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MLS: New York City FC to let its fans to create the club's logo

Future MLS (Major League Soccer) franchise New York City FC will let its fans create the club's logo, the club announced on 04/02/2014. Once created, the drawing will become a part of the official logo of the team, which will be revealed on 10/03/2014. "This badge will be a lasting tribute to the…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 14532
• Published on 07/02/14 at 18:00
United States: eight European clubs will participate in the Guinness International Champions Cup 2014

Manchester United, Manchester City and Liverpool FC (Barclays Premier League), Inter Milan, AC Milan and AS Roma (Serie A Tim), Real Madrid (Liga BBVA) and Olympiakos (Greece) are the eight teams who will participate in the Guinness International Champions Cup 2014 pre-season tournament held in…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 14531
• Published on 07/02/14 at 17:32
©  Dortmund
SpoBIS: Borussia Dortmund wins the 2014 Sports Marketing Prize

Borussia Dortmund (Bundesliga) were awarded the 2014 Sports Marketing Prize at SpoBIS, a forum dedicated to sports business in Düsseldorf (GER), on 04/02/2014. The award recognises the "From Dortmund With Love" campaign, launched by the German club during the final of the 2012-13 Champions League…
Domain(s): Clubs
• Category(ies): Agencies, Marketing - Communication, Merchandising - Licensing
• Article # 14533
• Published on 07/02/14 at 17:30
©  D.R.
Sky Deutschland: operating profit of €34.8 million in 2013, the first since its acquisition in 2009

Sky Deutschland generated sales of €1.546 billion in 2013, up 16% compared to 2012 (€1.333 billion), announced the German pay-TV group on 05/02/2014. For the first time since its acquisition by News Corp (now 21st Century Fox) in 2008 and its launch under the brand Sky Deutschland in February…
Domain(s): Media
• Category(ies): Agencies, Digital, Finance
• Article # 14536
• Published on 07/02/14 at 16:59
©  EA Sports
EA Sports announces the release of the video game "FIFA World Cup" in Europe on 17/04/2014

Canadian video game publisher EA Sports announced it will release the new opus of its franchise "FIFA World Cup" on 17/04/2014 in Europe. The game will be released on both the PlayStation 3 and Xbox 360 platforms. The game is currently in development at EA Canada in Vancouver. The game is fully…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 14535
• Published on 07/02/14 at 16:25
UEFA: new leadership programme for women of the 54 European federations

A support programme for women involved in the 54 member associations of UEFA (Union of European Football Associations) will be launched in 2014, announced the European body on 05/02/2014.The aim of the WFLP (Women in Football Leadership Programme) will be to accelerate the process of feminisation…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Social Responsibility
• Article # 14517
• Published on 07/02/14 at 14:47
©  Adidas
Striker Diego Costa (Atlético Madrid) becomes ambassador of Adidas

Brazilian-born and naturalised Spanish striker Diego Costa (Atletico Madrid) became an ambassador for German sports equipment brand Adidas on 05/02/2014. The player, born on 07/10/1988, has played twice for Brazil (friendly matches) but decided to play for the Spanish national team in October…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 14483
• Published on 07/02/14 at 11:30
©  D.R.
Neymar affair: Brazilian companies could break sponsorship negotiations

Several Brazilian companies could have broken negotiations with Neymar (FC Barcelona) regarding sponsorship contracts, announced the Spanish daily Marca, on 05/02/2014. The controversy surrounding the conditions of the transfer of the Brazilian player from FC Santos (Brazilian Serie A) to FC…
Domain(s): Sponsors & Partners
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 14470
• Published on 07/02/14 at 10:39
©  D.R.
Parc des Princes: stadium sale becomes matter of debate prior to municipal elections in Paris

The sale of the Parc des Princes (45,000 seats) by the City of Paris is being debated during the campaign for the municipal elections (23 and 30/03/2014). "For me, this is not a taboo subject at all. This is an issue that can be discussed," said Anne Hidalgo (PS candidate, left wing), on…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums
• Article # 14485
• Published on 06/02/14 at 18:49
© adidas
Champions League: Adidas presents the ball for the 2014 final via its platform Gamedayplus

The sports equipment company Adidas presented the ball for the final of the Champions League, via a video, on 03/02/2014. The colours, blue and orange, were chosen in relation with Lisbon, the city where the final of the competition will be held on 24/05/2014: blue represents the sea and the sky…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 14458
• Published on 06/02/14 at 16:59