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©  NFL
Super Bowl 2027 / USA: advertising inventory already sold out by Disney six months ahead of the match

The Walt Disney Company, owner of the ESPN group, has already sold out all advertising inventory for its US broadcast of Super Bowl LXI, scheduled for 14 February 2027, Disney Advertising, the group's advertising sales division, announced on 5 August 2026. A total of 58 brands from 34 sectors…
Domain(s): Media
• Category(ies): Media, Sponsors - Partners, Rights Acquisitions, …
• Article # 450284
• Published on 07/08/26 at 09:00
©  Sky Sports / X
Rugby / United Kingdom: Sky to broadcast SANZAAR international matches over the 2026-2030 cycle

Sky Sports has renewed its broadcasting rights for several SANZAAR competitions in the United Kingdom and Ireland for the 2026-2030 cycle, the British pay-TV broadcaster announced on 4 August 2026. Under this new agreement, Sky has secured the exclusive broadcasting rights to the inaugural…
Domain(s): Media
• Category(ies): International authorities, Media, Rights Acquisitions, …
• Article # 450262
• Published on 06/08/26 at 18:00
©  Parma Calcio 1913
Parma Calcio 1913: MuchBetter (payment solutions) extends as training kit sponsor from 2026-27

MuchBetter, a British digital payments and e-wallet services provider, has extended as training kit sponsor of Parma Calcio 1913 (Serie A Enilive) from the 2026-27 season onwards, the club announced on 5 August 2026. The brand first became a sponsor of the Italian club on January 2026. In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450257
• Published on 06/08/26 at 17:00
©  Arsenal FC
Arsenal FC: Emirates extends main shirt sponsorship and stadium naming rights agreement (2028-2033)

Emirati airline Emirates has extended as main shirt sponsor of Arsenal FC (Premier League) and title partner of the Emirates Stadium (London; 60,704 capacity) for a further five seasons, the club announced on 6 August 2026. The agreement, which was previously set to expire at the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 450280
• Published on 06/08/26 at 16:00
©  European Leagues
"More than ever, FIFA requires governance reform" (European Leagues)

"FIFA must not be allowed to continue taking unilaterally disruptive decisions that fly in the face of the leagues, clubs, players and fans whose sustained efforts and investment drive the value of international football competitions. Now more than ever, FIFA requires governance reform that…
Domain(s): Public Authorities & Regulations
• Category(ies): Associations, Authorities, International authorities, …
• Article # 450263
• Published on 06/08/26 at 15:00
©  LALIGA
LALIGA EA Sports: DAZN and Disney+ to replace beIN SPORTS as broadcasters in France (2026-2029)

The OTT platforms DAZN and Disney+ (The Walt Disney Company) have acquired the broadcasting rights to LALIGA EA Sports in France for the 2026-2029 period (three seasons), LALIGA announced on 6 August 2026. DAZN and Disney+ will each broadcast all matches every season. The two streaming…
Domain(s): Media
• Category(ies): Essentials Media, Professional leagues, Media, …
• Article # 450259
• Published on 06/08/26 at 14:00
©  WTA
Tennis: IMG appointed as managed production services partner of the WTA from the 2027 season

The British agency IMG has been appointed as managed production services partner of the Women's Tennis Association from the 2027 season onwards, the body announced on 5 August 2026. Under this agreement, "IMG will lead the delivery of coverage across more than 50 WTA Tour events each season…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Media, Sponsors - Partners, …
• Article # 450251
• Published on 06/08/26 at 13:00
©  DAZN
Premier League: DAZN extends media rights in Spain and Portugal until 2031

DAZN has extended its exclusive broadcasting rights to the Premier League in Spain and Portugal for an additional three seasons, over the 2028-2031 period, the OTT platform announced on 5 August 2026. The agreement also includes the Emirates FA Cup. DAZN holds the English top-flight media…
Domain(s): Media
• Category(ies): Professional leagues, Media, Rights Acquisitions, …
• Article # 450236
• Published on 06/08/26 at 12:00
©  adidas
adidas: first-half 2026 sales up to €13.3bn, €212m invested in 2026 World Cup marketing

adidas AG generated revenue of €13.335bn in the first half of 2026 (from 1 January to 30 June 2026), up 13% in euro terms (H1 2025: €12.105bn) and 14% on a currency-neutral basis, "as the strengthening of the euro against several currencies led to an unfavorable translation impact," the German…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 450217
• Published on 06/08/26 at 11:00
©  Olympique de Marseille
Olympique de Marseille: adidas set to replace Puma as equipment supplier from the 2028-29 season (press)

adidas is set to become the equipment supplier for Olympique de Marseille (Ligue 1 McDonald's) from the 2028-29 season onwards, according to reports from French media RMC Sport confirmed by AFP on 5 August 2026. Having been the club's kit supplier from 1974 to 1994, and then from 1996 to 2018…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 450223
• Published on 06/08/26 at 10:00