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©  LALIGA
LALIGA: Oshee (sports drinks) extends as regional partner across 43 territories in Europe

Oshee, a Polish sports drinks brand, has extended its partnership with LALIGA to become the body's regional partner across 43 territories in Europe, announced both parties on 08/01/2026. The brand initially became a sponsor of the Spanish league in Poland in March 2023, and activated this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 425667
• Published on 08/01/26 at 18:00
©  FIFA
FIFA: a partnership with TikTok (social network) to create content around the 2026 World Cup

FIFA has entered into a partnership with the social network TikTok, which has become its "preferred platform" for the 2026 World Cup, announced the international body on 08/01/2026. As part of this partnership, which runs until the end of 2026, TikTok will offer a "more comprehensive" coverage…
Domain(s): Sponsors & Partners, Media
• Category(ies): International authorities, Media, Sponsors - Partners, …
• Article # 425649
• Published on 08/01/26 at 17:00
©  RFEF
RFEF: a 1,000 m² fan zone dedicated to the 2026 Supercopa de España on the Jeddah Corniche (KSA)

A 1,000 m² fan zone dedicated to the 2026 Supercopa de España has been set up on the Corniche in Jeddah (KSA), where the three matches of the competition (two semi-finals and the final) will take place from 07 to 11/01/2026. This space is accessible from 16:00 (local time, 14:00 CET) to 01:00…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, Federations, …
• Article # 425631
• Published on 08/01/26 at 16:00
©  UEFA Nations League / X
Spain: football posts 12 of the top 15 best TV audience in 2025

Of the 15 most-watched television broadcasts in Spain in 2025, 12 were football programmes, according to data from the audience measurement institute Kantar. The 2024-25 Nations League final between Portugal and Spain (2-2 after extra time, 5-3 on penalties), played on Sunday 08/06/2025…
Domain(s): Media
• Category(ies): Media, Media Audiences, Spain
• Article # 425597
• Published on 08/01/26 at 15:00
©  RC Lens
RC Lens: McDonald's (fast food) extends as premium partner and shorts sponsor (2026-2029)

American fast-food chain McDonald’s has extended as a premium partner (2nd level) of RC Lens (Ligue 1 McDonald's) for an additional three seasons (2026-2029), announced the club on 07/01/2026. The group retains visibility on the shorts of the men's and women's teams (Arkema Première Ligue), on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 425564
• Published on 08/01/26 at 14:00
©  Liverpool FC
Premier League: Tommy Hilfiger (clothing) enters into its 1st football club partnership with Liverpool FC

Tommy Hilfiger, an American clothing brand, has become an official partner of Liverpool FC (Premier League) from the 2025-26 season, announced the club on 08/01/2026. As part of this agreement, the brand will provide outfits for "the men's, women's (Barclays Women's Super League) squads and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 425567
• Published on 08/01/26 at 13:00
©  FC Barcelona / X
2026 Supercopa de España: 901,000 viewers for Barça - Athletic Bilbao on Movistar

FC Barcelona (LALIGA EA Sports) - Athletic Club Bilbao (LALIGA EA Sports) (5-0), the first semi-final of the 2026 Supercopa de España, drew an average of 901,000 viewers on the pay-TV channel Movistar Plus+ (Telefonica Group) in Spain on Wednesday 07/01/2026 (kick-off at 20:00 CET), according to…
Domain(s): Media
• Category(ies): Media, Media Audiences, Spain
• Article # 425561
• Published on 08/01/26 at 12:00
©  D.R.
Juventus FC: Peter Silverstone (ex-Arsenal FC and Newcastle United FC) appointed chief business officer

Peter Silverstone (Scotland) has been appointed chief business officer at Juventus FC (Serie A Enilive), he announced on the LinkedIn platform on 07/01/2026. Peter Silverstone previously held the positions of chief commercial officer at Newcastle United FC (Premier League) from 2022 to December…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Governance, …
• Article # 425548
• Published on 08/01/26 at 11:00
©  D.R.
Paris FC: a ”sensory room” dedicated to children with cognitive disorders at Stade Jean-Bouin

Paris FC (Ligue 1 McDonald's) has opened a ”sensory room” dedicated to young supporters with cognitive and neurodiverse conditions (hypersensitivity to noise, to crowds, etc.) since the start of the 2025-26 season at Stade Jean-Bouin (20,000 seats, Paris 16th arrondissement), announced the club on…
Domain(s): Clubs
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 425497
• Published on 08/01/26 at 10:00
©  CAF
TotalEnergies AFCON 2025: a competition used as a strategic testing ground for African football

Since the opening match of the competition on 21/12/2025, the TotalEnergies AFCON 2025 Technical Study Group's (TSG) mission has been to "observe, dissect, and evaluate every match with methodical precision," said the Confederation of African Football on 07/01/2026. Headed by Jaida Zaikaria…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Game - pitch, Legal, …
• Article # 425490
• Published on 08/01/26 at 09:00