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©  DFL
DFL: a €100m loan from Adidas, which also extends its contract as official ball supplier until 2034

The DFL and equipment supplier adidas have entered into "a far-reaching future partnership to jointly strengthen the further development of German professional football," the Deutsche Fußball Liga announced on 28/04/2026. The agreement, which was unanimously approved by the German league's…

Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, Sporting Goods & Brands, …
• Article # 439583
• Published on 29/04/26 at 12:00

©  D.R.
LALIGA EA Sports: Joma to replace Macron as equipment supplier of Real Sociedad from 2026-27

Joma will become the official equipment supplier of Real Sociedad (LALIGA EA Sports) starting from the 2026-27 season, both parties announced as they presented their "major strategic partnership" on 28/04/2026. "From 01/07/2026, Real Sociedad and Joma will join forces and lay the foundations…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Rights Acquisitions, …
• Article # 439570
• Published on 29/04/26 at 11:00

©  Formula One Group
F1: Marsh (insurance broker) official partner of Formula One Group from the 2026 season

Marsh, an American company specialising in insurance brokering, risk and reinsurance, has become an official partner of Formula One Group under a multi-year agreement from the 2026 season, the body announced on 28/04/2026. As part of this agreement, Marsh will present the "Risk Perspective…

Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 439503
• Published on 29/04/26 at 10:00

©  FIGC
Italy: "Placing the FIGC under supervision would violate the principle of autonomy" (G. Gravina, FIGC)

"The possibility, as provided for by law, of placing the FIGC under supervision would not solve the problems and would constitute a blatant violation of the principle of autonomy enshrined in and protected by the statutes of the IOC, FIFA and UEFA," Gabriele Gravina, resigning president of the…

Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, International authorities, …
• Article # 439507
• Published on 29/04/26 at 09:00

©  D.R.
IOC: JPMorganChase (USA) first-ever global banking partner of the Olympic Games until 2030

The American bank JPMorganChase has become the "first-ever global banking partner of the Olympic Games" up to and including the 2030 French Alps Games, the International Olympic Committee announced on 28/04/2026. Under this agreement, JPMorganChase will cover the "asset and wealth management…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Authorities, International authorities, …
• Article # 439491
• Published on 28/04/26 at 18:35

©  Manchester United FC
2025-26 Premier League: Matchday 34 attendance (42,145 spectators on average per game)

Matchday 34 of the 2025-26 Premier League season drew an average of 42,145 spectators per game, from Tuesday 21 to Monday 27/04/2026. The average stadium fill rate was 98.5%. Manchester United FC - Brentford FC (2-1), closing game of the matchday (kick-off at 21:00 CET), was the match that…

Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 439513
• Published on 28/04/26 at 18:15

©  Paris SG
2025-26 Champions League/semi-final 1st leg: head-to-head Paris SG-FC Bayern Munich, Tuesday 28/04/2026

With a turnover of €860.6m for the 2024-25 financial year, FC Bayern Munich (Bundesliga) posted revenues (excluding transfers) slightly higher than those of Paris Saint-Germain (Ligue 1 McDonald's, €837m), as the two clubs prepare to face each other in the first leg of their 2025-26 Champions…

Domain(s): Clubs
• Category(ies): Essentials Clubs, Sporting Goods & Brands, Ticketing, …
• Article # 439471
• Published on 28/04/26 at 17:00

©  Deutscher Fussball Bund
Germany: Google (technology) expands DFB collaboration to sponsor the men’s national team from 2026

The American technology services company Google has expanded its collaboration with the Deutscher Fussball Bund to become an official sponsor of the German men's national team from 2026, the DFB announced on 28/04/2026. The American group has been an official partner of the women's national…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 439463
• Published on 28/04/26 at 16:00

©  FIFA
2026 World Cup: free fan zones and "special programming" in five New York boroughs during the competition

Zohran Mamdani, Mayor of New York City, Kathy Hochul, Governor of the State of New York, and the FIFA World Cup 2026 NYNJ Host Committee have announced a series of free fan events during the tournament on 27/04/2026. These events will offer 39 days of celebrations throughout the competition in…

Domain(s): Public Authorities & Regulations
• Category(ies): Local authorities, Authorities, Activation, …
• Article # 439438
• Published on 28/04/26 at 15:00

©  Chelsea FC
Premier League: Moët Hennessy (champagne, LVMH) official supplier of Chelsea FC from the 2025-26 season

Moët Hennessy, the wine and spirits division of the LVMH Group, has become an official supplier of Chelsea FC (Premier League) under a multi-year agreement starting from the 2025-26 season, the club announced on 28/04/2026. The partnership only covers the men's team. "Through the relationship…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 439422
• Published on 28/04/26 at 14:00

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