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©  OM
Ligue 1: Sublime Côte d’Ivoire (tourism) sleeve sponsor of Olympique de Marseille for 2026-2029

Sublime Côte d’Ivoire, the national tourism development programme led by Côte d’Ivoire’s Ministry of Tourism and Leisure, has extended as premium partner (2nd level) of Olympique de Marseille (Ligue 1 McDonald's) for a further three seasons, covering the 2026-2029 cycle, the club announced on 19…
Domain(s): Clubs
• Category(ies): Clubs, Sponsors - Partners, Game - pitch, …
• Article # 450874
• Published on 20/08/26 at 10:00
©  FC Inter Milan
2026-27 Serie A Enilive: all you need to know about the 20 clubs in the Italian top flight

FC Inter Milan, the 2025-26 Italian champions, will begin their title defence on Saturday 22 August 2026, when the 2026-27 Serie A Enilive season kicks off. SSC Napoli, runners-up in 2025-26, AS Roma (3rd) and Como 1907 (4th) will join Inter in the league phase of the 2026-27 Champions League…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Professional leagues, …
• Article # 450197
• Published on 20/08/26 at 09:00
©  ASM
Ligue 1 McDonald's: Payhound "official B2B crypto payment partner" of AS Monaco FC for the 2026-27 season

Payhound, a company specialising in cryptocurrency payment solutions for businesses, has become the "official B2B crypto payment partner" of AS Monaco FC (Ligue 1 McDonald's) for the 2026-27 season, the club announced on 19 August 2026. The Malta-based company benefits from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450862
• Published on 19/08/26 at 18:00
©  LFP
2026-27 Ligue 1 McDonald's: all you need to know regarding broadcasting in France & internationally

The Ligue 1+ platform, developed by LFP Media with Endeavor Streaming, will broadcast all Ligue 1 McDonald's matches live and exclusively in France during the 2026-27 season, starting with Olympique de Marseille - RC Strasbourg-Alsace, the opening fixture, on 21 August 2026 (kick-off at 20:45…
Domain(s): Media
• Category(ies): Essentials Media, Professional leagues, Media, …
• Article # 450860
• Published on 19/08/26 at 17:05
©  RCL
RC Lens: Bitstack (fintech) sleeve sponsor for 2026-27 Champions League matches

Bitstack, a French fintech specialising in bitcoin savings, has become the sleeve sponsor of RC Lens’ (Ligue 1 McDonald's) home and away kits for the its Champions League matches during the 2026-27 season, the club announced on 19 August 2026. The agreement was negotiated by Sportfive, the club’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450855
• Published on 19/08/26 at 16:00
©  Crystal Palace FC
Premier League: after Aston Villa, NordVPN (cybersecurity) becomes official partner of Crystal Palace FC

NordVPN, a Lithuanian virtual private network service, has become an official partner of Crystal Palace FC (Premier League) from the 2026-27 season onwards, the club announced on 19 August 2026. As part of this partnership, the two partners will "work together to help supporters better…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450849
• Published on 19/08/26 at 15:00
©  PSG
PSG: "We Ride Paris" connected cycling challenge launched with cycling team Groupama-FDJ United

Paris Saint-Germain (Ligue 1 McDonald's) has launched "We Ride Paris", a connected cycling challenge that will run from 18 August to 13 September 2026, the Parisian club announced on 18 August 2026. The initiative is developed in collaboration with Groupama-FDJ United Cycling Team (UCI WorldTour)…
Domain(s): Clubs
• Category(ies): Clubs, Activation, Digital, …
• Article # 450835
• Published on 19/08/26 at 14:00
©  Borussia Dortmund
Bundesliga: Hankook (tyres) extends as "champion partner" of Borussia Dortmund (2026-2028)

Hankook, a South Korean tyre manufacturer, has extended its partnership with Borussia Dortmund (Bundesliga) for a further two seasons, the club announced on 18 August 2026. A sponsor of the German club since the 2009-10 season, the South Korean group retains its status as a "Champion Partner"…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450820
• Published on 19/08/26 at 13:00
©  Como 1907
Como 1907: Alex Rasmussen (ex-AC Milan and Scuderia Ferrari) appointed chief revenue officer

Alex Rasmussen has been appointed chief revenue officer (CRO) of Como 1907 (Serie A Enilive), the Italian club announced on 18 August 2026. "At Como 1907, Alex will lead the club’s commercial strategy, focusing on long-term partnerships and new opportunities for international growth," Como…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Governance, …
• Article # 450828
• Published on 19/08/26 at 12:00
©  Cadbury
Premier League: Cadbury (confectionery) extends as partner of Arsenal and Tottenham Hotspur (2026-2029)

Cadbury, a chocolate bar brand belonging to the American confectionery company Mondelēz International, has extended its partnerships with Arsenal FC and Tottenham Hotspur FC for a further four seasons (2026-2030), the two Premier League clubs announced on 18 August 2026. The brand has been an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450794
• Published on 19/08/26 at 11:00