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2020-21 Coppa Italia: 7.98 million viewers in Italy for Inter Milan - Juventus on Rai 1

FC Inter Milan (Serie A TIM) - Juventus FC (Serie A TIM) the first leg semi-final of the 2020-21 Coppa Italia (1-2), drew an average of 7.984 million viewers on the Italian public channel Rai 1, on Tuesday 02/02/2021 (kick-off at 20:45 CET). This figure represented an audience share of 28.8…

Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 207383
• Published on 04/02/21 at 14:35

LaLiga Santander: Mediapro using a new "state-of-the-art pitchside camera" to broadcast matches

LaLiga and Mediapro, the official production partner of the Spanish League, are now using a "new state-of-the-art pitchside camera" for their match broadcasts, "which provides viewers with an image quality similar to that of a film or a video game, as well as an ultra-realistic experience that…

Domain(s): Media
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 207384
• Published on 04/02/21 at 12:20

UK/Ireland: LiveScore to stream 3 live LaLiga SmartBank matches per week for free via its app

LiveScore, a UK sports news site (scores, fixtures, news), has acquired, from LaLiga, the streaming rights to three live LaLiga SmartBank games per matchday, which will be broadcast in the UK and Ireland for free via its application, announced the Spanish League on 03/02/2021. "The innovative…

Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital
• Article # 207266
• Published on 03/02/21 at 16:14

Ligue 1 Uber Eats: M6 offers to broadcast OM-PSG; Free's app free-of-charge until end of the season

"After this unsuccessful call for tenders and in order not to deprive the public of the match between Olympique Marseille and Paris Saint-Germain, M6 reiterates its proposal to LFP to broadcast the match this Sunday (07/02/2021)," announced Nicolas de Tavernost, chairman of the board of directors…

Domain(s): Media
• Category(ies): Agencies, Clubs, Legal
• Article # 207242
• Published on 03/02/21 at 15:39

2020-21 LaLiga Santander: a cumulative audience of 4.69 million viewers in Spain for Matchday 21

The 10 games on Matchday 21 of the 2020-21 LaLiga Santander season, played behind closed doors from 29/01 to 01/02/2021, posted a cumulative audience of 4.698 million viewers in Spain (3.854 million on the Movistar LaLiga pay-TV channels and 844,000 on the free-TV channel Gol) according to data…

Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 207200
• Published on 03/02/21 at 13:39

2020-21 Bundesliga: a cumulative audience of 3.6 million viewers for Matchday 19 on Sky Deutschland

Eight of the nine games on Matchday 19 of the 2020-21 Bundesliga season, played from 29 to 31/01/2021, posted a cumulative audience of 3.675 million viewers on the channels of the pay-TV operator Sky Deutschland, according to data from German audience measurement institutes AGF and GfK. The…

Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 207147
• Published on 03/02/21 at 09:44

Italy/TV Rights: Lega B launches a call for tenders for the domestic TV rights to the Serie BKT

"The Lega Nazionale Professionisti Serie B invites all communications operators and/or independent intermediaries and/or distributors of audiovisual products interested in participating in the procedures relating to the assignment of audiovisual rights for the Serie BKT matches in the 2021-22…

Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 207113
• Published on 02/02/21 at 15:54

e-Think Sport/Twitch: Reaching a "young and connected audience" via longer formats (H. Philippe, OM)

"When we talk about a new platform, we always try to find where it fits in our digital strategy. At Olympique de Marseille (Ligue 1 Uber Eats), we try to talk to a young and connected audience: that's why we are on Twitch. Twitch for us is all about live, obviously, interaction and attention. The…

Domain(s): Media
• Category(ies): Media Audiences, Marketing - Communication, Clubs, …
• Article # 207010
• Published on 02/02/21 at 14:14

TV rights: "Our Champions League approach is different to the Premier League one" (A. Green, Amazon)

"We have obtained Champions League rights in Germany and Italy, but for each of these territories this still represents sixteen matches over the course of the season from 2021-22. This is top football, the kind of matches that we can market and cover with our revolutionary way of doing things, new…

Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 206926
• Published on 02/02/21 at 11:49

e-Think Sport/OTT: “Sport in competition in terms of audience time with youth” (T.Boudard, Sportall)

"Sport is in competition in terms of audience time with youth. We have to offer a quality product, by offering many different sports, different formats adapted to young people, on a complete application that meets their expectations. To be up to the task, it is better to join forces to share…

Domain(s): Public Authorities & Regulations, Media
• Category(ies): Agencies, Digital, Authorities
• Article # 206908
• Published on 02/02/21 at 11:25