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©  Baptiste Huriez

FC Nantes: "NFTs connect the digital and physical dimensions" (Baptiste Huriez)

"FC Nantes (Ligue 1 Uber Eats) launched its first NFT through a unique collection centered around its away shirt in early August. Via the Golden Goals platform, the first 100% French digital art gallery dedicated to football art based on blockchain technology, the club wanted to create a unique…
Domain(s): Clubs
• Category(ies): Social Responsibility, Marketing - Communication, Sponsors - Partners, …
• Article # 228109
• Published on
©  Paris SG

Paris Saint-Germain: 600 parking spaces for bicycles available at the Parc des Princes

Paris Saint-Germain (Ligue 1 Uber Eats), in partnership with Lyon-based startup Wheelskeep, is providing 600 parking spaces for bicycles at the Parc des Princes (Paris, FRA) in order to "encourage soft mobility (cycling, walking, roller-skating, etc.) and sports practice," announced the club on…
Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Stadiums
• Article # 228176
• Published on
©  D.R.

Premier League: Leeds United, first football club to sell official merchandise on TikTok (press)

Leeds United FC (Premier League) has entered into a merchandising agreement with TikTok (Douyin in Asia) to become "the world's first football club" to sell merchandise directly on the Chinese social media platform, announced the club on 10/09/2021. As a TikTok "shopping partner", Leeds United…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners, …
• Article # 228099
• Published on
©  Juventus FC

Serie A TIM: Juventus FC opens its first official pop-up store in Asia in Hong Kong

Juventus FC (Serie A TIM) has launched its first official pop-up store in Asia in Hong Kong, announced the club on 09/09/2021. Located in Times Square, "Hong Kong's most prestigious landmark building and one of the top 10 most popular touristic spots", this ephemeral space is open from 06/09 to…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 228126
• Published on
©  Wilmotte & Associés / PSG

PSG Training Center: delivery of spaces dedicated to the professional team scheduled for summer 2023

The delivery of the spaces dedicated to the Paris Saint-Germain professional team (Ligue 1 Uber Eats) within the PSG Training Center, the club's new training centre, on which work is currently underway in Poissy (Yvelines, FRA), is scheduled to take place "in 22 months", i.e. in the summer of…
Domain(s): Clubs
• Category(ies): Stadiums, Sponsors - Partners, Finance, …
• Article # 227997
• Published on
©  AS Roma

AS Roma: special shirt in support of Afghan people to be worn for match versus Sassuolo (12/09/2021)

AS Roma (Serie A TIM) players will wear a shirt featuring the crest of the United Nations High Commissioner for Refugees (UNHCR) in support of the people of Afghanistan "currently in the midst of another severe humanitarian crisis" during the match versus US Sassuolo Calcio (Matchday 3 of the…
Domain(s): Clubs
• Category(ies): Authorities, Game - pitch
• Article # 228022
• Published on
©  FC Nantes

FC Nantes: Loire-Atlantique (FRA) healthcare staff invited to match vs Stade Brestois on 22/09/2021

FC Nantes (Ligue 1 Uber Eats), through its Foundation, is inviting "all the healthcare staff from the Loire-Atlantique department" to attend the match versus Stade Brestois 29 (Matchday 7 of the Ligue 1 Uber Eats) at the Stade de la Beaujoire (Nantes, FRA) on Wednesday 22/09/2021 (kick-off at…
Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Stadiums
• Article # 227950
• Published on
©  Real Betis Balompié

LaLiga Santander: Real Betis opens its first academy in Algeria, the club's eighth outside Spain

Real Betis Balompié (LaLiga Santander) has opened an academy in Dely Ibrahim (west of Algiers, ALG), its first in Algeria, announced the club on 03/09/2021. Betis are already present on the African continent in Zimbabwe, where the club opened an academy in October 2020, and in Tanzania, where it…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 227768
• Published on
©  Real Madrid CF

LaLiga Santander: Realmadrid.com, the world's most visited football club website in 2020-21

With an average of 1.5 million unique visitors per month during the 2020-21 season, Realmadrid.com, the website of Real Madrid CF (LaLiga Santander), is the most visited football club website for the fifth consecutive year, according to a study by Comscore, an American company specialised in…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Networks
• Article # 227752
• Published on
©  D.R.

TikTok: number of followers of the 81 European Top 5 clubs with an official account (September 2021)

With 19.3 million followers, Paris Saint-Germain (Ligue 1 Uber Eats) remain the most popular European club on the Chinese social network TikTok, ahead of FC Barcelona (LaLiga Santander, 11.1 million followers) and Tottenham Hotspur FC (Premier League, 7.6 million), according to data recorded by…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Social Networks, …
• Article # 227736
• Published on