Archives August, 2026 (page 20/22)

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©  Juventus FC

Euro 2032 / Italy: "13 cities, 16 projects, €4.5bn in private investment" (A. Abodi, minister)

"As I have said consistently over the past three and a half years, despite scepticism and often subtle hostility, something is happening with stadiums that has never happened before in our history: 13 cities (Bari, Bologna, Cagliari, Florence, Genoa, Lecce, Milan, Naples, Palermo, Rome, Salerno…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, International authorities, …
• Article # 450161
• Published on
©  Puma

Puma: €3.554bn in turnover in the first half of 2026, down 7.9%

Puma posted revenue of €3.554bn in the first half of 2026 (from 1 January to 30 June 2026), down 5.2% at constant exchange rates (-7.9% on a reported basis) compared with the first half of 2025 (€3.861bn), the German sportswear manufacturer announced on 31 July 2026. During the first six months…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance
• Article # 450140
• Published on
©  Manchester United FC

Manchester United FC: Betway (sports betting) to become training kit sponsor from 2026-27

Betway, a British sports betting operator based in Guernsey and Malta, has become the training kit sponsor of Manchester United FC (Premier League) from the 2026-27 season onwards, the club announced on 4 August 2026. This agreement, valued at £20m (€23.3m) per year, also covers the English…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 450154
• Published on
©  FIFA

FIFA Forward Enterprise (FFE): "Individuals come and go, the institution remains" (M. Grafström, FIFA)

"Individuals, unstable moments and unfortunate episodes come and go. The institution, its mission and its responsibility towards world football continue, and that is why we should always keep our professionalism, sense of perspective and composure," Mattias Grafström (SWE-NED), secretary general…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, International authorities, Geopolitics, …
• Article # 450149
• Published on
©  F1

Formula 1: record attendance (3.7 million) after 11 Grands Prix, a fanbase of 830 million people by 2026

"The global fan base continues to increase each year, with more than 830 million people following the sport, up +64% compared to 2018 figures that marked the first full year after Liberty Media’s acquisition," Formula One Group said on 29 July 2026, following the publication of its 2026 mid-season…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Authorities, Media, Event organisers, …
• Article # 450110
• Published on
©  SC Paderborn 07

Bundesliga: C. Hedenkamp (pharmaceuticals) main shirt sponsor of promoted side SC Paderborn from 2026-27

C. Hedenkamp, a German manufacturer of pharmaceuticals and food supplements, has expanded its partnership with SC Paderborn 07 (promoted to the Bundesliga) to become its main shirt sponsor from the 2026-27 season onwards, the club announced on 3 July 2026. The German brand became an official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450141
• Published on
©  D.R.

Equipment manufacturer: revenue of €117.5m for Macron in the first half of 2026 (+9.8%)

The Italian sports equipment manufacturer Macron reported revenue of €117.5m in the first half of 2026 (1 January to 30 June 2026), up 9.8% compared with the first half of 2025 (€107m), although growth was less pronounced than between the first halves of 2024 and 2025 (+15%), the Bologna-based…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Finance, Marketing - Communication
• Article # 450118
• Published on
©  UEFA Champions League / X

UEFA / European Cups: Canal+ Group acquires exclusive TV rights for sub-Saharan Africa (2027-2031)

The Canal+ Group has acquired, from UEFA via Relevent Football Partners, the exclusive broadcasting rights to the European men's football competitions (Champions League, Europa League & Conference League) in sub-Saharan Africa for the 2027-2031 cycle (four seasons), the group announced on 4 August…
Domain(s): Media
• Category(ies): Essentials Media, Agencies, International authorities, …
• Article # 450121
• Published on
©  Paris Saint-Germain

Paris Saint-Germain: academy to open in Astana, the first in Kazakhstan

Paris Saint-Germain (Ligue 1 McDonald's) will open an academy in Astana, its first in Kazakhstan, in September 2026, the club announced on 4 August 2026. The academy will welcome up to 300 boys and girls aged 6 to 14 during its inaugural season "at Air Arena, a modern indoor sports complex…
Domain(s): Clubs
• Category(ies): Clubs, International development, Game - pitch, …
• Article # 450115
• Published on
©  ATP

Tennis: Polymarket (prediction market) becomes ATP official provider and secures streaming rights

Polymarket, a blockchain-based prediction platform that allows users to bet on future events, has acquired the exclusive streaming rights for the ATP Tour and ATP Challenger Tour the Association of Tennis Professionals announced on 3 August 2026. The agreement was signed with Tennis Data…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 450102
• Published on