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©  Liga Portugal
Naming rights: Betclic succeeds Bwin as title sponsor of the Liga Portugal from 2023-24

Betclic Group, a sports betting operator, has become the main partner of the Liga Portugal and the title sponsor of the Portuguese championship, which will be known as "Liga Portugal Betclic" from 2023-24, announced the Portuguese league on 05/07/2023. The French group succeeded another betting…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 294352
• Published on 06/07/23 at 16:20
©  eToro
Premier League: eToro (trading), partner of Everton, West Ham, Crystal Palace & Arsenal in 2023-24

eToro, an online trading platform based in Tel Aviv (ISR), has become an official partner of Everton FC and West Ham United FC from the 2023-24 season, announced the two Premier League clubs on 05/07/2023. The two agreements cover the men's and women's teams of each club, and provide for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 294304
• Published on 06/07/23 at 13:00
©  Twitter
Metaverse: "A gamified experience for club audiences" (F. Chesnais, Crypto Blockchain Industries)

"In the AlphaVerse metaverse, we provide clubs with a system for managing and distributing multimedia content and creating events. For example, they can create a shirt or sponsor presentation in their virtual world. We virtually recreate their stadium, their training centre, their museum, their…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 294260
• Published on 06/07/23 at 10:00
©  Al Nassr FC
Saudi Arabia: Nike, equipment supplier of Al Nassr FC from the 2023-24 season

Nike has become the official equipment supplier of Al Nassr FC (Roshn Saudi League) from the 2023-24 season, announced the Saudi club on 02/07/2023. The American brand succeeds the Saudi equipment manufacturer Duneus, which supplied the club's kit for the 2022-23 season. The agreement will take…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 294224
• Published on 05/07/23 at 16:55
©  Toyota France
Paris 2024: Toyota France (car manufacturer), TOP partner of the IOC, unveils team of 14 athletes

Toyota France, a national subsidiary of the Japanese vehicle manufacturer, has activated its partnership with the International Olympic Committee and presented its new team, made up of 14 French Olympic and Paralympic athletes, with a view to the Paris 2024 Games, on 04/07/2023. "Our Start Your…
Domain(s): Sponsors & Partners
• Category(ies): Activation
• Article # 294162
• Published on 05/07/23 at 13:45
©  West Ham United FC
Premier League: JD Sports (sporting goods), sleeve sponsor of West Ham United FC in 2023-24

JD Sports, a British sporting goods retailer, has become a main partner (1st level) and sleeve sponsor of West Ham United FC (Premier League) for the 2023-24 season, announced the club on 04/07/2023. The agreement covers all of the club's teams (men's, women's and youth). As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 294122
• Published on 05/07/23 at 11:30
©  FC Bayern Munich
FC Bayern Munich: cooperation agreement with Schwarz Group (PreZero, XM Cyber, STACKIT & Saskia)

FC Bayern Munich (Bundesliga) and Schwarz Group, a German retail group that operates the supermarkets Lidl and Kaufland, have signed a cooperation agreement in which the group's brands PreZero (waste management), XM Cyber and STACKIT (IT products), and Saskia (Lidl's mineral water brand), will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 294088
• Published on 05/07/23 at 10:00
Manchester City FC: Asahi (beer), training kit sponsor from 2023-24

Japanese brewer Asahi has extended as the official beer of Manchester City FC (Premier League) and will become the club's training kit sponsor from the 2023-24 season, announced the club on 04/07/2023. The agreement, which covers the club's men's and women's teams, will see the group promote its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 294070
• Published on 05/07/23 at 08:40
©  OGC Nice
Ligue 1 Uber Eats: Le Coq Sportif succeeds Macron as OGC Nice's equipment supplier from 2023-24

French brand Le Coq Sportif has become the official equipment supplier of OGC Nice (Ligue 1 Uber Eats) from the 2023-24 season, announced the club, which also presented its home and away shirts for the 2023-24 season, on 01/07/2023. The agreement covers all the club's teams (men and women)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 294045
• Published on 04/07/23 at 16:55
©  LA 2028
Los Angeles 2028: Oakley (sunglasses), official eyewear for the Olympic Games & Team USA

Oakley, an American sunglasses brand belonging to the Italian group EssilorLuxottica, has become the official eyewear supplier for the Los Angeles 2028 Olympic and Paralympic Games (California, United States), announced the Los Angeles organising committee on 28/06/2023. Oakley has also become…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 293959
• Published on 04/07/23 at 10:00