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©  D.R.
La Liga: American Microsoft group partners with the Real Madrid until 2017-18

Microsoft, the American computer software brand, became a partner of Real Madrid CF (Liga BBVA) until the end of the 2017-18 season, the club announced on 18/11/2014.The amount of the agreement is estimated at $30m (€24m) for four seasons, for an annual value of $7.5m (€6m), according to Forbes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 28571
• Published on 20/11/14 at 09:59
USA: Guinness remains title sponsor of the International Champions Cup until 2019

The Irish beer brand Guinness extended its contract as the title sponsor of the International Champions Cup, the preseason international club friendly tournament whose 2014 edition was organised in the United States and Canada, announced the brand on 17/11/2014. Guinness has been the title sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 28485
• Published on 19/11/14 at 10:29
©  D.R.
FC Bayern Munich signs a partnership with GPS to train youth players in the United States

FC Bayern Munich (Bundesliga) signed a partnership with GPS (Global Premier Soccer), an organisation that brings together 75 youth football clubs from 11 states in the USA in order to assist in the training of young players, and to strengthen the presence of the Bavarian club in the Americas…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 28421
• Published on 18/11/14 at 12:30
Facebook: reduced scope of posted content deemed "too promotional" of brands

Facebook will reduce the scope of posted content of brands on the social network considers "too promotional" in January 2015, Facebook announced on 14/11/2014. These measures concern "posts that solely push people to buy a product or install an app, posts that push people to enter promotions and…
Domain(s): Media, Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 28411
• Published on 18/11/14 at 11:28
©  Deltatre
Giuseppe Capella is appointed Chief Operating Officer of Deltatre, technology solutions company

The Italian Giuseppe Capella became the Chief Operating Officer of Deltatre, a technology solutions and services company for broadcasters and organisers of sporting events, on 14/11/2014. Giuseppe Capella has served as the development director, and later, co-COO of Deltatre since February 2001. He…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital
• Article # 28371
• Published on 17/11/14 at 15:35
©  Danone
Danone Nations Cup: "Brings a positive image and enhances the reputation of Danone" (Steve Brangeon)

"The Danone Nations Cup brings a positive image and enhances the reputation of the Danone brand around the world. For the World Final, more than 200 international journalists will cover the event. It is also a way to develop relationships with institutions in some countries, the Ministries of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 28289
• Published on 17/11/14 at 15:02
©  D.R.
Bundesliga: Bayern Munich announce record sales of 1.3 million shirts in 2013-14

"1.3 million shirts were sold during the 2013-14 season, which is more than all other Bundesliga clubs together. This is a new record for Bayern," said Andreas Jung, board member of the club, on 14/11/2014. Andreas Jung has been in charge of marketing, sponsorship and international relations for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing
• Article # 28352
• Published on 17/11/14 at 12:45
©  D.R.
Iberdrola (energy production and distribution) continues with the Spanish federation until 2016

Iberdrola, a Spanish company specialising in the production, distribution and supply of electricity and natural gas, extended its contract with the RFEF (Real Federación Española de Fútbol, the Spanish federation) through the Euro 2016 tournament in France, stated the partners on 13/11/2014…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 28286
• Published on 17/11/14 at 09:30
©  D.R.
Premier League: SuisseGas partners with Manchester City, gets the name on a bridge near the stadium

The natural gas distributor SuisseGas has partnered with Manchester City FC (Barclays Premier League) and gets the naming rights to the new pedestrian bridge that connects the Etihad Stadium to the academy of the club, Manchester City announced on 14/11/2014. The partnership will expire at the end…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 28293
• Published on 14/11/14 at 17:53
©  New York City FC
MLS: New York City FC formalises the airline Etihad Airways as its shirt sponsor in 2015

New York City FC (MLS, USA-CAN) officially unveiled the airline Etihad Airways as its shirt sponsor for 2015, the debut year of the club in the North American league, on 13/11/2014. The national airline of the United Arab Emirates has been a partner of Manchester City FC (Barclays Premier League…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 28206
• Published on 14/11/14 at 11:01