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©  Paris 2024
Paris 2024/IOC: Omega installs the Olympic Games countdown clock at the foot of the Eiffel Tower

Omega, a Swiss luxury watch brand belonging to the Swatch Group, has activated its partnership with the IOC and Paris 2024 and installed the countdown clock for the Opening Ceremony of the Olympic Games on 26/07/2024 at the Port de la Bourdonnais in Paris, at the foot of the Eiffel Tower…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 296216
• Published on 26/07/23 at 13:00
©  ASO
Tour de France 2023: 56 partners, €2.3m in prize money & followed by 75% of French people

The Tour de France 2023, organised by Amaury Sport Organisation (ASO) and won for the second time in a row by Denmark's Jonas Vingegaard (Jumbo-Visma, NED), was broadcast in full in France by the public broadcaster France Télévisions and the pay-TV channels Eurosport from 01 to 23/07/2023. A…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Activation, Agencies, …
• Article # 296134
• Published on 26/07/23 at 08:40
©  Nike
Women's World Cup 2023: France's sponsors committed to fighting prejudice in football

The French women's football team's first match versus Jamaica (0-0, Group F, 23/07/2023) was an opportunity for the Fédération Française de Football's sponsors to activate their partnerships at the start of the Women's World Cup 2023 (in Australia and New Zealand from 20/07 to 20/08/2023). The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 296100
• Published on 25/07/23 at 14:35
©  SC Bastia
Ligue 2 BKT: Actual group (HR) sleeve sponsor of SC Bastia for 2023-2025

Actual group, an independent group in the employment and temporary work agencies sector, has become a main partner (2nd level) and sleeve sponsor of SC Bastia (Ligue 2 BKT) for two seasons (2023-2025), announced the club on 24/07/2023. The partnership also includes "extensive visibility and a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 296079
• Published on 25/07/23 at 13:00
©  LVMH / P. Servent
Paris 2024: LVMH group becomes the sixth premium partner of the Olympic Games for €150m

The French group LVMH Moët Hennessy Louis Vuitton, owner of 75 brands, has become the sixth and, most likely, final premium partner of the Paris 2024 Olympic and Paralympic Games, the first level in the COJOP sponsorship hierarchy, on 24/07/2023. The value of this partnership is estimated at…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 296039
• Published on 25/07/23 at 09:30
©  Union Berlin
Bundesliga: Paramount+ (VoD), main shirt sponsor of Union Berlin from 2023-24

Paramount+, a video-on-demand service provided by US media conglomerate Paramount Global, has become the main shirt sponsor of 1. FC Union Berlin (Bundesliga) from the 2023-24 season, announced the club on 21/07/2023, without giving any indication as to the duration of the partnership. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Media
• Article # 296013
• Published on 24/07/23 at 15:50
©  Borussia Mönchengladbach
Bundesliga: Audi extends as an automotive partner of Borussia Mönchengladbach until 2026

Audi, a German car manufacturer belonging to the Volkswagen Group, has extended as a co-sponsor (2nd level) of Borussia Mönchengladbach (Bundesliga) for an additional three seasons (2023-2026), on 21/07/2023. Audi has been a premium partner of Borussia-Park (59,724 capacity) since 2004 and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Investment - Shareholding, Marketing - Communication
• Article # 295930
• Published on 24/07/23 at 10:40
©  Juventus FC
Serie A TIM: Nexen Tire (tyres, KOR), partner of Juventus FC from 2023-24

Nexen Tire, a South Korean tire manufacturer, has become a partner of Juventus FC (Serie A TIM) from the 2023-24 season, announced the club on 19/07/2023. Nexen Tire has "partner" status, the fourth level in Juventus' sponsorship hierarchy alongside Coca-Cola (beverages), Hublot (watchmaker…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 295861
• Published on 21/07/23 at 16:36
©  News Tank
Weekly News Extra (17-21/07/2023)

• The next European Club Association (ECA) general assembly (the 30th) will take place in Berlin (GER) from 05 to 07/09/2023. • Bologna FC 1909 (Serie A TIM) has presented its temporary stadium project (16,000 capacity) which will cost €12m. It will host the club's home matches during the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 295845
• Published on 21/07/23 at 16:15
©  Alpine
Formula 1: Philippe Krief succeeds Laurent Rossi as CEO of Alpine (Renault Group)

Frenchman Philippe Krief has been appointed CEO of the Alpine brand belonging to Renault Group on 20/07/2023. He succeeds Frenchman Laurent Rossi, who has been CEO in charge of the Alpine Cars, Sport, F1 and Competition divisions since 11/01/2021 and the resignation of Cyril Abiteboul (in office…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication
• Article # 295835
• Published on 21/07/23 at 14:40