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©  HSV
Bundesliga: Adidas extends contract with Hamburger SV through 2023-24

The German sports company Adidas has extended its contract with Hamburger SV (Bundesliga) through 2023-24. The partnership is to be made official at the Telekom Cup on 26/07/2014 in Hamburg. The partnership is estimated at €4m to €5m per year. Adidas has sponsored the club since 2007-08. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 23053
• Published on 25/07/14 at 14:32
©  FIFA
Qatar 2022: Joseph Blatter discusses World Cup preparation and social change with emir

"It was great to see [the emir's] and Qatar’s commitment to use the 2022 World Cup to achieve positive social change and to promote the host country and region," said Joseph Blatter, the president of FIFA (Federation International de Football Association) after his one-hour meeting with the emir…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 23039
• Published on 25/07/14 at 11:55
Brazil 2014: McDonald's gains 360,000 Facebook fans with "Fry Futbol" marketing campaign

McDonald's modified its communications in real time to create a reactive Facebook marketing campaign during the 2014 World Cup (Brazil, from 12/06/2014 to 13/07/2014). This enabled the fast food company to gain 360,000 fans on the social network, hitting 31.66m Facebook followers as of 15/07/2014…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 22967
• Published on 24/07/14 at 19:25
UEFA: Two sections of Parc des Princes to be closed due to incidents at previous PSG-Chelsea match

On 22/07/2014, the UEFA (Union of European Football Associations) Control, Ethics and Disciplinary Body ordered the closure of sectors 104 and 105 (a little less than 1,500 seats) of Paris Saint-Germain's (Ligue 1) stadium, the Parc des Princes, for their next home game in the Champions League…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Social Responsibility
• Article # 22972
• Published on 24/07/14 at 18:41
Spain: 2014-15 schedule of Liga BBVA

The 2014-15 schedule of Liga BBVA was published on 24/07/2014. The 2014-15 Spanish league season will begin on 24/08/2014.The clasico Real Madrid-FC Barcelona is scheduled for 26/10/2014 (9th matchday). The return fixture in Barcelona will take place on 22/03/2015 (28th matchday).
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Social Responsibility
• Article # 23022
• Published on 24/07/14 at 18:22
©  D.R.
USA-Canada: beIN sports renames streaming platform beIN Sports Connect

beIN Sports Play, which is the TV channel beIN Sports' video streaming platform for internet and mobile devices in the United States and Canada, has been renamed beIN Sports Connect, announced the American pay-TV group beIN Sports USA on 22/07/2014.beIN Sports Play is accessible in the United…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 22990
• Published on 24/07/14 at 18:16
©  SD Eibar
Liga: SD Eibar promoted after fans inject capital through internet campaign

SD Eibar, the 2013-14 champion of the Liga Adelante (second Spanish division), were officially promoted for the first time to Liga BBVA on 15/07/2014 for the 2014-15 season after increasing their dedicated capital by €1.7m to €2,146,525, the minimum required for an SAD (sociedad anonima deportiva…
Domain(s): Clubs
• Category(ies): Digital, Finance, Authorities, …
• Article # 22955
• Published on 24/07/14 at 17:18
©  D.R.
Liga: FC Barcelona's membership down 9.37% , but includes record number of women (39,477, or 26%)

FC Barcelona (Liga BBVA) have 153,458 "socios" or paying member-fans, announced Jordi Cardoner (Catalonia), the club's vice-president for the social area, on 17/07/2014. This is 9.37% less than for the 2013-14 season; the club then had 169,318 members. 39,477 (26%) of FC Barcelona's members are…
Domain(s): Clubs
• Category(ies): Finance, Marketing - Communication
• Article # 22957
• Published on 24/07/14 at 16:51
©  D.R.
England: "I have not given up on B league" (Greg Dyke, FA)

"I have not given up on B league", said Greg Dyke, the chairman of the FA (Football Association), at a hearing before the British parliament's Culture, Media and Sport Committee on 22/07/2014. The federation had suggested on 08/05/2014 the creation of a League Three (5th division) composed of ten…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs
• Article # 22987
• Published on 24/07/14 at 15:59
©  NBA
Facebook: Dan Reed appointed head of global sports partnerships, effective 01/08/2014

Dan Reed (USA) was appointed head of global sports partnerships of Facebook, effective 01/08/2014. Reed had been the president of the NBA Development League (the National Basketball Association's official minor league organisation in North America) since 2007; his move was confirmed to News Tank…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 22971
• Published on 24/07/14 at 15:18