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©  adidas
adidas: first-half 2026 sales up to €13.3bn, €212m invested in 2026 World Cup marketing

adidas AG generated revenue of €13.335bn in the first half of 2026 (from 1 January to 30 June 2026), up 13% in euro terms (H1 2025: €12.105bn) and 14% on a currency-neutral basis, "as the strengthening of the euro against several currencies led to an unfavorable translation impact," the German…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 450217
• Published on 06/08/26 at 11:00
©  Olympique de Marseille
Olympique de Marseille: adidas set to replace Puma as equipment supplier from the 2028-29 season (press)

adidas is set to become the equipment supplier for Olympique de Marseille (Ligue 1 McDonald's) from the 2028-29 season onwards, according to reports from French media RMC Sport confirmed by AFP on 5 August 2026. Having been the club's kit supplier from 1974 to 1994, and then from 1996 to 2018…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 450223
• Published on 06/08/26 at 10:00
©  FIFA
FIFA: apologies to Council and member associations, leadership reaffirms support for Infantino

"The meeting provided an opportunity to acknowledge that mistakes had been made in relation to the FIFA Forward Enterprise (FFE) proposal. It was agreed that there had never been any intention to exclude the FIFA Council or the member associations from the process, and that the matter should have…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, International authorities, Finance, …
• Article # 450232
• Published on 06/08/26 at 09:00
©  JFA
FIFA: "I was told that endorsing Infantino would go a long way to helping our FA" (A. Al Hussein, Jordan)

"During the World Cup, it was verbally communicated to me that if I endorsed (Gianni) Infantino (president of FIFA), it would go a long way to helping our FA. The whole situation amounts to blackmail and we refuse to give in to that," Prince Ali Bin Al Hussein, president of the Jordan Football…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, International authorities, …
• Article # 450225
• Published on 05/08/26 at 18:00
• Updated on06/08/26 at 15:13
©  D.R.
FIFA Forward Enterprise: "The value of the game is not to be sold off" (J.-M. Mickeler, Deloitte/DNCG)

"World football has just given us, unintentionally, a lesson in economics. Selling stakes in the FIFA World Cup is not about modernising a business model. It is about liquidating a scarce asset that should be passed on. What gives the game its value is not something to be sold off," Jean-Marc…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Finance, Governance, …
• Article # 450206
• Published on 05/08/26 at 17:00
©  VfB Stuttgart
VfB Stuttgart: a discovery season ticket for the women’s team at the start of the 2026-27 season

VfB Stuttgart (Bundesliga) are offering a discovery season ticket covering the first three matches (out of a total of 13) of their women’s team’s 2026-27 Google Pixel Frauen-Bundesliga season, the club announced on 5 August 2026. The initiative comes after VfB Frauen won the second division in…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 450203
• Published on 05/08/26 at 16:00
©  DAZN
2026 World Cup / DAZN: 150 million organic video views generated by the DAZN48 creator programme

The DAZN48 programme, which brought together one content creator from each country that qualified for the 2026 World Cup (making a total of 48 creators), generated 150 million organic video views (without the use of paid advertising) on social media throughout the tournament, the streaming service…
Domain(s): Media
• Category(ies): Media, Media Audiences, Digital, …
• Article # 450192
• Published on 05/08/26 at 15:00
©  FC Inter Milan
Serie A Enilive: DAZN extends its exclusive broadcasting rights in Spain until 2029

DAZN has extended its exclusive broadcasting rights to the Serie A Enilive in Spain for an additional two seasons, through the end of the 2028-29 campaign, the OTT platform announced on 3 August 2026. The agreement also includes the Coppa Italia Frecciarossa and the EA Sports FC Supercup. The…
Domain(s): Media
• Category(ies): Professional leagues, Media, Rights Acquisitions, …
• Article # 450194
• Published on 05/08/26 at 14:00
©  Real Betis Balompié
Real Betis: a partnership with SoccerSolver (software) to improve scouting and player valuation process

Real Betis Balompié (LALIGA EA Sports) have entered into a strategic partnership with Spanish startup SoccerSolver, which dévelops an AI-powered football analytics platform, to improve its scouting, player valuation and decision-making process, the club announced on 5 August 2026. "SoccerSolver…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450186
• Published on 05/08/26 at 13:00
©  Como 1907
Como 1907: 2026-27 season ticket prices increase to between €490 and €1,455

Como 1907 have launched their 2026-27 season-ticket campaign for the club’s 19 Serie A Enilive home matches at the Stadio Giuseppe Sinigaglia (13,700 capacity), with prices ranging from €490 to €1,455 (excluding discounts and hospitality packages), up from 2025-26 (between €415 and €1,150), the…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 450195
• Published on 05/08/26 at 12:00