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Kit suppliers: Real Madrid-Adidas deal the largest one for a football club (€38 million per year)

Real Madrid (Liga BBVA, ESP) partners with German brand Adidas for an amount of €38 million per season until the end of the 2019-20 season. This partnership represents the largest current supplier contract in the world for a football club.The German sports equipment brand Puma will equip Arsenal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 12073
• Published on 05/11/13 at 17:25
"Towards a two-speed suppliers market in France" (Christophe Rousseau, Troisième Ligne)

"A two-speed market is starting to develop in France, in much the same way as the football league does," explained to NTF Christophe Rousseau, founder of Troisième Ligne, an agency specialising in brand management, licensing and sports merchandising, on 04/11/2013."We must differentiate between a…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 12125
• Published on 05/11/13 at 17:25
Merchandising: with an average price of €74.85, Bundesliga shirts are the most expensive in Europe

The shirts of Bundesliga clubs are the most expensive in the five major European leagues (English, German, Spanish, Italian and French) with an average commercial sale price of €74.85. Next are those of the Serie A (€74.50), Ligue 1 (€74), and La Liga (€67.41).The cheapest are found in the Premier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 12118
• Published on 05/11/13 at 17:25
©  D.R.
Bundesliga: Volkswagen extends partnership with Werder Bremen until 2015-16

The German carmaker Volkswagen have extended their partnership with Werder Bremen (Bundesliga) for two years, on the 04/11/2013. Both parties are bound to the end of the 2015-16 season.Volkswagen, who have supported the club since 2008, are the official vehicle supplier of Werder Bremen. The deal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11419
• Published on 05/11/13 at 17:00
©  acmilan.com
Serie A: Chinese company Huawei becomes a premium partner of AC Milan until 2016

AC Milan (Serie A) have formalised a three-year partnership with Huawei, the Chinese manufacturer of electronic products, on the 04/11/2013. The agreement was signed in collaboration with Infront Italy, the company that manages the marketing rights of the Milanese club.Huawei becomes a major…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 11416
• Published on 05/11/13 at 16:40
PSG-Anderlecht: ban for Belgian supporters travelling unofficially to Paris and its suburbs

The French Interior Minister, Manuel Valls, has prohibited individual or collective travel by any means, be it road, rail or air, for any person claiming to be a supporter of the Belgian club Anderlecht. Fans who are not travelling by official club or police sanctioned means, will be prohibited…
Domain(s): Clubs
• Category(ies): Stadiums, Authorities, Legal, …
• Article # 11397
• Published on 05/11/13 at 12:35
©  D.R.
"In Spain, the share of TV rights is a disgrace" (Joan Collet, Espanyol)

"In Spain, the share of TV rights is a disgrace. Not only for La Liga, but also throughout Europe. Because clubs who face Real or Barca in the Champions League are also disadvantaged," said Joan Collet President of Espanyol (La Liga) on 01/11/2013."Real, Barca and the president of the LFP (Spanish…
Domain(s): Media
• Category(ies): Agencies, Clubs, Finance, …
• Article # 11398
• Published on 04/11/13 at 19:59
©  D.R.
Brazil 2014: Match Hospitality appoints exclusive sales agent in Singapore, Malaysia and Indonesia

Match Hospitality AG has appointed Venture Sports & Events Co., Ltd as exclusive sales agent in Singapore, Malaysia and Indonesia for the official hospitality programme of the 2014 World Cup in Brazil, the Swiss based company announced, on the 04/11/2013.Venture Sports & Events will also act as an…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Authorities
• Article # 11357
• Published on 04/11/13 at 19:57
Scotland: Adidas prolongs partnership with Scottish Football Association (SFA) until december 2018

The Scottish Football Association (SFA) extended their sponsorship deal with Adidas, on the 01/11/2013. The deal sees Adidas remain an official partner of the SFA until december 2018.The German sportswear group have been the official kit supplier to the SFA since 2009, and will continue to…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 11370
• Published on 04/11/13 at 19:53
©  Brésil 2014
Brazil 2014: Zinedine Zidane to attend finals draw, on the 06/12/2013

Zinedine Zidane will attend the draw for the finals of the 2014 World Cup on the 06/12/2013 at Costa do Sauipe, State of Bahia, Brazil, said Jérôme Valcke, the secretary general of FIFA (Federation Internationale de Football Association), on the 01/11/2013.Jerome Valcke will be assisted in the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 11394
• Published on 04/11/13 at 19:52