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©  Budweiser
Budweiser launches advertising campaign "Rise As One" for the 2014 World Cup

The American beer brand Budweiser, official partner of FIFA (Federation Internationale de Football Association), launched an advertising campaign titled "Rise as One" for the 2014 World Cup on 20/02/2014. The campaign will be rolled out via TV commercials, billboards and print media campaigns. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 15153
• Published on 21/02/14 at 18:59
AS Monaco-LFP deal: appeal against the transaction filed with the French Council of State

An appeal against the agreement signed on 24/01/2014 between the LFP (French Professional Football League) and AS Monaco, which allows the club to keep its headquarters within the Principality in exchange for the payment of €50m over the next two years (€25m annually) was presented to the French…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 15157
• Published on 21/02/14 at 18:39
Adidas extends with UEFA for Euro 2016 and World Cup 2018 qualifiers

Adidas extended its partnership with UEFA (Union of European Football Associations) for Euro 2016 and the 2018 World Cup qualifiers on 21/02/2014. The agreement will begin during the 2014-2017 period. Adidas will provide the ball for Euro 2016 qualification matches. The German supplier will be an…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 15152
• Published on 21/02/14 at 17:59
©  D.R.
Australian Federation extends partnership with Sportradar to lower divisions

FFA (Football Federation Australia) extended its partnership with Sportradar, a Swiss company specialising in providing statistics for the media and the operators of sports betting, on 17/02/2014. Sportradar has delivered, since December 2012, the results of the SDS system (fraud detection) for…
Domain(s): Media
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 15147
• Published on 21/02/14 at 17:33
©  The Independent
Twitter: Syrian hackers hijack three accounts of FC Barcelona to oppose Qatar

The three official Twitter accounts of FC Barcelona (Liga BBVA): English (11.1 million subscribers as of 20/02/2014), Catalan (4.1 million subscribers) and Spanish (6.05 million subscribers) were hacked by Internet users claiming to be the SEA (Syrian Electronic Army), a group of internet…
Domain(s): Clubs
• Category(ies): Digital, Legal, Marketing - Communication, …
• Article # 15145
• Published on 21/02/14 at 16:42
Brazil: Cruzeiro club launches its own photo application, in collaboration with Netco Sports

Cruzeiro (Brazilian first division) launched Cruzeiro Fotofan, a photo application for fans, on 17/02/2014. Developed in collaboration with Netco Sports, a company specialising in creative solutions and mobile sports applications, the application allows users to upload their personal photos and…
Domain(s): Clubs
• Category(ies): Digital, Legal, Marketing - Communication, …
• Article # 15139
• Published on 21/02/14 at 15:59
©  SMCaen
AS Monaco-LFP agreement: "We are determined not to drop the matter" (J-F Fortin, Caen)

"Today, I am committed to an inclusive approach. There are seven of us who have begun (this legal process), of course, I follow what the group decides, and we are determined not to drop the matter. We intend to use all legal means to achieve our goal," said Jean-François Fortin, president of SM…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 15093
• Published on 21/02/14 at 15:34
©  SC Freiburg
Bundesliga: automobile company Opel continues with SC Freiburg until 2015-16

The German automobile company Opel extended its partnership with SC Freiburg (Bundesliga) for at least two more seasons, announced the club on 20/02/2014. The company has sponsored the club since the 2011-12 season. The extension of the agreement was negotiated by the sports media and marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15141
• Published on 21/02/14 at 14:06
©  D.R.
TF1: - 5.7% turnover in 2013 due to a 5.4% decrease in advertising revenues

TF1 achieved a turnover of €2.47b for 2013, down 5.7% compared to 2012 (€2.62b), announced the French media group during the presentation of its annual report on 19/02/2014. The advertising revenues of the group amounted to €1.679b in 2013, down 5.4%, "in a difficult economic context and in…
Domain(s): Media
• Category(ies): Agencies, Finance, Legal, …
• Article # 15136
• Published on 21/02/14 at 13:04
©  D.R.
Premier League: Aviva offers its space on the Norwich City shirt to charity

The insurance company Aviva, the official Norwich City shirt sponsor, has offered its space on the shirt to the Railway Children charity for the game against Tottenham Hotspur (Matchday 27 of the Premier League) on 23/02/2014. The initiative has been repeated once per season since 2008-09 with the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15131
• Published on 21/02/14 at 12:18