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©  D.R.

Social media: Messi's arrival at PSG had more impact than Ronaldo to Manchester United (KPMG)

Since the transfer of Lionel Messi (10/08/2021), Paris Saint-Germain (Ligue 1 Uber Eats) have gained 23 million additional cumulative followers on the main social networks (Facebook, Instagram, YouTube, Twitter, TikTok and Weibo), versus 9 million for Manchester United FC (Premier League) since…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Transfer Market, Digital, …
• Article # 228416
• Published on
©  Julien Guichard

AS Saint-Étienne: Philippe Lyonnet, head of communications and media, leaves the club

"Philippe Lyonnet is stepping down as head of communications and media at AS Saint-Étienne (Ligue 1 Uber Eats)," announced the club on 15/09/2021. "The club salutes the important work he has accomplished in the development of numerous projects as well as in the structuring of the communication…
Domain(s): Clubs
• Category(ies): Legal, Marketing - Communication, Social Networks
• Article # 228438
• Published on
©  SL Benfica

SL Benfica: a turnover of €94m (-32.8%) and a net loss of €17.4m in 2020-21

SL Benfica (Liga Portugal Bwin) posted a turnover of €94m (excluding player transfers) in the 2020-21 financial year (from 01/07/2020 to 30/06/2021), down 32.8% compared to the 2019-20 financial year (€140m), according to the Lisbon (POR) club on 08/09/2021. This decline in revenue was due both…
Domain(s): Clubs
• Category(ies): Finance, Legal, Marketing - Communication, …
• Article # 228415
• Published on
©  Liverpool FC

Champions League: head-to-head Liverpool FC - AC Milan (Group B), Wednesday 15/09/2021

With a brand value of €973m, Liverpool FC (Premier League) are ranked sixth in the "Football 50 2021" ranking published in May 2021 by the American company Brand Finance, a consultancy firm specialised in strategy and brand valuation, versus 29th place for AC Milan (Serie A TIM), as the two clubs…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 228378
• Published on
©  FC Barcelona

FC Barcelona: partnership with iQiyi Sports for a digital membership programme for Chinese fans

FC Barcelona (LaLiga Santander) has joined forces with the Chinese media platform iQiyi Sports to create the "iBarça" digital membership programme, which "will give fans access to all LaLiga games in the 2021-22 season, exclusive content with Mandarin subtitles, and a welcome gift of FC Barcelona…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Media
• Article # 228377
• Published on
©  AC Milan

AC Milan: Foundation to donate €50,000 to a social project selected by supporters

AC Milan (Serie A TIM), in partnership with its equipment supplier Puma, has launched "From Milan To The World", a competition allowing fans to vote for a social project promoting "sport as a tool for change, education and inclusion", which its Foundation will support with a donation of €50,000…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication, …
• Article # 228314
• Published on
©  FCB

Twitter: Top 100 European football clubs with the most followers (September 2021)

With nearly 70 million followers, FC Barcelona (LaLiga Santander) is the most popular European club on Twitter, according to data collected by News Tank Football, which offers a Top 100 of the most popular European clubs on this social network as of 01/09/2021. To establish this Top 100, News…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Networks, Essentials Clubs
• Article # 228244
• Published on
©  FCB

Champions League: head-to-head FC Barcelona - FC Bayern Munich, Tuesday 14/09/2021

With a brand value of €1.266bn, FC Barcelona (LaLiga Santander) are ranked second in the "Football 50 2021" ranking published in May 2021 by the American company Brand Finance, a consultancy firm specialised in strategy and brand valuation, while FC Bayern Munich (Bundesliga), valued at €1.068bn…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 228268
• Published on
©  FC Inter Milan

FC Inter Milan: a third shirt (Nike) for the Champions League that promotes inclusion and equality

FC Inter Milan (Serie A TIM) and its equipment supplier Nike have unveiled the club's third shirt for the 2021-22 season, on 14/09/2021. Made from at least 95% recycled plastic bottles, the shirt is "inspired by the values of inclusion and equality, which have been part of the Inter identity since…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 228269
• Published on
©  Club Atlético de Madrid

LaLiga Santander: Club Atlético de Madrid renews partnership with Save the Children (NGO)

Club Atlético de Madrid (LaLiga Santander), through its Foundation, has renewed its partnership with the NGO Save the Children, which defends children's rights around the world, and will continue to display its logo on the back of the club's shirts in European competitions for the 2021-22 season…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 228245
• Published on