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Marketing: Louise Johnson appointed deputy-managing director of Fuse Sport & Entertainment agency

Louise Johnson has been appointed deputy managing-director of marketing agency Fuse Sport & Entertainment (Omnicom Group), for the EMEA (Europe, Middle East and Africa) region, the company announced on the 12/07/2013. She replaces David Pinnington, who had held the position since July 2010. Louise…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 7929
• Published on 16/07/13 at 18:41
Volkswagen to agree three-season shirt sponsorship with 1860 Munich

German car manufacturer Volkswagen has been named as 1860 Munich's (6th in the 2.Bundesliga, the German second division in 2012/13) shirt sponsor, the club announced on the 15/07/2013. This three-year contract runs until the end of the 2015/16 season. Volkswagen will be 1860 Munich's sole shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 7934
• Published on 16/07/13 at 17:06
©  D.R.
Media: cable operator Inea to launch Poland’s first TV channel dedicated to a football club

Polish regional cable operator Inea plans to launch a Lech TV channel, featuring Lech Poznan FC (2nd in Poland's 1st division in 2012/13), by November 2013, the Polish press announced on the 11/07/2013. Lech TV will become Poland's first TV channel dedicated to a football club.On air for at least…
Domain(s): Media
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 7884
• Published on 16/07/13 at 14:08
Premier League: Cardiff City FC agree sponsorship deal with Welsh tourist board for 2013/14

Cardiff City FC (Championship winners in 2012/13 and promoted to the Premier League for 2013/14) have agreed a one-year sponsorship deal with the Welsh Government's tourist board, worth £110k (€127k).The deal, which will see 'Visit Wales' branding inside and outside the Cardiff City Stadium…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 7900
• Published on 16/07/13 at 12:50
©  D.R.
Media: Al Jazeera acquires Premier League TV rights in Middle East and North Africa from MP & Silva

Qatar-based network Al Jazeera Sport has bought the exclusive media rights to the Premier League in the Middle East and North Africa for three years starting from August 2013, the company announced on the 15/07/2013.Al Jazeera reached an agreement with TV sports rights agency MP & Silva for access…
Domain(s): Media
• Category(ies): Agencies, Digital
• Article # 7897
• Published on 16/07/13 at 12:18
©  Impact
MLS: Marco Di Vaio selected thanks to goals scored by fans on FIFA 13

On the 11/07/2013, Italian striker Marco Di Vaio (MLS Montreal Impact, CAN), was voted by FIFA 13 players, to participate in a match between players from the MLS and Italian team AS Roma. The match was organised by the video game developer Electronic Arts.The "AT&T MLS All-Star Challenge", held…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 7888
• Published on 16/07/13 at 11:32
©  MILAN AC
Chronotech agrees partnership with AC Milan for the 2013/14 season

AC Milan (3rd in Serie A in 2012/13) have announced a partnership with watch maker Chronotech (Binda Group) for the 2013/14 season, on the 12/07/2013. The agreement was negotiated by the Italian subsidiary of Infront, the Swiss marketing rights agency. The partnership allows Chronotech to display…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 7895
• Published on 16/07/13 at 10:08
©  D.R.
2014 World Cup: Free WiFi connection in 12 Brazilian stadiums

The 12 stadiums being used in the 2014 World Cup in Brazil will all offer spectators free WiFi, according to Sao Paolo newspaper O Estado, on the 12/07/2013. The aim is to avoid 3G and 4G network congestion, in and around the stadiums. The National Union of Telecommunications and Mobile Services…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums
• Article # 7876
• Published on 15/07/13 at 18:35
©  D.R.
Portugal: Benfica TV to broadcast SC Farense (2nd division) home games until 2016

Benfica TV, the official TV channel of Lisbon club SL Benfica (2nd in the Liga Zon Sagres in 2012/13), has acquired the rights to broadcast Sporting Clube Farense (10th in the Portuguese 2nd division in 2012/13) matches, on the 12/07/2013.These rights relate to Farense's home league matches over…
Domain(s): Media
• Category(ies): Agencies, Clubs
• Article # 7879
• Published on 15/07/13 at 17:34
©  FCB
FC Barcelona Museum opens a space dedicated to Lionel Messi

FC Barcelona's Museum has opened a 70-m2 gallery dedicated exclusively to Lionel Messi, on the 12/07/2013. Located in the Camp Nou stadium, the 'Espai Leo Messi' is situated on the first floor. Visitors can see the Messi's four Ballons D’Or (2009, 2010, 2011 and 2012) and two of his Golden Boots*…
Domain(s): Clubs
• Category(ies): Digital, Stadiums, Marketing - Communication
• Article # 7870
• Published on 15/07/13 at 15:59