Archives 2026 (page 75/210)

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Serie A Enilive / US Lecce: adidas to replace M908, the club’s own equipment supplier, from 2026-27

adidas has become the official equipment supplier of US Lecce (Serie A Enilive) as part of a "multi-year partnership" from the 2026-27 season, the club announced on 14 July 2026. The German brand succeeds M908, the kit brand created and owned by the Italian club, which had been supplying its…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 448384
• Published on 16/07/26 at 11:00

Paris SG: over 33,000 visitors across the 7 destinations in the 1^st season of "Ici C’est Paris La Maison"

"Ici C’est Paris La Maison," a travelling pop-up space dedicated to Paris Saint-Germain (Ligue 1 McDonald's), within which a series of activities combining sport, culture and lifestyle are offered over several days, has welcomed more than 33,000 visitors in total across the seven destinations…

Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Activation, …
• Article # 448190
• Published on 16/07/26 at 10:00

Atalanta BC: 2026-27 season ticket prices between €360 and €1,760

Atalanta BC have launched their 2026-27 season ticket campaign, covering the 19 Serie A Enilive home matches and the club’s first Coppa Italia Frecciarossa home fixture at the New Balance Arena (24,950-capacity), with prices ranging from €360 to €1,760 (excluding discounts and hospitality), the…

Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 448196
• Published on 16/07/26 at 09:00

2026 Kings World Cup Clubs: DAZN to broadcast the competition in several territories, including Europe

DAZN has extended its partnership with the Kings League and acquired the broadcasting rights to the 2026 Kings World Cup Clubs tournament for several international territories, the OTT platform announced on 15 July 2026. All 27 matches of the 7-a-side football tournament will be broadcast live…

Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 448347
• Published on 15/07/26 at 19:00

Bundesliga: Versant replaces ESPN as the broadcaster in the USA over the 2026-2031 cycle ($20m per year)

Versant has acquired, for its USA Sports division, the exclusive English-language broadcasting rights to the Bundesliga in the United States for the 2026-2031 period (five seasons), the media company announced on July 14, 2026. Under the agreement, Versant will provide live coverage of "more…

Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Germany, …
• Article # 448326
• Published on 15/07/26 at 18:00
• Updated on 16/07/26 at 15:31

Aston Villa FC: Visit Rwanda (tourism) succeeds Betano (betting) as main shirt sponsor from 2026-27

The Rwanda Development Board, the government agency in charge of the African country's international investments, has become the main shirt sponsor, the "official tourism partner" and "official coffee provider" to Aston Villa FC (Premier League) from the 2026-27 season, the club announced on 14…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Geopolitics, …
• Article # 448330
• Published on 15/07/26 at 17:05

2026 World Cup / M6: "Cooling breaks generated over 20 % of match advertising revenue" (D. Larramendy)

"The cooling breaks are part of the event’s commercial success because they are different and integrated into an advertising break that is shorter than the halftime break. They therefore attracted a large number of advertisers willing to pay a substantial amount, and generated more than 20% of the…

Domain(s): Media
• Category(ies): Media, Sponsors - Partners, Rights Acquisitions, …
• Article # 448281
• Published on 15/07/26 at 16:00

Premier League / Sunderland AFC: launch of Black Cats Membership, a new programme from the 2026-27 season

Sunderland AFC (Premier League) has launched "Black Cats Membership", a new programme "designed to bring every supporter closer to the club, wherever in the world they follow from," the club announced on 14 July 2026. This initiative comes as Sunderland—promoted to the Premier League for the…

Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 448297
• Published on 15/07/26 at 15:00

2026 World Cup: head-to-head England - Argentina in Atlanta (Georgia, USA) on 15 July (21:00 CET)

The England national team is valued at €1.36bn for its 26-player squad according to Transfermarkt, 68% more than Argentina’s squad (€807m), a few hours before the match between the two teams at the Mercedes-Benz Stadium (68,239 capacity) in Atlanta (Georgia, USA) in the second semi-final of the…

Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, International development, …
• Article # 448212
• Published on 15/07/26 at 13:00

ACF Fiorentina: 2026-27 season ticket prices rise slightly, between €365 and €3,364

ACF Fiorentina have launched their 2026-27 season ticket campaign for the 19 Serie A Enilive home matches at the Stadio Artemio Franchi in Florence (Italy), with prices ranging from €365 to €3,364 (excluding discounts), slightly up from €350 to €3,226 in 2025-26, on 13 July 2026. The renewal…

Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 448187
• Published on 15/07/26 at 12:00