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©  FIFA
FIFA: Kevin Lamour, COO since 1 November 2024, dismissed 17 days after opposing FFE project

"FIFA can confirm that the working relationship between FIFA and Kevin Lamour as FIFA’s chief operating officer has ended on 17 August 2026," a spokesperson for the international federation said in a statement sent to several media outlets, including News Tank, on the same day. The Franco-Swiss…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, International authorities, Governance, …
• Article # 450736
• Published on 18/08/26 at 10:00
©  Arsenal FC
2026-27 Premier League: all you need to know about the 20 clubs in the English top flight

Arsenal FC, 2025-26 Premier League champions, will defend their title from Friday 21 August 2026, when the 2026-27 season kicks off. Manchester City FC, who finished second behind the Gunners in 2025-26, Manchester United FC (3rd), Aston Villa FC (4th, also winners of the 2025-26 Europa League…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Professional leagues, …
• Article # 450178
• Published on 18/08/26 at 09:00
©  YT
Serie A Enilive: Yokohama Tyres official partner of Juventus FC from the 2026-27 season

Yokohama Tyres, a Japanese tyre brand, has become an official partner of Juventus FC (Serie A Enilive) from the 2026-27 season as part of a multi-year agreement, the club announced on 17 August 2026. The tyre manufacturer ranks fourth in Juventus’ sponsorship hierarchy, alongside 15 other…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450716
• Published on 17/08/26 at 18:00
©  D.R.
Premier League: Google (via Pixel and Gemini) extends as partner of Arsenal and Liverpool from 2026-27

The American technology services company Google has extended as an official partner of Liverpool FC and Arsenal FC from the 2026-27 season onwards, the two Premier League clubs announced on 17 August 2026. Google has been a partner of the two English clubs since the 2023-24 season, initially…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 450718
• Published on 17/08/26 at 17:30
©  Brentford FC
Brentford FC: Hollywoodbets (betting), main shirt sponsor over 2021-2026, extends without kit visibility

Hollywoodbets, a South African sports betting operator, has extended as official partner of Brentford FC (Premier League) for a further five seasons, over the 2026-2031 cycle, the club announced on 14 August 2026. The brand was previously Brentford’s main shirt sponsor (over the 2021-2026…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Investment - Shareholding, …
• Article # 450706
• Published on 17/08/26 at 16:30
©  DFB
DFB: new brand identity rolled out across Germany’s three cups (men’s, women’s and youth)

The Deutscher Fussball Bund has unveiled a new brand identity and logos across its three German cups (DFB-Pokal) — men’s, women’s and youth competitions — with the aim of "establishing a stronger presence in the digital space of young supporters," the DFB announced on 13 August 2026. This new…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, Digital, Marketing - Communication, …
• Article # 450695
• Published on 17/08/26 at 15:30
©  FC Bayern Munich
FC Bayern: Miele (home appliances) extends partnership through 2028-29 with culinary activations

Miele, a German home appliance manufacturer, has extended as official partner of FC Bayern Munich (Bundesliga) for a further three seasons, until 2028-29, the club announced on 14 August 2026. The German brand, which has been a sponsor of the German club since the 2020-21 season, continues to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 450692
• Published on 17/08/26 at 14:45
©  EFL
Sky Bet League One: "The PFA's decision risks becoming the wrong fight at the wrong time" (T. Birch, EFL)

"The PFA’s decision to launch legal action against the English Football League over changes to Sky Bet League One’s Squad Cost Management Protocol (SCMP) risks becoming the wrong fight at the wrong time," Trevor Birch, chief executive of the EFL, said in a statement published on the English…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, Professional leagues, …
• Article # 450662
• Published on 17/08/26 at 13:30
©  Premier League
2026-27 Premier League: all you need to know regarding broadcasting in the UK & internationally

Arsenal FC - Coventry City FC, the first game of the 2026-27 Premier League season, scheduled for Friday 21 August 2026 (kick-off at 20:00 GMT, 21:00 CET), will be broadcast on the channels of the pay-TV group Sky in the UK. Sky, TNT Sports (pay-TV) and the BBC (public-TV) are the domestic…
Domain(s): Media
• Category(ies): Essentials Media, Professional leagues, Media, …
• Article # 450536
• Published on 17/08/26 at 12:00
©  Olympique Lyonnais
Ligue 1 McDonald's: Winamax (sports betting) back shirt sponsor of Olympique Lyonnais (2026-2029)

French sports betting operator Winamax has become a major partner (2nd level) and back shirt sponsor of Olympique Lyonnais (Ligue 1 McDonald's) for three seasons (2026-2029), the club announced on 14 August 2026. The agreement was negotiated by Sportfive, OL’s exclusive commercial agency. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450621
• Published on 17/08/26 at 11:00