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NBA: the digital value of LeBron James on social networks is €13.4m over 3 months

The digital value of the social media accounts of LeBron James (Cleveland Cavaliers, 70.5 million cumulative fans on Facebook, Twitter, Instagram, YouTube and Google+) totaled $15m (€13.4m as of 17/02/2016) over three months (from 20/10/2015 to 22/01/2016), indicated MVPindex, a platform…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication
• Article # 62711
• Published on
©  C.Gavelle/PSG

France: Paris SG - Chelsea draws record TV audience of 1.3 million subscribers on beIN Sports

Paris Saint-Germain FC - Chelsea FC (2-1), the Round of 16 of the 2015-16 Champions League, broadcast live and exclusively in France by the pay-TV channel beIN Sports 1, drew an average of 1.301 million subscribers during the match on Tuesday 16/02/2016 (kick-off at 20:45 CET). This is a record…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 62685
• Published on

MLS: Columbus Crew SC unveil their new shirt on Periscope, Snapchat and YouTube

Columbus Crew SC (MLS) unveiled their new shirt for the 2016 MLS season via Periscope (live video streaming application), Snapchat (photo and video sharing application) and YouTube (online video hosting and sharing platform) announced the franchise on 10/02/2016. Fans were able to watch the…
Domain(s): Clubs, Media
• Category(ies): Digital, Marketing - Communication
• Article # 62621
• Published on
©  D.R.

France: "Television should be the place to see events, not just the news" (C. Linette, L'Équipe 21)

"Television should be the place to see events, not just the news, as the channel was originally designed. L'Équipe 21 suffers heavy losses of around €20m annually. At the current rate, the channel will not be profitable for another 20 years," said Cyril Linette, CEO of L'Équipe, on 16/02/2016. "We…
Domain(s): Media
• Category(ies): Agencies, Legal
• Article # 62618
• Published on

The NBA, its 30 franchises and the players (90%) have over one billion followers on social networks

The cumulative accounts of the NBA, its 30 franchises and 90% of its players have pass over one billion followers on the social networks Facebook, Twitter and Instagram, announced the North American basketball league on 02/12/2016. The most popular player is LeBron James (Cleveland Cavaliers) with…
Domain(s): Media
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 62518
• Published on
©  D.R.

Football League: Pitch International extends international distribution of TV rights deal until 2022

The Sky Bet Football League has extended the distribution agreement of its international TV rights (outside the UK) with the British marketing and media rights agency Pitch International for five seasons, on 12/02/2016. The initial contract, which began in 2012-13 and expires at the end of the…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 62517
• Published on
©  Mediaset Premium

Italy: Premium offers Champions League package for the Round of 16 - final to non-subscribers (€59)

The audiovisual group Mediaset Premium has launched the "UEFA Champions League Pass," allowing non-subscribers to access its "Calcio & Sport" TV package for €59, in order to watch broadcasts of all the remaining matches in the 2015-16 Champions League (29 in total), from the Round of 16 to the…
Domain(s): Media
• Category(ies): Agencies, Clubs, Merchandising - Licensing
• Article # 62360
• Published on

Super Bowl 50: development of technological innovations aid fan experience, refereeing and security

Super Bowl 50, won by the Denver Broncos over the Carolina Panthers (24-10) on 07/02/2016 at Levi's Stadium, (Santa Clara, California, USA), introduced new technological innovations for fan-experience, refereeing and security. With "EyeVision 360", a system of 36 cameras placed around the stadium…
Domain(s): Media
• Category(ies): Digital, Stadiums
• Article # 62327
• Published on
©  BT

Champions League: peak audience of 200,000 viewers for matches broadcast by BT on pay-TV

The qualifiers and group stage of the 2015-16 Champions League, broadcast by the British free-TV channel BT Sport Showcase, recorded an average peak audience of 200,000 viewers for each match, according to the British newspaper The Telegraph on 10/02/2016. Before the knockout stage of the 2014-15…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 62304
• Published on
©  D.R.

Canal+/beIN Sports: Competition Authority will analyse the French market before allowing agreement

At the request of Vivendi, the French Competition Authority will soon launch (possibly in February 2016) a market test to probe the evolution of competition on the French market for pay-TV, according to information gathered by News Tank Football on 11/02/2016. This procedure will be conducted with…
Domain(s): Media
• Category(ies): Agencies, Digital, Finance, …
• Article # 62280
• Published on