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Germany: partnership between Bayern Munich and the NHL, four games to be staged in Munich and Cologne

FC Bayern Munich (Bundesliga) has entered into a multi-year partnership with the National Hockey League (NHL), "aimed at supporting the development of the NHL in Germany as well as that of FC Bayern in North America," the club announced on 20 August 2026. Unveiled at a press conference…

Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Sponsors - Partners, …
• Article # 450962
• Published on 24/08/26 at 10:00

Borussia Dortmund: revenues (excluding transfers) of €460.5m (-12.4%) & a net loss of €21.7m in 2025-26

Borussia Dortmund (Bundesliga) posted revenues excluding transfers of €460.5m in the 2025-26 financial year (1 July 2025 to 30 June 2026), compared with €526m as of 30 June 2025, down 12.4%, announced the club on 21 August 2026. However, BVB’s revenues including player transfers amounted to…

Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Finance, …
• Article # 451018
• Published on 24/08/26 at 09:00

Weekly News Extra (17-21 August 2026)

• The Bundesliga "has achieved a significant legal victory in the fight against unfair commercial practices on the unauthorised secondary ticketing market," against the Viagogo platform. "The Higher Regional Court (OLG) of Munich found several of Viagogo’s commercial practices to be misleading and…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 451003
• Published on 21/08/26 at 18:00

Premier League: SumUp (payment solutions) training kit sponsor of Newcastle United FC from 2026-27

SumUp, a British fintech specialising in payment solutions, has become the training kit sponsor of Newcastle United FC (Premier League) under a multi-year agreement from the 2026-27 season onwards, the club announced on 21 August 2026. The partnership also covers the women's team (Barclays Women's…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451004
• Published on 21/08/26 at 17:00

Tennis: record prize money of $108m (€92.8m) for the 2026 US Open, up 20%

The 2026 edition of the US Open (Grand Slam) will offer record prize money of $108m (€92.8m as of 20 August 2026), up 20% from 2025 ($90m / €76.8m) and 44% over two years from 2024 ($75m / €67.6m), the organiser United States Tennis Association (USTA) announced on 20 August 2026. This marks the…

Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, Finance, Game - pitch, …
• Article # 450999
• Published on 21/08/26 at 16:00

Deal Tracker: Man. City, Athletic Club, Como 1907, Liverpool… the latest sponsorship deals in football

• PokerStarsNews, the dedicated news and content platform of online poker, casino and sports betting operator PokerStars, has extended as sleeve sponsor of Como 1907 (Serie A Enilive) for the 2026-27 season. • Kosner, a Spanish air conditioning brand, has expanded its partnership with Athletic…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 450996
• Published on 21/08/26 at 15:00

Sponsorship: major changes for Serie A Enilive clubs for the 2026-27 season

With four clubs under contract (the same number as in 2025-26), adidas is the most represented equipment supplier among the 20 teams competing in Serie A Enilive in 2026-27. With 12 brands involved, as in the previous two seasons, the Italian league has the highest number of kit suppliers…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 450990
• Published on 21/08/26 at 14:00

Premier League: Coca-Cola launches track with rapper Central Cee as part of 2026-27 activation campaign

The Coca-Cola Company is activating its partnership with the Premier League and unveiling "The Team", an original track featuring British rapper Central Cee, ahead of the kick-off of the 2026-27 season, scheduled for 21 August 2026. Available on audio streaming platforms since 18 August, the…

Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 450988
• Published on 21/08/26 at 13:00

Ligue 1 McDonald’s: all you need to know about the 18 clubs competing in the 2026-27 season

Paris Saint-Germain, winners of the last five editions of Ligue 1 McDonald's (from 2021-22 to 2025-26), will defend their title from Friday 21 August 2026, when the 2026-27 season kicks off with the Olympique de Marseille - RC Strasbourg Alsace opening match (kick-off at 20:45 CET). Three Ligue…

Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Professional leagues, …
• Article # 450216
• Published on 21/08/26 at 12:00

Olympique de Marseille: Alessandro Antonello leaves the club after serving as CEO since July 2025

Alessandro Antonello is stepping down as CEO of Olympique de Marseille (Ligue 1 McDonald's), the club announced on 20 August 2026. The Italian joined the Marseille club in early July 2025, during Pablo Longoria’s tenure as chairman. The Spaniard ultimately left the club on 23 March 2026 and was…

Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Governance, …
• Article # 450971
• Published on 21/08/26 at 11:00