Archives July, 2014 (page 6/23)

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©  D.R.

Olympique de Marseille reject city's offer of €5m for fixed portion on Velodrome rent

Olympique de Marseille on 25/07/2014 rejected the city's offer to rent them the Stade Velodrome (capacity 67,000) for "a fixed portion of €5m, plus 20% of ticket sales after the first €17.5m, and the application of entertainment tax at 8%". The offer made by the city and by mayor Jean-Claude…
Domain(s): Clubs
• Category(ies): Finance, Stadiums, Authorities, …
• Article # 23067
• Published on
©  D.R.

Brazil 2014: Temporary tribunals handle 5,260 cases in stadiums and airports

Temporary tribunals handled a total of 5,260 cases in the stadiums and airports of the 12 host cities of the 2014 World Cup in Brazil (from 12/06 to 13/07/2014), the Brazilian government said on 23/07/2014. 5,185 cases were dealt with in the airports, principally for information queries and…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Social Responsibility
• Article # 23072
• Published on
©  D.R.

NFL: New York Jets reward loyalty of season ticket holders with points system

The New York Jets, an American football franchise of the NFL (National Football League), have launched a loyalty plan for their season ticket holders starting 2014-15, the club announced on 22/07/2014.Season ticket holders, via their smart cards, will accumulate points for their attendance at…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Marketing - Communication
• Article # 23042
• Published on
©  Inter Milan

Serie A: Claire Lewis (UK) appointed marketing director of Inter; previously worked at Apple

Claire Lewis (UK) has been appointed marketing director of Inter Milan (Serie A), the club announced on 24/07/2014. She will be tasked with "increasing the already large number of Nerazzurri fans across the globe, and will lead FC Internazionale's efforts to expand its presence in markets around…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 23058
• Published on
©  HSV

Bundesliga: Adidas extends contract with Hamburger SV through 2023-24

The German sports company Adidas has extended its contract with Hamburger SV (Bundesliga) through 2023-24. The partnership is to be made official at the Telekom Cup on 26/07/2014 in Hamburg. The partnership is estimated at €4m to €5m per year. Adidas has sponsored the club since 2007-08. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 23053
• Published on
©  FIFA

Qatar 2022: Joseph Blatter discusses World Cup preparation and social change with emir

"It was great to see [the emir's] and Qatar’s commitment to use the 2022 World Cup to achieve positive social change and to promote the host country and region," said Joseph Blatter, the president of FIFA (Federation International de Football Association) after his one-hour meeting with the emir…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 23039
• Published on

Brazil 2014: McDonald's gains 360,000 Facebook fans with "Fry Futbol" marketing campaign

McDonald's modified its communications in real time to create a reactive Facebook marketing campaign during the 2014 World Cup (Brazil, from 12/06/2014 to 13/07/2014). This enabled the fast food company to gain 360,000 fans on the social network, hitting 31.66m Facebook followers as of 15/07/2014…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 22967
• Published on

UEFA: Two sections of Parc des Princes to be closed due to incidents at previous PSG-Chelsea match

On 22/07/2014, the UEFA (Union of European Football Associations) Control, Ethics and Disciplinary Body ordered the closure of sectors 104 and 105 (a little less than 1,500 seats) of Paris Saint-Germain's (Ligue 1) stadium, the Parc des Princes, for their next home game in the Champions League…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Social Responsibility
• Article # 22972
• Published on
©  D.R.

USA-Canada: beIN sports renames streaming platform beIN Sports Connect

beIN Sports Play, which is the TV channel beIN Sports' video streaming platform for internet and mobile devices in the United States and Canada, has been renamed beIN Sports Connect, announced the American pay-TV group beIN Sports USA on 22/07/2014.beIN Sports Play is accessible in the United…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 22990
• Published on