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Exclusive Qatar 2022: "Our goal is to help brands reach their audience" (I. El Bouayadi, Twitter France)

"The 2022 World Cup is an unmissable event on Twitter, which is a platform that buzzes with every sporting event. Our role is to support brands so that they can express themselves as they wish and in the right conditions. We offer them three formats: sponsored video, a pre-roll before a…

Domain(s): Media
• Category(ies): Marketing - Communication, Sponsors - Partners, Digital, …
• Article # 271949
• Published on 25/11/22 at 15:30

Qatar 2022: Brazil - Serbia watched by 6.6 million viewers in Italy on Rai 1 (audience share: 30%)

Brazil - Serbia (2-0), on Matchday 1 of the 2022 World Cup in Group G, drew an average of 6.602 million viewers in Italy on the public TV channel Rai 1, on Thursday 24/11/2022 (kick-off at 20:00 CET), according to data from the audience measurement institute Auditel. This figure represented an…

Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 271927
• Published on 25/11/22 at 14:00

Qatar 2022: more than 300,000 subscribers to the OTT platform Gol Mundial (Mediapro) in Spain

The OTT platform Gol Mundial, launched by Mediapro to broadcast all the matches of the 2022 World Cup in Spain, has registered more than 300,000 subscribers since the beginning of the competition, according to the Spanish audiovisual group on 23/11/2022. Mediapro is marketing the platform for…

Domain(s): Media
• Category(ies): Digital, Media
• Article # 271919
• Published on 25/11/22 at 11:40

NFL: a record audience & a sold-out stadium in Munich for the league's first ever game in Germany

The first-ever National Football League regular season game played in Germany, between the Tampa Bay Buccaneers and the Seattle Seahawk (21-16) on 13/11/2022 at the Allianz Arena in Munich, was sold out with 69,811 spectators, announced the North American League on 17/11/2022. The game…

Domain(s): Media
• Category(ies): Media Audiences, Ticketing, Authorities, …
• Article # 271847
• Published on 24/11/22 at 17:45

Qatar 2022: "All lights are green" for TF1 in France, while audiences plummet in Germany & Spain

"There are no complaints, all the lights are green," said François Pellissier, executive vice-president business and sports at TF1 group, regarding the audience figures for the 2022 World Cup matches broadcast on TF1 (despite an audience share of less than 50% for France's first match, whereas it…

Domain(s): Media
• Category(ies): Media Audiences, Marketing - Communication, Authorities, …
• Article # 271815
• Published on 24/11/22 at 17:20

Qatar 2022: 9.23 million viewers for Germany - Japan on ARD (audience share: 59.7%)

Germany - Japan (1-2), on Matchday 1 in Group E of the 2022 World Cup, drew an average of 9.23 million viewers in Germany on the public TV channel Das Erste (ARD), on Wednesday 23/11/2022 (kick-off at 14:00 CET), according to data from the audience measurement institute AGF. This figure…

Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 271757
• Published on 24/11/22 at 14:40

Formula 1: an average of 1.21 million viewers in the United States (ABC/ESPN) in 2022 (+28%)

ESPN (The Walt Disney Company) posted an average audience of 1.21 million viewers for the Formula One Grand Prix races broadcast on its pay-TV channels ESPN and ESPN 2 and its free-to-air channel ABC during the 2022 season in the United States, an increase of 28% over the 2021 season (949,000…

Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 271706
• Published on 24/11/22 at 11:00

Qatar 2022: 7.23 million viewers for the opening match Qatar - Ecuador in the USA (+128%)

Qatar - Ecuador (0-2), the opening match of the 2022 World Cup (Group A), drew an average of 7.23 million viewers on the pay-TV channels of Fox Sports (English language) and Telemundo (Spanish language, owned by US broadcast group NBCUniversal) in the United States on Sunday, 20/11/2022 (kick-off…

Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 271611
• Published on 23/11/22 at 16:20

Qatar 2022: 12.53 million viewers for France - Australia on TF1 (audience share: 48.1%)

France - Australia (4-1), the second match on Matchday 1 in Group D of the 2022 World Cup, drew an average of 12.53 million viewers in France on the private free-TV channel TF1, on Tuesday 22/11/2022 (kick-off at 20:00 CET), according to data from the audience measurement institute…

Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 271595
• Published on 23/11/22 at 14:00

Qatar 2022: "We must use the World Cup as a lever for change" (Kévin Veyssière, FC Geopolitics)

"There were already problems before the World Cup. The effect has perhaps doubled with Qatar, because it is not a football country. The question is how we can support countries that do not have the sports infrastructure to host this type of event. The situation of migrant workers is much worse in…

Domain(s): Media
• Category(ies): Social Responsibility, Authorities, Legal, …
• Article # 271566
• Published on 23/11/22 at 11:00