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©  Arsenal FC
Sponsorship: major changes for Premier League clubs for the 2026-27 season

With eight clubs under contract, the same number as in 2025-26, adidas is the most represented equipment supplier among the nine brands supplying the 20 clubs that make up the 2026-27 Premier League. The German brand is ahead of its US rival Nike and Danish group Hummel, which supply three…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 450795
• Published on 19/08/26 at 10:00
©  Lega Serie B
Italy / Lega Serie B: Trenitalia (rail operator) official partner of Serie BKT for 3 seasons (2026-2029)

The Italian rail operator Trenitalia has become an official partner of Serie BKT for three seasons, covering the 2026-2029 cycle, the Lega Serie B announced on 17 August 2026. Under this agreement, the Intercity long-distance train service will serve as the "official train" of Serie BKT and…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 450793
• Published on 19/08/26 at 09:00
©  FC Inter Milan
2026-27 Serie A Enilive: all you need to know regarding broadcasting in Italy & internationally

The 2026-27 Serie A Enilive season kicks off on Saturday 22 August 2026 at 18:30 CET with two matches (FC Inter Milan - AC Monza and Udinese Calcio - Como 1907) broadcast in Italy on the OTT platform DAZN, which holds the rights to all the matches, including seven out of 10 exclusively, over the…
Domain(s): Media
• Category(ies): Essentials Media, Professional leagues, Media, …
• Article # 450574
• Published on 18/08/26 at 18:00
©  Nottingham Forest FC
Nottingham Forest FC: Marex (fintech) succeeds Bally's (gambling) as main shirt sponsor from 2026-27

Marex, a British company specialising in financial services, has become the main shirt sponsor of Nottingham Forest FC (Premier League) under a multi-year agreement from the 2026-27 season onwards, the club announced on 18 August 2026. As part of this partnership, Marex will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450783
• Published on 18/08/26 at 17:00
©  D.R.
Esports Nations Cup 2026: inaugural edition in Riyadh postponed until 2027 due to regional uncertainty

The inaugural Esports Nations Cup (ENC), originally scheduled to take place in Riyadh, Saudi Arabia, from 2 to 29 November 2026, has been postponed until November 2027 because of "uncertainty created by the wider regional situation" linked to the war in the Middle East, the Esports Foundation, the…
Domain(s): Clubs
• Category(ies): International authorities, Event organisers, Geopolitics, …
• Article # 450760
• Published on 18/08/26 at 16:00
©  D.R.
Chelsea FC: Alex Smith (ex-TEAM Marketing) appointed director of partnerships

Alex Smith has joined Chelsea FC (Premier League) as director of partnerships, he announced on LinkedIn on 18 August 2026. He succeeds Daniel McEwan, who held the position from January 2025 to March 2026 before joining Cadillac Formula 1 Team as vice president, partnerships management…
Domain(s): Clubs
• Category(ies): Agencies, Clubs, Sponsors - Partners, …
• Article # 450770
• Published on 18/08/26 at 15:00
©  Leeds United FC
Premier League: KChat (instant messaging) sleeve sponsor of Leeds United FC for the 2026-27 season

KChat, an encrypted instant messaging platform hosted in Switzerland, has become the sleeve sponsor of Leeds United FC (Premier League) for the 2026-27 season, the club announced on 17 August 2026. This is the platform’s first sponsorship deal with a Premier League club. This partnership aims…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450767
• Published on 18/08/26 at 14:00
©  Nielsen
Women’s sports: 46 billion minutes watched in the US in 2025 (+71% vs 2022)

US audiences watched 46 billion minutes of women’s sports in 2025, up 71% compared with 2022, according to the study "More Fans, More Often: The Commercial & Cultural Evolution of Women & Sports," published by consultancy Nielsen on 13 August 2026. Nielsen’s measurement scope includes women’s…
Domain(s): Sponsors & Partners, Media
• Category(ies): International authorities, Professional leagues, Media, …
• Article # 450709
• Published on 18/08/26 at 13:00
©  Como 1907
Como 1907: Uber (VTC) back shirt sponsor for two seasons (2026-2028), partnership extended until 2029-30

Uber, the American ride-hailing app, has extended its partnership with Como 1907 (Serie A Enilive) for a further four seasons (2026-2030), the club announced on 17 August 2026. Under this agreement, the brand will feature as back shirt sponsor for the 2026-2028 period (two seasons). Uber had…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450740
• Published on 18/08/26 at 12:00
©  Elche CF
2026-27 LALIGA EA Sports: 235,000 viewers for RCD La Coruña - Elche CF on DAZN LALIGA

Real Club Deportivo de La Coruña - Elche CF (1-1), on Matchday 1 of the 2026-27 LALIGA EA Sports, drew an average of 235,000 viewers on the pay-TV channel DAZN LALIGA in Spain, on Monday 17 August 2026 (kick-off at 21:00 CET), according to data from the audience measurement institute…
Domain(s): Media
• Category(ies): Media, Media Audiences, Spain
• Article # 450755
• Published on 18/08/26 at 11:00