Archives 2014 (page 127/248)

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©  CNN

IMG & WME: Greg D'Alba (USA) named president of global sales and marketing across both agencies

Greg D'Alba (USA) was named president of global sales and marketing of IMG (a marketing and media rights agency) and WME (William Morris Endeavour Entertainment, a talent and literary agency), IMG told News Tank on 04/07/2014. D'Alba previously worked as president of digital ad sales and marketing…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 22004
• Published on
©  D.R.

Bundesliga: Kyocera extends its partnership with Borussia Mönchengladbach through 2014-15

Kyocera, a Japanese manufacturer of printers, has extended its partnership with Borussia Mönchengladbach (Bundesliga) through 2014-15, the club announced on 01/07/2014.Kyocera has sponsored the club since 2005, and was its main shirt sponsor through the end of the 2008-09 season. The current…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22011
• Published on
©  Groupama

Hungary: French insurer Groupama acquires naming rights to Ferencvaros stadium

The French insurance company Groupama bought the naming rights to Budapest's Floriant-Albert stadium (capacity 23,800), home to Ferencvaros Torna Club (OTP Bank Liga, the Hungarian first division), on 02/07/2014. The seven-year (2014 - 2021) sponsorship deal was struck by Lagardère Unlimited…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 21975
• Published on

2014 Brazil: FIFA Anti-Discrimination Days held during quarter-finals

"Every year the FIFA Anti-Discrimination Days take place at one of FIFA’s competitions to raise awareness of the need to eradicate racism and other forms of discrimination from football. Because of its impact, particularly through the influence of players on the younger generations, football can…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 21987
• Published on
©  Libre de droits

World Cup 2014: Brazil-Chile spectators wealthier than national average

59% of Brazilian spectators at the Brazil-Chile match of the World Cup said they made a monthly salary of ten times the Brazilian minimum of €234 per month, according to a survey by the Brazilian polling institute Datafolha published on 30/06/2014. This 2014 World Cup (Brazil, from 12/06 to…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities
• Article # 21936
• Published on
©  FIFA

Brazil 2014: 4m Belgians watched Belgium-USA; highest TV ratings since 1997

The Belgium - USA (2-1 aet) match in the round of 16 of the 2014 World Cup (Brazil, from 12/06 to 13/07/2014) was watched by 4,034,293 Belgians (on average from 22:00 CET 01/07/2014 to 00:30 the next day), the Belgian press reported on 02/07/2014. This constitutes a new TV ratings record for…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 21890
• Published on
©  Lloyd

Bundesliga: Lloyd Shoes extends partnerships with Leverkusen and Werder Bremen, adds Hertha Berlin

The German shoe manufacturer Lloyd Shoes has extended its partnership with Bayer Leverkusen (4th in Bundesliga 2013-14) and Werder Bremen (12th in Bundesliga 2013-14) for two years (until 2015-16). It also announced a new two-year partnership with Hertha Berlin (11th in Bundesliga 2013-14) on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 21941
• Published on

Serie A: Sky and Mediaset to share 2015-2018 TV rights for €954m annually

Sky Italia and Mediaset have acquired the domestic TV rights for Serie A for 2015 through 2018 for a total of €945m per year, announced Lega Serie A, the professional football league that manages the first Italian division, on 26/06/2014.This sum is €133m less than the €1.078bn expected, yet…
Domain(s): Media
• Category(ies): Social Responsibility, Clubs, Agencies, …
• Article # 21859
• Published on