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Italy: platform DAZN to increase price from €9.99 to €29.99 per month on 01/07/2021

DAZN will increase its price in Italy from €9.99 per month to €29.99 from 01/07/2021, announced the OTT platform on 01/06/2021. DAZN will also offer a €19.99 per month deal for 14 months for new customers who subscribe between 01 and 28/07/2021. Existing subscribers will pay €19.99 per month…
Domain(s): Media
• Category(ies): Marketing - Communication, Media
• Article # 219572
• Published on 03/06/21 at 15:30
©  Twitter
France - Wales (friendly): 6.94 million viewers in France on TF1 (audience share 30.2%)

France - Wales (3-0), the French national team's first preparatory match for Euro 2020, played behind closed doors at the Allianz Riviera in Nice (FRA), drew an average of 6.94 million viewers on the French free and private TV channel TF1 on Wednesday 02/06/2021 (kick-off at 21.05 CET), according…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 219522
• Published on 03/06/21 at 13:20
©  DFB
DFB: Kay Dammholz (ex-Bundesliga International and DAZN) appointed head of media rights

Kay Dammholz has been appointed head of media rights at the German Football Association (DFB), effective 01/06/2021. Dammholz "will be responsible for the domestic and international marketing of media rights, production and product management, plus the DFB's own digital platforms," said the body…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Authorities, Media
• Article # 219463
• Published on 03/06/21 at 10:20
©  TF1
TF1: a banner with fan messages to be displayed during France - Wales in Nice (FRA) on 02/06/2021

"With ten days to go until Euro 2020, the TF1 group has invited its viewers to declare their love for the French team they love so much by sending them their messages via the hashtag #LaBanderoleDesSupporters," announced the French free-TV group on 28/05/2021. The messages will be printed on a…
Domain(s): Media
• Category(ies): Marketing - Communication, Media, Social Networks
• Article # 219415
• Published on 02/06/21 at 15:10
©  Panoramic
Exclusive beIN Sports France: "Our premium and proportionate strategy is bearing fruit" (L. De Camas, MD)

"This season has been very positive as we are now reaping the benefits of the new strategy implemented last year by our group CEO, Yousef Al-Obaidly. This strategy is based on a premium but proportionate approach, but is also based on an exclusive distribution agreement with Canal+ (for the…
Domain(s): Media
• Category(ies): Marketing - Communication, Authorities, Legal, …
• Article # 219376
• Published on 02/06/21 at 12:30
©  Canal+
Ligue 1 TV rights: "Transition to 18 clubs would be an important step" (Maxime Saada, Canal+)

"I have always said that I defend the idea of an 18-club model (for Ligue 1) and this has not changed. We should even be more ambitious, the Top 14 is the perfect example, but this transition to 18 would already be an important step," said Maxime Saada, president of the board of directors at…
Domain(s): Media
• Category(ies): Marketing - Communication, Authorities, Media, …
• Article # 219262
• Published on 01/06/21 at 15:00
©  Amazon
Amazon: "The Super League was far too exclusive" (Alex Green)

"We weren't interested (in the European Super League). From next season onwards, we will offer a Champions League fixture in Italy and Germany. We want all the big teams to participate in this competition, which we will broadcast. Never say never (in the event of a future Super League). But it…
Domain(s): Media
• Category(ies): Marketing - Communication, Media
• Article # 219156
• Published on 01/06/21 at 14:20
©  Bundesliga Collection via Getty Images 2020 DFL
Bundesliga: an average of 507,000 subscribers on Sky in 2020-21, best audience over 2017-2021 cycle

263 of the 266 matches of the 2020-21 Bundesliga season (played behind closed doors due to the Covid-19 pandemic) broadcast by the pay-TV operator Sky Deutschland posted a cumulative audience of over 133 million viewers, or more than 507,000 subscribers on average per match (+5% vs 2019-20). These…
Domain(s): Media
• Category(ies): Media Audiences, Media, Essentials Media
• Article # 219199
• Published on 01/06/21 at 10:20