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©  D.R.
Movistar (telecom) extends with the Spanish federation until 2016

The Spanish telecom company Movistar extended its partnership with the RFEF (Real Federación Española de Fútbol, the Spanish federation) through the Euro 2016 tournament in France, announced the partners on 11/11/2014. The brand of Telefonica group has been linked to the federation since 2012. As…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 28205
• Published on 14/11/14 at 10:05
©  D.R.
MLS: Heineken, official beer of the league, partners with seven franchises for the 2015 season

The Dutch brand Heineken, the official beer of MLS (Major League Soccer) from 2015, has also now partnered with seven franchises (New York Red Bulls, New York City FC, Chicago Fire, Columbus Crew SC, DC United, Houston Dynamo and Orlando City SC), the league announced on 12/11/2014. Th beer will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 28170
• Published on 13/11/14 at 16:15
©  D.R.
Puma continues its partnership with the Austrian federation until 2018

The German sports equipment manufacturer Puma extended its partnership with the ÖFB (Österreichischer Fußball-Bund, the Austrian federation) until 2018, announced the federation on 11/11/2014. The annual amount of the new contract is estimated at €1.2m, and also includes the Austrian women's…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 28160
• Published on 13/11/14 at 15:03
Twitter communities of European clubs

The social network Twitter remains a fast and direct method for football clubs to reach and interact with their fans.News Tank tracks and compiles the number of followers of every European Top 5 league club (Liga BBVA, Barclays Premier League, Bundesliga, Serie A TIM, and Ligue1), plus some of the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79784
• Published on 13/11/14 at 11:06
©  D.R.
Lufthansa airline extends its partnership with the German federation until 2018

The German airline Lufthansa has extended its partnership with the DFB (Deutscher Fußball-Bund, the German federation) until 2018, the company announced on 11/11/2014. The extension of the partnership, which began in 2005, will enable Lufthansa to be the Official Airline of the 2014 world…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 28135
• Published on 13/11/14 at 10:30
©  D.R.
2.Bundesliga: Macron to replace Uhlsport as equipment supplier for 1860 Munich from 2015-16

The Italian brand Macron will replace the German brand Uhlsport as the equipment supplier of TSV 1860 Munich (2.Bundesliga) from the 2015-16 season, announced German media on 11/10/2014. Uhlsport has equipped the the club since 2006. The deal with Macron will for be five seasons, until June 2020…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 28105
• Published on 12/11/14 at 17:38
©  acmilan.com
Serie A: Japanese Lawson (stores) becomes a partner for 2014-15 AC Milan

Lawson, a Japanese brand of convenience stores, became a partner of AC Milan (Serie A TIM) in 2014-15, the club announced on 11/11/2014. The agreement was finalised by Infront Italy, the marketing agency of the club. The Japanese advertising agency Dentsu also collaborated on the deal.Lawson…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 28069
• Published on 12/11/14 at 13:20
©  D.R.
Eredivisie: watchmaker Hublot extends its agreement with Ajax for 2014-15

The Swiss watchmaker Hublot extended its agreement with AFC Ajax (Eredivisie) for the 2014-15 season, the club announced on 06/11/2014. Hublot has been the official watch of the Amsterdam club since 2011. The brand, which belongs to LVMH group, will remain visible on the media communications of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27970
• Published on 10/11/14 at 09:40
©  Puma Tom Oldham/Puma
Puma continues its partnership with the Federation of the Côte d'Ivoire until 2017-18

The German sports equipment supplier Puma has extended its partnership with the FIF (Ivorian Football Federation) until 2017-18, announced the two partners on 05/11/2014. Puma has been linked to the Ivorian Federation since 2005. The brand is the kit and equipment provider of all national teams of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 27947
• Published on 07/11/14 at 17:17
Eredivisie: Umbro should replace Nike as equipment supplier of PSV Eindhoven in 2015-16

The British brand Umbro should replace Nike as equipment supplier PSV Eindhoven (Eredivisie) from the 2015-16 season, according to various Dutch media outlets on 07/11/2014. Nike has equipped the club team since the 1995-96 season. Extended in March 2009, the contract is expected to be terminated…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 27929
• Published on 07/11/14 at 15:30