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©  Hublot
José Mourinho (Chelsea FC) ambassador of Swiss watchmaker Hublot

Chelsea manager José Mourinho became an ambassador of the Swiss watchmaker Hublot on 17/02/2014. José Mourinho, the coach of the London club since 03/06/2013, previously held the Chelsea position between 2004 to 2007. His annual salary is estimated at €12m. With this new partnership, Hublot is…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 15006
• Published on 19/02/14 at 15:41
Champions League: Atlético Madrid and AC Milan communicate with each other on Twitter

Atlético Madrid (Liga BBVA) and AC Milan (Serie A) launched "#TwitterFairPlay," a joint initiative on the social network Twitter, during the knockout phase of the Champions League on 16/02/2014. The two teams, who meet on 19/02 (in Milan) and 11/03/2014 (in Madrid), have chosen to share digital…
Domain(s): Clubs
• Category(ies): Digital, Legal, Marketing - Communication, …
• Article # 15014
• Published on 19/02/14 at 15:20
©  LFP
Spain: second division matches now streaming free on the league website

The majority of Liga Adelante matches, the Spanish second division, are now broadcast free, through live streaming on La Liga TV, an online TV channel of the Spanish LFP (Professional Football League). This initiative was launched beginning with the 25th Matchday of championship on 08 and…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 15004
• Published on 19/02/14 at 14:55
France: ERA Real Estate becomes a partner of the Coupe de la Ligue until 2016-17

The international franchise network of real estate agents, ERA Real Estate, became an official partner of the Coupe de la Ligue on 17/02/2014. The partnership will begin during the final of the 20th edition of the competition, which sees Olympique Lyonnais versus Paris Saint-Germain at the Stade…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 14964
• Published on 19/02/14 at 12:58
©  Brésil 2014
Brazil 2014: "The World Cup pays for itself and is profitable" (Aldo Rebelo, Sports Minister)

"The World Cup pays for itself, is profitable and generates wealth that will help to resolve secular and structural problems in Brazilian society," said Aldo Rebelo, Sports Minister of Brazil, on 14/02/2014."Since Brazil was selected (as host country) in 2007, the World Cup has had a budget…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums
• Article # 15009
• Published on 19/02/14 at 12:52
©  Bayer Leverkusen
Bundesliga: LG Electronics opens a 50 square meter shop at the BayArena in Leverkusen

The LG company opened a 50 square meter shop within the BayArena (30,200 seats) of Leverkusen on 15/02/2014. The Korean electronics company has been the main shirt sponsor of Bayer Leverkusen (Bundesliga) since 2013. Both parties are bound until the end of the 2015-16 season. The annual sum of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 14961
• Published on 19/02/14 at 12:30
©  D.R.
IMG Sports Video Archive renews its partnership with the Premier League until 2015-16

IMG Sports Video Archive, a branch of IMG Media specialising in the distribution of historical sports videos, renewed its partnership with the Premier League until the end of the 2015-16 season on 13/02/2014. The agreement includes the management and international distribution of archived footage…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 14963
• Published on 19/02/14 at 11:59
©  COL
Brazil 2014: "Curitiba confirmed as World Cup venue, (but) it’s a race against time" (J. Valcke)

Curitiba and its stadium, the Arena da Baixada, will welcome four of the 64 matches of the Football World Cup held in Brazil from 12/06 to 13/07/2014, announced FIFA's (Fédération Internationale de Football Association) secretary general, Jérôme Valcke on 18/02/2014."It’s a race against a very…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Stadiums, Legal, …
• Article # 14999
• Published on 19/02/14 at 11:55
© MCFC
Manchester City launches "CityHome," a mobile application for away supporters

Manchester City (Premier League) launched "CityHome" ("CanCity" in Catalan), an application dedicated to the visiting team's supporters on 17/02/2014. The tool, available for the match between Manchester City and FC Barcelona (Round of 16 of the Champions League on 18/02/2014) facilitates the…
Domain(s): Clubs
• Category(ies): Agencies, Digital, Stadiums, …
• Article # 14967
• Published on 19/02/14 at 10:16
©  US Palerme
Serie B: MSC Cruises partners with U.S. Palermo until the end of 2013-14 season

The shipping company MSC Cruises has partnered with U.S. Palermo (Serie B Eurobet, ITA) until the end of the 2013-14 season, the club announced on 14/02/2013. The agreement was finalised with the help of the Italian media rights marketing agency Infront. MSC (Mediterranean Shipping Company) have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14944
• Published on 18/02/14 at 19:31