season onwards, the club announced on 10 August 2026. As part of this partnership, the company will "aim to give supporters an extra level of protection when…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450472
• Published on