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©  OL

Olympique Lyonnais: club awarded the Fair Play For Planet label for its eco-responsible commitment

"Following a two-month audit, Olympique Lyonnais (Ligue 1 Uber Eats) has just been awarded the Fair Play For Planet FPFP** certified as "Engagé" (committed). This distinction rewards the eco-responsible commitment carried by the institution for several years," announced the French club on…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication
• Article # 217835
• Published on
©  Christopher Lee/Getty Images

2021 NFL: two regular season games to be held at Tottenham Hotspur Stadium on 10 and 17/10/2021

Following a partnership between Tottenham Hotspur FC (Premier League) and the NFL, two 2021 NFL regular season games will be scheduled at Tottenham Hotspur Stadium (62,062 capacity), announced the American football league on 12/05/2021. The Atlanta Falcons - New York Jets and Jacksonville Jaguars…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 217955
• Published on
©  Parma Calcio 1913

Parma Calcio 1913: sale of "Black Lives Matter" shirts for the benefit of charitable organisations

On the occasion of their match versus US Sassuolo Calcio (1-3, Matchday 37 of the Serie A TIM, Sunday 16/05/2021), Parma Calcio 1913 players wore special shirts dedicated to the Black Lives Matter movement and the fight against discrimination, which were put on sale on 14/05/2021. "All proceeds…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Social Responsibility
• Article # 217954
• Published on
©  AS Roma

AS Roma: 46,036 tickets sold for the derby, a record for a virtual ticketing campaign

"With 46,036 tickets sold, 'Inside the derby' became the most successful virtual ticketing campaign among the five major European leagues," announced AS Roma (Serie A TIM) on 17/05/2021. The club had put on sale virtual tickets for the match versus SS Lazio (2-0 victory for Roma, Matchday 37 of…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Marketing - Communication, …
• Article # 217920
• Published on
©  FC Bayern Munich

Bundesliga: FC Bayern Munich reaffirms its commitment against homophobia and discrimination

"FC Bayern Munich (Bundesliga) is once again making it clear on International Day against Homophobia that the club stands for tolerant coexistence and that there is no place in its world view for exclusion, discrimination, hatred and violence of any kind," said the club on 17/05/2021. "FC…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Stadiums
• Article # 217891
• Published on
©  FC Barcelone

LaLiga Santander: FC Barcelona inaugurates the Barça Cafe, a new restaurant at the Camp Nou

FC Barcelona (LaLiga Santander) have inaugurated the Barça Cafe, "a welcoming sports bar with a blaugrana theme with a gastronomic offering that is based on distinctive elements of Catalan cuisine" in the presence of the club's president Joan Laporta, on 15/05/2021. Located in the grounds of the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 217888
• Published on
©  Brand Finance

Brand Finance: Real Madrid, Barça and Manchester United, the most valuable club brands in 2021

Real Madrid CF (LaLiga Santander), with a brand valuation of €1.276bn (-10.1% compared to the previous year), top the list of "the most valuable and strongest football club brands" compiled by the American company Brand Finance, a strategy and brand valuation consultancy, in its annual report…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners, Finance, …
• Article # 217794
• Published on
©  Manchester City FC

Premier League: Manchester City to open football school in Cairo (Egypt) the club's first in Africa

"Manchester City FC (Premier League) and real estate company IMKAN Misr have teamed up to launch the first Manchester City Football School in Egypt," announced the club on 13/05/2021. This is Manchester City's first football school on the African continent. "The school, based within the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 217765
• Published on
©  AFC Ajax

Eredivisie: AFC Ajax melt their 2020-21 champions trophy into 42,000 stars for season ticket holders

Crowned champions of the Netherlands for the 35th time in their history after beating FC Emmen (4-0, 02/05/2021, Matchday 31 of the Eredivisie), AFC Ajax have melted down their 2020-21 championship trophy to create 42,000 stars, so that "each season ticket holder will receive their share of the…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication
• Article # 217675
• Published on
©  Borussia Dortmund

European Top 5: European Cup qualification, promotions and relegations as of 16/05/2021

Only one matchday remains to be played in the Bundesliga, LaLiga Santander, Serie A TIM and Ligue 1 Uber Eats, and only two in the Premier League, as part of the 2020-21 season. The European Top 5 leagues have thus entered their final stretch and while some outcomes have already been decided…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Transfer Market, Authorities, …
• Article # 217711
• Published on