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©  L'equipe
Sorare (NFTs): L'Équipe to develop content to aid the development of the "Fantasy Football" game

L'Équipe, a French sports media group, and Sorare, a French startup that provides NFTs featuring football players, announced the signing of a partnership on 12/10/2021. "Since 2018, Sorare has been offering a 'Fantasy Football' game based on NFTs. In order to create a competitive team and…
Domain(s): Sponsors & Partners, Media
• Category(ies): Digital, Marketing - Communication, Media, …
• Article # 231067
• Published on 13/10/21 at 11:00
©  ESPN
NHL: ESPN to offer aerial and on-ice cameras for the 2021-22 season, which begins on 12/10/2021

"State-of-the-art aerial cameras, on-ice cameras, player and goal mics will allow fans to watch hockey in exciting ways," announced the American TV bouquet ESPN, on 11/10/2021, regarding the broadcasting of the 2021-2022 National Hockey League (NHL) season which begins on 12/10/2021. The…
Domain(s): Media
• Category(ies): Digital, Media
• Article # 231038
• Published on 12/10/21 at 17:00
©  Charlotte FC
MLS: Charlotte FC (expansion franchise) to recruit a player via a reality TV show

Charlotte FC, an expansion franchise that will join Major League Soccer starting in the 2022 season (see below), will recruit a player for its inaugural team through a reality TV show produced by Major League Soccer and US production company Metro-Goldwyn-Mayer Television (MGM), announced the club…
Domain(s): Clubs, Media
• Category(ies): Clubs, Game - pitch, Marketing - Communication, …
• Article # 231021
• Published on 12/10/21 at 15:30
©  Deltatre
Exclusive "A greater desire from rights owners to own the fan relationship directly" (J. Bradwell, Deltatre)

"What we've seen a lot this year is a greater desire from rights owners to own a relationship with the fan directly, and part of it I think has been accelerated because of the pandemic but this trend was happening anyway," said Jason Bradwell, senior director group marketing and communications at…
Domain(s): Media
• Category(ies): Marketing - Communication, Sponsors - Partners, Agencies, …
• Article # 230950
• Published on 12/10/21 at 14:50
©  DFB
Qatar 2022 qualifiers: 7.16 million viewers for North Macedonia - Germany on RTL

Northern Macedonia - Germany (0-4), the German national team's eighth 2022 World Cup qualifier, drew an average of 7.16 million viewers on the free and private TV channel RTL on Monday 11/10/2021 (kick-off 20:45 CET), according to data from the audience measurement institute AGF. This figure…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 230992
• Published on 12/10/21 at 12:20
©  Twitter
Middle East: beIN Sports to be authorised to broadcast in Saudi Arabia once again

The Qatari pay-TV group beIN Sports will be authorised to broadcast once again in Saudi Arabia after a ban of over four years, according to multiple sources on 06/10/2021. Saudi Arabia had reopened its airspace and land and sea borders with Qatar on 04/01/2021. Saudi Arabia, Egypt, the United Arab…
Domain(s): Media
• Category(ies): Authorities, Legal, Media, …
• Article # 230889
• Published on 11/10/21 at 16:20
©  UEFA
Exclusive European Cups: "Commercial revenues of €3.6bn/season (+12.5%) over 2021-2024'' (G-L. Epstein, UEFA)

"Commercial revenues (media and sponsorship) for the European Cups (Champions League, Europa League and Europa Conference League) are around €3.6bn per season over the 2021-2024 cycle. Over the 2018-2021 period we were at around €3.2bn, so this represents an increase of 12.5%. Champions League…
Domain(s): Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Rights Acquisitions, …
• Article # 230831
• Published on 11/10/21 at 15:40
©  FIGC
Nations League: over 5 million viewers in Italy for the final and the match for third place

Italy - Belgium (2-1), the 2020-21 Nations League match for third place, played at the Allianz Stadium in Turin (ITA), drew an average of 5.497 million viewers in Italy on the Italian public TV channel Rai 1, on Sunday 10/10/2021 (kick-off at 15:00 CET), according to data from the audience…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 230832
• Published on 11/10/21 at 12:30
©  FFF
Nations League Final: Spain - France draws 8.1 million viewers in France and 6.4 million in Spain

Spain - France (1-2), final of the 2020-21 Nations League played in Milan (ITA), drew an average of 8.1 million viewers in France, with a peak audience of 10 million, on the free and private TV channel M6, on Sunday 10/10/2021 (kick-off at 20:45 CET), according to data from the French audience…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 230807
• Published on 11/10/21 at 11:00
©  Sportel
Sportel: "Digital transformation accelerating, but not at the same pace for all" (R.Rossi, Deltatre)

"There has been a very strong acceleration in the digital transformation of the sports industry. It is not happening at the same pace for everyone. It depends on how the rights holders manage to find a mixed distribution model. The major rights holders can find the right mix at their own pace but…
Domain(s): Media
• Category(ies): Marketing - Communication, Digital, Media, …
• Article # 230746
• Published on 11/10/21 at 09:45