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©  FIFA
Brazil 2014: World Cup estimated to bring €1.1bn to advertising market for 2014

The 2014 World Cup in Brazil (from 12/06 to 13/07/2014) should generate €1.1bn in the 2014 global advertising market, according to ZenithOptimedia, an agency that does consulting and buys media space for advertisers, on 16/06/2014. It said that the annual growth of the advertising market with an…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Marketing - Communication
• Article # 21007
• Published on 18/06/14 at 10:43
©  D.R.
Premier League: Alan Irvine (Scotland) to manage West Bromwich Albion through 2015

Alan Irvine (Scotland) will manage West Bromwich Albion (Premier League) until June 2015, the club announced on 14/06/2014. He will replace Pep Mel (Spain) who was fired for poor performance on 12/05/2014. Irvine, 55, had managed the youth academy of Everton (Premier League) since June 2011. West…
Domain(s): Clubs
• Article # 20970
• Published on 17/06/14 at 18:23
©  ARD
Brazil 2014: 26.36m Germans watch Germany-Portugal (4-0), for 81.8% audience share

The German public broadcaster ARD had 26.36m viewers on average for the first match of the German team in the 2014 World Cup against Portugal (4-0, Salvador) on 16/06/2014, which represents an audience share of 81.8%, the channel reported on 17/06/2014. The opening match of the 2014 World Cup…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 20968
• Published on 17/06/14 at 18:09
©  DC
Brazil 2014: France trained the most World Cup players of any country, according to CIES

56 players trained in France are participating in the 20th World Cup (in Brazil, from 12/06 to 13/07/2014), making it the country with the greatest "contribution to the development of selected players," according to a study by the CIES Football Observatory (International Centre for Sports Studies…
Domain(s): Clubs
• Article # 20969
• Published on 17/06/14 at 17:39
©  Cristiano Ronaldo
Cristiano Ronaldo second-most-highly paid athlete in world at €59.04m, according to Forbes

Portugal's Cristiano Ronaldo (Real Madrid) is the second-most-highly paid athlete in the world; he was paid a total of $80m (€59.04m) from 01/06/2013 to 01/06/2014, according to Forbes magazine on 10/05/2014. In first was American boxer Floyd Mayweather who, with two fights scheduled in this…
Domain(s): Sponsors & Partners
• Article # 20926
• Published on 17/06/14 at 16:42
©  D.R.
Tank: 2014 World Cup partnerships

News Tank is releasing a report on the 2014 World Cup partnerships. The various FIFA (Fédération Internationale de Football Association) sponsorship contracts for 2011-2014 are expected to generate €1.1bn in marketing revenue, an increase of 39% over the period 2007-2010, which saw €791m. The 32…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 20732
• Published on 17/06/14 at 16:19
©  FFI
Brazil 2014: Iran instruct players not to wear new shirts for each match

To save money, the players on Iran's national team are not to wear new shirts for each match of the 2014 World Cup (12/06 to 13/07/2014), said Ali Kafashian, president of the IFF (Iranian Football Federation), on 16/06/2014. "We have not given players a shirt for each game. Players must be frugal…
Domain(s): Public Authorities & Regulations
• Category(ies): Sporting Goods & Brands
• Article # 20928
• Published on 17/06/14 at 15:34
Serie A: Film producer Massimo Ferrero buys Sampdoria Genoa

Edoardo Garrone, the owner and president of Sampdoria Genoa (Serie A), announced the sale of the club to Massimo Ferrero, a film producer and owner of 60 cinemas in Rome, on 12/06/2014. Details of the transaction were not disclosed. "When I took over Sampdoria, I had two objectives," said Garrone…
Domain(s): Clubs
• Category(ies): Finance, Legal, Social Responsibility
• Article # 20937
• Published on 17/06/14 at 15:07
©  D.R.
Brazil 2014: 780 sofas set up in Union Berlin's stadium for World Cup

Union Berlin (2.Bundesliga, Germany's second division) is allowing football fans to install their sofas for free on the grass of the An der Alten Försterei stadium (capacity 21,738) in order to watch the 2014 World Cup (Brazil, 12/06 to 13/07/2014) matches in front of a large screen…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Marketing - Communication
• Article # 20865
• Published on 17/06/14 at 10:11
©  Espanyol Barcelone
Liga: Power8 partners with Espanyol and acquires naming rights to stadium

Power8, a British company providing IT solutions for betting operators, has become a major partner of Espanyol (14th in Liga in 2013-14) and acquired the naming rights to their stadium through 2020-21, the club announced on 13/06/2014. The Cornellà-El Prat Stadium (capacity 40,500), inaugurated in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Stadiums, …
• Article # 20908
• Published on 16/06/14 at 18:29