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©  UEFA
Euro 2016: 206.7 million viewers in Italy for the 26 games broadcast on Rai channels

The Italian public television group Rai drew 206,727,000 cumulative viewers for its broadcast of 26 of the 51 games of Euro 2016, for an average of 7.95 million viewers per game. The highest mark, in Italy, for a Euro 2016 game was for the quarter-final between Germany - Italy (1-1, Germany…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 73375
• Published on 15/07/16 at 12:29
©  UEFA
Euro 2016: 127.9 million viewers in Spain for the 23 games broadcast by Telecinco

The private, free-TV Telecinco drew 127.891 million cumulative viewers for the broadcasts, in Spain, of 23 of the 51 games of Euro 2016. The average for the channel of Mediaset España group is therefore 5.56 million viewers per game. The highest audience in Spain for a Euro 2016 game was the group…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 73363
• Published on 15/07/16 at 11:50
©  D.R.
Euro 2016: 155.04 million viewers in France watched the competition on TF1, 103.77 million on M6

The French private, free-TV group TF1, which broadcast 22 games of Euro 2016, including one on its TMC channel, drew 155.041 million cumulative viewers, or an average of 7.047 million viewers per game. TF1 broadcast the opening ceremony, followed by the first match of the tournament, France …
Domain(s): Media
• Category(ies): Media Audiences, Authorities, Marketing - Communication
• Article # 73366
• Published on 15/07/16 at 11:24
©  D.R.
Euro 2016: 1.2% audience share for free-TV channel L’Équipe 21 (+50% compared to the 2014 World Cup)

The free-TV channel L’Équipe 21 recorded, during Euro 2016, an average audience share of 1.2%, announced the L’Équipe group on 12/07/2016. This represents an increase of 50% compared to the 2014 World Cup. L’Équipe 21 recorded its best ever week with a 1.4% average audience share between 13 and…
Domain(s): Media
• Category(ies): Agencies, Digital, Media Audiences
• Article # 73317
• Published on 15/07/16 at 09:45
©  n/a
Euro 2016: Portugal - France final draws 5.9 million total viewers in the USA on pay-TV ESPN

The final of Euro 2016, Portugal - France (1-0 a.e.t.) at the Stade de France (Saint-Denis), drew a combined average of 5.9 millions viewers in the USA on the English and Spanish language channels of the American sports pay-TV group ESPN, on Sunday, 10/07/2016 (kick-off at 21:00 CET, 15:00 US East…
Domain(s): Media
• Category(ies): Agencies, Digital, Media Audiences
• Article # 73297
• Published on 13/07/16 at 16:49
©  n/a
WFF 2016: "FIFA Club World Cup partnership allows us to reach new audiences" (Wang Dong, Ali Sports)

"Aggressively being involved in the global sports market is very important to increase our global exposure. Partnering with the FIFA Club World Cup (see below) allows Alibaba to reach new audiences, but also become much more integrated with the events themselves. This is an effective way to raise…
Domain(s): Media
• Category(ies): Agencies, Digital, Rights Acquisitions, …
• Article # 73177
• Published on 13/07/16 at 14:57
©  UFC
WME-IMG acquires the Ultimate Fighting Championship (UFC) for $4bn (€3.6bn)

WME-IMG, a US entertainment management, marketing, and media agency, acquired the Ultimate Fighting Championship (UFC), on 11/07/2016. The terms of the transaction have not been disclosed. The amount of the agreement could be for $4bn (€3.62bn), according to the New York Times, on 11/07/2016…
Domain(s): Media, Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication
• Article # 73216
• Published on 12/07/16 at 17:49
©  beIN Sports
Euro 2016: Portugal-France final draws 1.46 million beIN Sports subscribers in France

The final of Euro 2016, Portugal - France (1-0, after extra time) at the Stade de France (Saint-Denis), drew an average of 1.465 million subscribers - with a peak audience of 1.563 million - on the pay-TV channels of the beIN Sports group in France, on Sunday, 10/07/2016 (kick-off at 21:00 CET)…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities, …
• Article # 73207
• Published on 12/07/16 at 16:55
©  UEFA
Euro 2016: Portugal - France final draws 12.1 million viewers in UK on BBC One and ITV

The final of Euro 2016, Portugal - France (1-0 a.e.t.) at the Stade de France (Saint-Denis), drew an average of 10.2 million viewers in the UK on the public channel BBC One, on Sunday, 10/07/2016 (kick-off at 21:00 CET). This figure represented an audience share of 46%, and a peak audience of 13.3…
Domain(s): Media
• Category(ies): Media Audiences, Authorities, Marketing - Communication
• Article # 73170
• Published on 12/07/16 at 13:09
WFF 2016: "Le Sports is not a competitor of (public broadcaster) CCTV Sports" (Ma Guoli, Le Sports)

"Le Sports is not a competitor of (the Chinese public broadcaster) CCTV Sports (officially known as the CCTV-5 channel)," stated Ma Guoli (pictured), the vice-chairman of Le Sports, the sports branch of the Chinese technology and digital content company LeEco, on 08/07/2016, the second day of the…
Domain(s): Media
• Category(ies): Agencies, Digital, Media Audiences
• Article # 73132
• Published on 12/07/16 at 11:42