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2026 World Cup / M6: "Cooling breaks generated over 20 % of match advertising revenue" (D. Larramendy)

"The cooling breaks are part of the event’s commercial success because they are different and integrated into an advertising break that is shorter than the halftime break. They therefore attracted a large number of advertisers willing to pay a substantial amount, and generated more than 20% of the…
Domain(s): Media
• Category(ies): Media, Sponsors - Partners, Rights Acquisitions, …
• Article # 448281
• Published on 15/07/26 at 16:00
©  FIFA World Cup / X
2026 World Cup: 20.24 million viewers for France - Spain on M6 in France, 13.5 million on RTVE in Spain

France - Spain (0-2), the first semi-final of the 2026 World Cup, drew an average of 20.24 million viewers on the private free-TV channel M6 in France, on Tuesday 14 July 2026 (kick-off at 21:00 CET), according to data from the audience measurement institute Médiamétrie. This figure represented…
Domain(s): Media
• Category(ies): Essentials Media, Federations, Media, …
• Article # 448242
• Published on 15/07/26 at 11:15
©  Wimbledon / X
Wimbledon 2026: 4.2 million viewers for the men's final won by Jannik Sinner on Sky Italia

Jannik Sinner (ITA) - Alexander Zverev (GER) (6-7, 7-6, 6-3, 6-4), the men’s final of the 2026 Wimbledon Grand Slam tournament, drew an average of 4.2 million viewers on the Sky Italia group channels in Italy, on Sunday 12 July 2026 (match start at 17:00 CET), according to data from the audience…
Domain(s): Media
• Category(ies): Media, Media Audiences, Italy
• Article # 448193
• Published on 13/07/26 at 18:00
©  Equipe de France / X
2026 World Cup / France-Spain: record €390,000 price for an advert during cooling breaks on M6

The price of a 20-second commercial broadcast on M6 during the cooling breaks of the 2026 FIFA World Cup semi-final between France and Spain has been set at €390,000 (gross, excluding VAT), marking a record rate for French television, according to advertising rates published by M6 Unlimited, the…
Domain(s): Media
• Category(ies): Media, Sponsors - Partners, Rights Acquisitions, …
• Article # 448170
• Published on 13/07/26 at 16:00
©  FIFA World Cup / X
2026 World Cup: 10.14 million viewers for Spain - Belgium on RTVE in Spain, 8.9 million on M6 in France

Spain - Belgium (2-1), a quarter-final of the 2026 World Cup, drew an average of 10.14 million viewers on the public-TV channel La 1 (RTVE) in Spain on Friday 10 July 2026 (kick-off at 21:00 CET), according to data from the audience measurement institute Kantar. This figure represented an…
Domain(s): Media
• Category(ies): Essentials Media, Media, Media Audiences, …
• Article # 448094
• Published on 13/07/26 at 13:00
©  News Tank
Weekly News Extra (6 to 10 July 2026)

• FIFA surpassed the 50 million attendance mark at FIFA World Cup matches since the inaugural tournament in 1930 during the Spain - Portugal match (1-0) on 6 July 2026. • Paris Saint-Germain (Ligue 1 McDonald's) has announced a 67% increase in sales of its new 2026-27 away kit compared to the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 448031
• Published on 10/07/26 at 18:30
©  FIFA World Cup / X
2026 World Cup / France: best audience of the year for France - Morocco with 16.09 million viewers on M6

France - Morocco (2-0), quarter-final of the 2026 World Cup, drew an average of 16.09 million viewers on the private free-TV channel M6 in France, on Thursday 9 July 2026 (kick-off at 22:00 CET), according to data from the audience measurement institute Médiamétrie. This figure represented the…
Domain(s): Media
• Category(ies): Essentials Media, Federations, Media, …
• Article # 447918
• Published on 10/07/26 at 11:05
©  Equipe de France / X
2026 World Cup / beIN France: average audience up 81 % between the group stage and the knockout stage

beIN SPORTS France has posted "excellent performances" for its coverage of the 2026 World Cup, with average viewership up 81% between the group stage and the knockout phase, the pay-TV broadcaster announced on 8 July 2026. France's Round of 16 victory over Paraguay (1-0, on 4 July at 23:00…
Domain(s): Media
• Category(ies): Media, Media Audiences, Digital, …
• Article # 447865
• Published on 09/07/26 at 18:00
©  D.R.
Esports World Cup: over 100 international broadcasting partners with DAZN as global broadcaster

The 2026 Esports World Cup has more than 100 international broadcasting partners, including the OTT platform DAZN, the competition’s global free-to-air broadcaster, the Esports Foundation announced on 8 July 2026. In total, more than 7,000 hours of live programming will be produced throughout…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Media Audiences, …
• Article # 447815
• Published on 09/07/26 at 14:30
©  FIFA World Cup / X
2026 World Cup / USA: record audience for a "soccer" match with USA - Belgium (45.9 million viewers)

United States - Belgium (1-4), Round of 16 match of the 2026 World Cup, drew an average of 45.99 million viewers across the Fox group’s channels (33.09 million, in English) and Telemundo (12.9 million, in Spanish) in the United States on Monday 6 July 2026 (kick-off at 17:00 local time), according…
Domain(s): Media
• Category(ies): Essentials Media, Media, Media Audiences, …
• Article # 447595
• Published on 08/07/26 at 12:00