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Bundesliga: 50,000 members of FC Bayern Munich's "Kids Club"

FC Bayern Munich's (Bundesliga) Kids Club, a programme aimed at children aged 0-13, has reached 50,000 members, announced the club on 11/11/2023. This figure makes it the German club with the most official young supporters. "The Kids Club offers children a varied programme that focuses not…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Stadiums
• Article # 307323
• Published on 24/11/23 at 10:00

SFS23: "There are still 11 players on the pitch, but everything else different" (J. Tebas, LALIGA)

"There are still 11 players on the football pitch, but otherwise everything is different and it's hard to imagine what will happen in five years' time," said Javier Tebas, president of LALIGA, at the Stadio Olimpico in Rome (ITA) on 21/11/2023. The Spaniard spoke at the Social Football Summit…

Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Stadiums, Sponsors - Partners, …
• Article # 307305
• Published on 24/11/23 at 08:40

Ligue 1 Uber Eats: JD Sports (sporting goods) sleeve sponsor of OGC Nice from 2023-24

JD Sports, a British sporting goods retailer, has become an official partner and sleeve sponsor of OGC Nice (Ligue 1 Uber Eats) for several seasons from the 2023-24 season, announced the club on 23/11/2023. The JD Sports logo will appear on the sleeves of the men's, women's (second division…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 307268
• Published on 23/11/23 at 15:20

SFS23: "We are missing a link between general admission and VIP seats" (P. Monguzzi, Juventus FC)

"What we are truly missing is a link between general admission and VIP seats. We need to create premium, yet affordable and accessible products. In Italy, the average price of the top hospitality clubs, without having five-star venues, is completely in line with the Premier League for example. In…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 307050
• Published on 23/11/23 at 14:35

Social Football Summit: "The arrival of RedBird has enabled strong growth" (G. Furlani, AC Milan)

"The arrival of RedBird Capital (which became the owner of AC Milan in August 2022) enabled us to move into a strong growth sequence, and to achieve the first net profit for a financial year in over 10 years in 2022-23. But it is also the work done upstream by Elliott Management (which acquired…

Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Stadiums, Authorities, …
• Article # 307205
• Published on 23/11/23 at 11:30

Chelsea FC: 30 tickets per match reserved for local fans who have never been to Stamford Bridge

Chelsea FC (Premier League), through its Foundation, has launched the "My First Game" initiative, which consists of reserving 30 seats at each match at Stamford Bridge (40,343 capacity, London, ENG) for local fans who have never seen a match there, on 22/11/2023. 500 tickets for men's and…

Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Stadiums
• Article # 307207
• Published on 23/11/23 at 10:00

SFS23: "UEFA didn't look at the Super League proposal, they decided to go to war" (B. Reichart, A22)

"The original Super League project was a proposal designed to be presented to the world of football but also to UEFA for it to consider integrating it in into the current system. But instead of that UEFA didn't even look at the proposal, they decided to, as they put it, 'go to war', so that in a…

Domain(s): Clubs, Public Authorities & Regulations, Media
• Category(ies): Ticketing, Media Audiences, Marketing - Communication, …
• Article # 307047
• Published on 23/11/23 at 09:00

SFS23: "In the USA, the experience starts two hours before the match" (N. Zini, Inter Miami CF)

"In the USA, an hour before the gates open, a fan zone is activated. There are games, giveaways, activities, food and drinks. Clubs manage to maximise the experience and their revenues thanks to it. The experience starts two hours before the game, during the game and after. European clubs should…

Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Stadiums, Authorities, …
• Article # 307121
• Published on 22/11/23 at 16:55

CIES: Athletic Club Bilbao, European Top 5 where club-trained players play the most in 2023-24

As was the case in 2022-23, Athletic Club Bilbao (LALIGA EA Sports) is the club with the highest percentage of minutes played by players trained there since the start of the 2023-24 season in the European Top 5 leagues (Germany, England, Spain, France and Italy), according to the CIES Football…

Domain(s): Clubs
• Category(ies): Authorities, Game - pitch, Transfer Market
• Article # 307040
• Published on 22/11/23 at 11:30

SFS23: "World Cup was a big factor for improving the fan experience" (P. Meyer, Eintracht Frankfurt)

"In Germany, because of the 2006 World Cup, there was a huge step made in terms of improvement of the stadium infrastructure. Before most of our stadiums were stadiums with a running track built for athletics and football was one of the events that happened there, but because of the 2006 World Cup…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 306941
• Published on 22/11/23 at 08:40