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©  adidas x Team Vitality
eSports: adidas activates partnership with Team Vitality and launches limited edition sneakers

The German equipment manufacturer adidas has activated its partnership with the French eSports Team Vitality and launched the "VIT.01", "their very first pair of limited edition sneakers created in collaboration," announced the two companies on 04/11/2019. The trainers will be available from…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing, …
• Article # 167149
• Published on 05/11/19 at 12:20
©  FC Bayern Munich
Bundesliga: an average of €9.91m for main shirt sponsorship in 2019-20 (-1%)

The 18 Bundesliga clubs have a main shirt sponsor for 2019-20, as of 04/11/2019. The average shirt sponsorship contract amounts to €9.91m, down 1% compared to 2018-19 (€10m). Excluding the extreme values (FC Bayern Munich and 1. FC Union Berlin / SC Paderborn 07), the average falls by 7% to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 167009
• Published on 05/11/19 at 09:40
©  D.R.
Liverpool FC: New Balance's appeal rejected, Nike to be equipment supplier (2020-2025, £30m/year)

The High Court of Justice of England and Wales has rejected New Balance's appeal in its case against Liverpool FC (Premier League) on 04/11/2019. The American brand New Balance, equipment supplier of the English club since 2015 under an agreement running until the end of 2019-20, claimed that it…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 167049
• Published on 04/11/19 at 17:50
©  D.R.
Formula 1: British driver Lewis Hamilton crowned world champion for the sixth time

Lewis Hamilton (GBR) was crowned Formula One World Champion for the sixth time in his career (2008, 2014, 2015, 2017, 2017, 2018 and 2019) following his second place at the US Grand Prix, the 19th race (out of 21) of the F1 season organised by Formula One Group, on 03/11/2019. The British driver…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 167030
• Published on 04/11/19 at 12:10
©  FC Barcelona
LaLiga Santander: an average of €8.9m for main shirt sponsorship in 2019-20 (-13.5%)

All 20 LaLiga Santander clubs have a main shirt sponsor in 2019-20, as of 29/10/2019, versus 18 in 2018-19. The average shirt sponsorship contract, out of the 19 contracts compiled by News Tank Football, amounts to €8.9m (the value of the contract between Cuatro Rayas and Real Valladolid CF has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Essentials Sponsors & Partners
• Article # 166697
• Published on 04/11/19 at 09:40