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©  Séville FC
Sevilla FC: 5.17 million views for the club's first live stream on the social network Sina Weibo

Sevilla FC (LaLiga Santander) accumulated a total of 5.17 million views during their first live stream on the social network Sina Weibo (Sina Sports Group, the Chinese equivalent of Twitter), announced the club on 19/05/2021. The live stream took place prior to the Real Madrid CF - Sevilla FC…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 218913
• Published on 28/05/21 at 12:20
©  Paris Saint-Germain
Ligue 1 Uber Eats: Paris Saint-Germain, first European club to open a store in the USA (Los Angeles)

Paris Saint-Germain (Ligue 1 Uber Eats) and Fanatics, an American manufacturer and distributor of licensed sports products, have unveiled a new store in Los Angeles (California, USA) "the first standalone European club retail location in North America," announced the French club on 26/05/2021. The…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, Merchandising - Licensing, …
• Article # 218847
• Published on 27/05/21 at 17:45
©  US Sassuolo Calcio
Serie A TIM: US Sassuolo Calcio presents "Generazione S" a CSR programme for young players

As part of the actions organised for the their centenary, US Sassuolo Calcio (Serie A TIM) have presented "Generazione S", a new CSR programme for young male and female players, announced the Italian club on 20/05/2021. "Generazione S is in fact a project that provides three distinct areas of…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 218807
• Published on 27/05/21 at 14:20
©  Empoli FC
Serie BKT: Empoli FC, promoted to the Serie A TIM, unveil a new modernised logo for 2021-22

"At the end of an extraordinary centenary season for the Azzurri, crowned by the promotion to the Serie A TIM for the 2021-22 season, Empoli FC (Serie BKT) has revised its image with a new logo that will represent and identify the club from now on," announced the club on 25/05/2021. "On a blue…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 218793
• Published on 27/05/21 at 12:20
©  Co-op Live
Manchester City FC: City Football Group joins project to build an arena at the Etihad Campus

City Football Group (CFG), majority shareholder of Manchester City FC (Premier League), is partnering with US-based entertainment company Oak View Group in investing in the "Co-op Live" project, the UK's future largest arena (23,500 capacity), currently under construction at the Etihad Campus site…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Legal, …
• Article # 218701
• Published on 27/05/21 at 11:40
©  Villarreal CF
2020-21 Europa League: Villarreal CF win the final and claim their first ever trophy

Villarreal CF (LaLiga Santander) have been crowned 2020-21 Europa League champions after beating Manchester United FC (Premier League) (1-1 after extra time, 11-10 on penalties) at the Gdańsk Stadium (Gdańsk, Poland) on Wednesday 26/05/2021. This is the Spanish club's first ever trophy, both…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 218766
• Published on 27/05/21 at 09:45
©  MUFC
2021 Europa League final: head-to-head Villarreal CF - Manchester United FC on 26/05/2021

Manchester United FC (Premier League) are ranked fourth in the 2021 ranking of the "World's Most Valuable Soccer Teams" by the US business magazine Forbes ($4.2bn/€3.5bn), a ranking from which Villarreal CF (LaLiga Santander) are absent as the two teams prepare to face each other in the final of…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 218718
• Published on 26/05/21 at 18:00
©  Manchester City FC
Premier League: Manchester City launch "Cityzens Official Membership" a new loyalty programme

Manchester City FC (Premier League) has launched "Cityzens Official Membership", a new loyalty programme for its supporters, announced the 2020-21 English champions on 20/05/2021. The loyalty programme will be divided into three offers: "Cityzens Membership" (£25/€28.80), "Cityzens Matchday…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Merchandising - Licensing, …
• Article # 218690
• Published on 26/05/21 at 17:10
©  Club Atlético de Madrid
LaLiga Santander: Club Atlético de Madrid to increase capital by a record €181.8m

"The board of directors of Club Atlético de Madrid, who met today, have agreed to call an extraordinary general shareholders' assembly to submit for approval a capital increase of €181.8m, with preferential subscription rights for existing shareholders," announced the Spanish club on…
Domain(s): Clubs
• Category(ies): Finance, Legal, Essentials Clubs
• Article # 218675
• Published on 26/05/21 at 16:40
©  International Champions Cup
Women's football: Barça and Lyon to take part in the International Champions Cup (18 to 21/08/2021)

The third edition of the Women's International Champions Cup, an international pre-season competition, will take place from 18 to 21/08/2021 at the Providence Park (25,218 capacity) in Portland (Oregon, USA), announced the American media company Relevent Sports Group (a subsidiary of the…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 218636
• Published on 26/05/21 at 15:00