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©  Manchester United FC
Manchester United FC: adidas extends for 10 years (2025-2035) for £900m (€1.04bn/+20% vs 2015-2025)

adidas has extended as the official equipment supplier of Manchester United FC (Premier League) for an additional 10 seasons (2025-2035) as part of a contract that provides for "a minimum cash guarantee of £900m (€1.048bn, subject to certain adjustments," announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 296608
• Published on 31/07/23 at 15:20
©  PSG
Paris Saint-Germain: limited edition shirts in collaboration with The Weeknd (XO Records)

Paris Saint-Germain (Ligue 1 Uber Eats) has launched a limited edition shirt in collaboration with XO Records, a record label owned by the singer The Weeknd, who played two sold-out nights at the Stade de France in Saint-Denis (Paris, FRA) on 29 and 30/07/2023, announced the club on 28/07/2023…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 296576
• Published on 31/07/23 at 11:30
©  Nike
Women's World Cup 2023: Nike launches unisex suits for the US Women's team designed by Martine Rose

Nike, equipment supplier for United States women's national team (USWNT), has launched a collection of suits in collaboration with designer Martine Rose, to be worn by the USA women's team at the Women's World Cup 2023 (Australia and New Zealand from 20/07 to 20/08/2023), announced the brand on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Merchandising - Licensing
• Article # 296514
• Published on 28/07/23 at 16:55
©  FIGC
Italy/FIGC: eBay (e-commerce, USA), title sponsor of the Serie A Femminile for the 2023-24 season

eBay, an American e-commerce platform, has extended its partnership with the Federazione Italiana Giuoco Calcio to become the title sponsor of Serie A Femminile for the 2023-24 season, announced the Federation on 27/07/2023. The Italian women's top flight will thus be known as Serie A Femminile…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 296489
• Published on 28/07/23 at 15:20
©  LFC
Liverpool FC: Kodansha (publishing, JPN) extends as global partner of the club

Kodansha, a Japanese publishing company, has extended as an official partner of Liverpool FC (Premier League) as part of a "long-term partnership extension" announced the Merseyside club on 25/07/2023. Kodansha has the status of global partner, the third level in the sponsorship hierarchy of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication, …
• Article # 296444
• Published on 28/07/23 at 11:30
©  D.R.
Paris 2024: ES Global (events), 30th official supporter & 50th domestic partner of the Olympic Games

ES Global, a British group specialised in event solutions, has become the 30th "official supporter" of the COJOP Paris 2024, the third level in the committee's sponsorship hierarchy, on 27/07/2023. As part of the partnership, the London-based company will be responsible for the design and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 296423
• Published on 28/07/23 at 09:21
©  Bologna FC 1909
Serie A TIM: Lavoropiù (recruitment agency) extends as sleeve sponsor of Bologna FC 1909 for 2023-24

Lavoropiù, an Italian recruitment agency, has extended its role as sleeve sponsor of all Bologna FC 1909 (Serie A TIM) teams for the 2023-24 season. In addition to displaying its logo on the left sleeve of the club's shirt, Lavoropiù will once again provide reception staff for the hospitality…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 296401
• Published on 27/07/23 at 16:55
©  Ryder Cup
Golf: DP World (logistics, UAE), global partner of the 2023 Ryder Cup in Rome (ITA)

DP World, a port operator and subsidiary of Dubai World, a company owned by the government of the United Arab Emirates, has become a global partner of the 2023 Ryder Cup organised at the Marco Simone Golf & Country Club in Rome (Italy) from 29/09 to 01/10/2023, announced Ryder Cup Europe and PGA…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 296378
• Published on 27/07/23 at 15:20
©  Genoa CFC
Serie A TIM: Pulsee Luce e Gas (electricity), main shirt sponsor of Genoa CFC for 2023-2025

Pulsee Luce e Gas, an electricity supplier belonging to the Axpo Italia group, has become a major partner and main shirt sponsor of Genoa CFC for the 2023-24 and 2024-25 Serie A TIM seasons and Coppa Italia Frecciarossa matches, announced the club promoted to the top flight for the 2023-24 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 296373
• Published on 27/07/23 at 14:30
©  COLOPL
Ligue 1: Brilliantcrypto (JPN), premium partner of Paris Saint-Germain for 2023-2025 (€5m/year)

Brilliantcrypto, a mobile collection game featuring NFTs published by Japanese group COLOPL, has become a premium partner of Paris Saint-Germain (Ligue 1 Uber Eats) for two seasons (2023-2025), announced the publisher which specialises in metaverse on 25/07/2023. The partnership was made official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 296346
• Published on 27/07/23 at 11:30