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©  Brighton & Hove Albion FC
Brighton & Hove Albion FC: British Airways (airline company) extends as global partner (2026-2029)

British Airways, a London-based airline company, has extended as global partner of Brighton & Hove Albion FC (Premier League) for a further three seasons (2026-2029), the club announced on 25 August 2026. The airline has been a partner of the English club since the 2023-24 season through its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451355
• Published on 27/08/26 at 09:00
©  PSG
Ligue 1 McDonald's: Coca-Cola returns as official partner of Paris Saint-Germain until 2028-29

The Coca-Cola Company, an American drinks manufacturer, has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons, until 2028-29, the club announced on 26 August 2026. The US group had already been a partner of the Parisian club, as part of a collaboration…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451415
• Published on 26/08/26 at 18:30
©  FIGC
FIFA: Italian Football Federation withdraws support for Gianni Infantino’s 2027 candidacy

The Italian Football Federation has withdrawn its support for Gianni Infantino’s candidacy in the FIFA presidential election for the 2027-2031 term, scheduled to take place in Rabat (MAR) on Thursday 18 March 2027, the FIGC announced on 26 August 2026. "This decision is intended to clearly and…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, International authorities, …
• Article # 451432
• Published on 26/08/26 at 18:00
©  FCBM
Environment: UEFA launches new methodology to measure impact of supporter travel

Helping clubs, leagues and national associations better understand and measure the environmental impact of supporters travelling to football matches is the aim of a new methodology "developed in collaboration with the Premier League, Ligue de Football Professionnel (LFP) and Bundesliga (ex-DFL),…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Ticketing, Legal, …
• Article # 451408
• Published on 26/08/26 at 17:00
©  FC Barcelona
LALIGA EA Sports: Egyptair (airline company) global partner of FC Barcelona for 3 seasons (2026-2029)

Egyptair, the Egyptian national airline, has become a global partner of FC Barcelona (LALIGA EA Sports) for three seasons, covering the 2026-2029 cycle, the club announced on 26 August 2026. The agreement covers the men’s football and basketball teams (Liga Endesa), as well as the handball…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 451387
• Published on 26/08/26 at 16:00
©  Borussia Dortmund
Borussia Dortmund: partnership with Essilor (optics) to raise awareness of eye health

Essilor, a French company specialising in the design of lenses and optical equipment (EssilorLuxottica group), has become an official partner (4th level) of Borussia Dortmund (Bundesliga) from the 2026-27 season onwards, the club announced on 25 August 2026. As part of the agreement, the two…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451357
• Published on 26/08/26 at 15:00
©  Bundesliga
2026-27 Bundesliga: all you need to know regarding broadcasting in Germany & internationally

FC Bayern Munich - VfB Stuttgart, the first match of the 2026-27 Bundesliga season, is scheduled for Friday 28 August 2026 (kick-off at 20:30 CET) and will be broadcast in Germany on the free-TV channel SAT.1, belonging to the free and pay-TV group ProSiebenSat.1, as well as on the channels of the…
Domain(s): Media
• Category(ies): Essentials Media, Professional leagues, Media, …
• Article # 450546
• Published on 26/08/26 at 14:00
©  LALIGA
2026-27 LALIGA EA Sports: 445,000 viewers for Valencia CF - Real Betis Balompié on DAZN LALIGA

Valencia CF - Real Betis Balompié (0-1), a postponed Matchday 1 fixture of the 2026-27 LALIGA EA Sports season, drew an average of 445,000 viewers on the pay-TV channel DAZN LALIGA in Spain, on Tuesday 25 August 2026 (kick-off at 21:00 CET), according to data from Spanish audiovisual consultancy…
Domain(s): Media
• Category(ies): Media, Media Audiences, Spain
• Article # 451334
• Published on 26/08/26 at 13:00
©  D.R.
Ligue 1 McDonald’s: a record 33,500 season ticket holders for LOSC Lille in 2026-27

LOSC Lille (Ligue 1 McDonald's) have a record 33,500 season ticket holders for their 17 matches in the French top flight in 2026-27 at the Decathlon Arena - Stade Pierre-Mauroy (50,156 capacity) in Villeneuve d’Ascq (FRA), the club announced on 25 August 2026. The French club, whose season…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 451323
• Published on 26/08/26 at 12:00
©  FC Bayern Munich
FC Bayern Munich: Jan-Christian Dreesen extended as CEO until 30 June 2029

Jan-Christian Dreesen, CEO and chairman of the executive board of FC Bayern Munich (Bundesliga) since May 2023, has had his contract extended until 30 June 2029 by decision of Bayern’s supervisory board, the club announced on 25 August 2026. The decision was taken "in light of the developments…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Governance, …
• Article # 451319
• Published on 26/08/26 at 11:00