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©  FC Barcelona
LaLiga: FC Barcelona first sports entity to reach one billion views of its Instagram Reels

FC Barcelona (LaLiga Santander) became the first sports entity in the world to exceed one billion views on its Instagram Reels, the video format launched by the social network in August 2020, announced the Catalan club on 20/04/2021. "This is an important step that strengthens the club's…
Domain(s): Clubs
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 215495
• Published on 23/04/21 at 09:40
©  Damien LG / OL
Super League: "We were cheated and furious at the way it happened" (J-M Aulas, O. Lyonnais)

"The story has ended well. For now, things are going well. As UEFA does not question the agreement that had been reached (on the new formula of the Champions League from 2024-25), there is no real damage. But we were cheated and furious at the way it happened," said Jean-Michel Aulas, president of…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 215444
• Published on 22/04/21 at 16:50
©  FC Schalke 04
Bundesliga: after 30 seasons in the top flight, Schalke 04 will be relegated at the end of 2020-21

After losing 1-0 to DSC Arminia Bielefeld in Matchday 30 of the Bundesliga on 20/04/2021, FC Schalke 04 are officially relegated to the 2.Bundesliga at the end of the 2020-21 season. Results after 30 rounds: 13 points from 2 wins, 7 draws, and 21 defeats. Thus, over the last four matchdays of…
Domain(s): Clubs
• Category(ies): Clubs, Marketing - Communication
• Article # 215260
• Published on 21/04/21 at 15:09
©  D.R.
Manchester United: executive vice-chairman Ed Woodward to step down at the end of 2021

Ed Woodward, executive vice-president of Manchester United FC (Premier League), will step down at the end of 2021, the English club said on 20/04/2021. He became executive vice-chairman in 2012, after having joined Manchester United in 2005. In question, undoubtedly, is his involvement in the…
Domain(s): Clubs
• Category(ies): Legal, Essentials Clubs
• Article # 215247
• Published on 21/04/21 at 13:19
©  D.R.
Super League: "The goal is to save football" (F. Pérez, Real Madrid / European Super League)

"It is not only the rich who want the Super League, we are creating it to save football because we have reached a critical moment," said Florentino Pérez, president of Real Madrid CF and chairman of "The Super League", the company responsible to theoretically organise a European Super League, on…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Finance, Authorities, …
• Article # 215189
• Published on 21/04/21 at 11:30
©  D.R.
Super League: the 12 founding clubs account for 62.5% of the 2011-2020 Champions League semi-finals

25 of the 40 places (62.5%) in the semi-finals of the last 10 Champions Leagues (2010-11 to 2019-20) were occupied by one of the 12 big clubs which have announced their desire to create a European Super League on 18/04/2020. Over this same cycle, they also represent: • 45% of the Round of 16…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 215164
• Published on 20/04/21 at 17:19
©  Manchester City FC
European Top 5: Manchester City has the highest value playing squad (€1.29bn) in 2020-21 (CIES)

Manchester City FC (Premier League) is the club with the highest valuation of the playing squad of the Top 5 leagues in 2020-21, at €1.299bn, according to the CIES Football Observatory in its weekly letter published on 19/04/2021, which presents the ranking of the 98 clubs of the five major…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Transfer Market
• Article # 215158
• Published on 20/04/21 at 16:30
©  VfL Wolfsburg
Bundesliga: VfL Wolfsburg becomes away shirt sponsor of Chattanooga FC (USA, 3rd division)

VfL Wolfsburg (Bundesliga) extended its partnership with Chattanooga FC (National Independent Soccer Association, American 3rd division) and becomes away shirt sponsor of the American club from the 2021 season, announced the German club on 15/04/2021. The city of Chattanooga (Tennessee, USA…
Domain(s): Clubs
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 214996
• Published on 19/04/21 at 14:19
©  RC Strasbourg Alsace
Exclusive Ligue 1 Uber Eats: esports, a new development axis for RC Strasbourg Alsace

"RC Strasbourg Alsace (Ligue 1 Uber Eats) is developing an ambitious marketing strategy and esports will allow us to move forward on three strategic axes: promoting the brand among the youngest, continuing to strengthen our national footprint, and diversifying our revenues by opening up to a new…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners, …
• Article # 214799
• Published on 16/04/21 at 14:20
©  OL Reign
USA: OL Reign's (NWSL) main shirt sponsorship space dedicated to the Black Future Co-op Fund

OL Reign (NWSL), the US women's football franchise majority-owned by Olympique Lyonnais (Ligue 1 Uber Eats/D1 Arkema), has unveiled two new shirts for the 2021 season featuring the Black Future Co-op Fund logo - "Washington's first all Black-led philanthropy created to ignite Black generational…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Sponsors - Partners
• Article # 214823
• Published on 16/04/21 at 12:20