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©  Bologna FC 1909
Serie A TIM: Samba Digital (marketing agency), official partner of Bologna FC for the 2023-24 season

Samba Digital, an American marketing agency specialised in sports and gaming, has become an official partner of Bologna FC 1909 (Serie A TIM) for the 2023-24 season, announced the club on 10/07/2023. "Respecting the tradition, culture and heritage of the club, a new visual identity has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Networks
• Article # 294835
• Published on 12/07/23 at 12:00
©  SSC Napoli
SSC Napoli: MSC replaces Lete as main shirt sponsor, eBay to appear on the sleeve in 2023-24

MSC Cruises, the Geneva (SUI)-based cruise line of the MSC Group (shipping), has become the main shirt sponsor of SSC Napoli (Serie A TIM) from the 2023-24 season, announced the club on 10/07/2023. The cruise line previously appeared as the club's chest sponsor over the 2019-2023 cycle, for an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 294759
• Published on 11/07/23 at 16:00
©  FC Inter Milan
Serie A TIM: Nike, equipment supplier of FC Inter Milan since 1998-99, extends from 2024-25

The American brand Nike has extended as the official equipment supplier of FC Inter Milan (Serie A TIM) from the 2024-25 season, announced the Italian club on 10/07/2023. Both parties have been linked since 1998-99. The new agreement is set to run until 2030-31, for a fixed amount of €20m per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 294631
• Published on 10/07/23 at 18:00
©  Torino FC
Serie A TIM: JD Sports (sporting goods), sleeve sponsor of Torino FC for the 2023-24 season

JD Sports, a British sporting goods retailer, has become the sleeve sponsor of Torino FC (Serie A TIM) for the 2023-24 season, announced the club on 06/07/2023. This is JD's first sponsorship agreement in Italy. In England, the British group has become a main partner (1st level) and sleeve…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 294609
• Published on 10/07/23 at 16:00
©  D.R.
EuroLeague Basketball: BKT (tyres) succeeds 7Days as title sponsor of the EuroCup for 2023-2026

Balkrishna Industries Ltd (BKT), an Indian tire manufacturer, has expanded its partnership with EuroLeague Basketball to become the title sponsor of the EuroCup, the body's second competition after the Turkish Airlines EuroLeague, for three seasons (2023-2026), announced BkT on 07/07/2023. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 294593
• Published on 10/07/23 at 15:00
Metaverse / Major League Baseball: a gala match held in a virtual stadium for 20,000 fans

Major League Baseball (MLB) has teamed up with the British company Impropable, the first European startup to be valued at more than $1bn in 2017, to develop a virtual stadium that will enable fans to follow the celebrity softball gala on 08/07/2023 (local time) during the MLB All-Star Game 2023 at…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 294515
• Published on 10/07/23 at 10:00
©  News Tank
Weekly News Extra (03-07/07/2023)

• FC Barcelona (LaLiga EA Sports) has completed the second phase of the renovation of the Montjuïc Stadium, where the Catalan club will play its home matches in 2023-24 and at the start of the 2024-25 season. The third and final phase renovation is expected to be completed before the start of the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 294384
• Published on 07/07/23 at 18:15
©  Iberia / Eduardo Candel Reviejo
Spain: Iberia (airline), official sponsor of LALIGA in Latin America from the 2023-24 season

Iberia, the Spanish airline of the British group International Airlines Group, has become an official sponsor of LALIGA in Latin America from the 2023-24 season, announced the Spanish professional league on 06/07/2023. As part of this agreement, both parties "will bring different kind of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 294457
• Published on 07/07/23 at 16:00
©  Brentford FC
Brentford FC: PensionBee (pensions) expands its partnership to become sleeve sponsor (2023-2025)

PensionBee, a British pension provider, has extended its partnership with Brentford FC (Premier League) to become the club's sleeve sponsor for two seasons (2023-2025), on 04/07/2023. The sleeve sponsorship agreement only covers the club's men's team. PensionBee has been an official partner of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 294361
• Published on 07/07/23 at 12:00
©  FFF
FFF: Arkema (chemicals), first partner dedicated exclusively to the French women's team (2023-2025)

Arkema, a French chemicals and advanced materials group, has become a partner of the French women's football team for two seasons (2023-2025), announced the Fédération Française de Football on 06/07/2023. This is the first agreement signed by a brand relating exclusively to the rights of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 294358
• Published on 06/07/23 at 16:45